Adjunct ProfessorCourse: Strategic Marketing and Communications Writing II

Discussed inner-workings of public relations agencies and the role of corporate communications. Discussed topics such as reputation management, media relations and issues management, internal communications, spokesperson profiling and corporate messaging.

Clients: Akerman Senterfitt, Ameriprise Financial, Bank of America, Capital One Bank, Dunkin’ Donuts, edX, Johnson & Johnson, McGraw-Hill Education, PerkStreet Financial, Pimsleur, Positec, Tupperware BrandsAdvised media relations programs; developed strategy, built campaigns; set and pitched targets; delivered significant resultsProvided effective account management and media counsel; leveraged media knowledge and contacts to develop and execute high-level media strategySupported various aspects of corporate communications, including writing, research, message development, media strategy, thought leadership campaigns, internal communications and campaign evaluation Cultivated relationships with key writers, editors and producers to secure targeted media placementsManaged and prioritized press inquiries and interview requests, coordinated interviews; assisted in preparing and staffing interviewsManaged day-to-day media relations, conducting proactive outreach to secure various placements - executive profiles, lifestyle features, broadcast interviews and trend stories in a wide range of media outletsFacilitated Radio and Satellite Media Tours and editor desk sidesInvolved in new business development and pitch presentationsOversaw account teams and managed support staff

Clients: American Express, New York Life Insurance, Walgreens, Take Care Health Systems, Gaylord Entertainment, ExelonDrafted pitches, press releases, and reporter backgrounders; strategically pitched key national, local and trade reporters Secured and monitored coverage with national, local, trade and consumer print reporters for media placementsManaged and prioritized press inquiries and interview requests, coordinated interviews; assisted in preparing and staffing interviewsUsed software to monitor/compile coverage reports, media lists and speaking opportunities; track competitor activity

Created unique on-campus anti-tobacco campaign as part of an intercollegiate competition encouraging colleges to help end tobacco use among Ohio’s youth (sponsored by DEBUNKIFY and stand).