www.TheLuxeTravel.com - Travel blog featuring luxury redefined as all things unique, off-the-beaten-path and truly unforgettable.-USA Today Top 10 Luxury Travel Blogger -Branding and marketing strategy-Public relations and outreach to travel industry companies and individuals-Reviews for hotels, restaurants and attractions-Editing, copywriting, content strategy, social media promotion and SEO-Featured by The Telegraph, Qantas Airlines Travel Blogger Tidings, Digg, USA Today etc.

As Senior Analyst, I managed a team of 4 analysts and liaised closely with high level stakeholders, both client-side and internal, in developing structures, strategies and ways of working. I maintained a high level of hands-on technical work and insight investigation whilst pursuing new tools and methodologies to continually advance the work we delivered.

As an Insight Analyst, I developed data-driven, actionable insights for targeting and campaign strategies and evaluate marketing campaign performance. My work included:• Answered key strategic questions and drive change using data-driven insight • Created a dynamic profiling tool for the client to enable an instantaneous, highly detailed view of customers, which is now widely used across the client’s Insight & Analytics department • Profiled audiences to create highly relevant and successful targeting strategies, including the build and use of propensity models and demographic, behavioural and interest data• Advised on campaign strategy, including identifying target groups and building robust tests for post campaign evaluation and learning• Presented and discussed campaign strategy recommendations with key stakeholders• Tools: Teradata SQL, Excel, Microstrategy, SAS, SAS Enterprise Miner, PowerPoint, bespoke dashboards; learning Python and R

WaterAid is a WASH sector international development agency based in London. As Business Insight Analyst, I translated data analysis into actionable marketing strategy and influenced informed business decisions. My responsibilities included the following:-Translated data analysis into actionable marketing strategy and influenced informed business decisions-Analysed campaign and segment performance data using statistical methods; interpreted the insights and presented in functional dashboards and reports-Daily use of a variety of business insight tools, including SPSS, MS Excel, PowerBI, SQL, etc. -Contribute to budget planning, Performance & Insight objectives and department strategy-Coordinated with various stakeholders to manage priorities, briefings and bespoke requirements-Role required exceptional problem solving and analytical skills to maneuver business challenges

WaterAid is a WASH sector international development agency based in London. As Systems and Process Analyst, I provide data consultation and technical support. My responsibilities included the following:-Advised on data strategy and planning for marketing campaigns-Built and improved processes and responded to technical or data related issues as they arose-Line managed the Marketing Selections Officer-Organised and performed data selection, segmentation and coding through a variety of platforms including Microsoft SQL Server, SSIS, Raiser’s Edge CRM platform and Microsoft Excel-Facilitated use of data resources and key data planning tools across the department-Assisted Business Insight Analysts in providing reporting and analysis -Consultative and technical role that required analytical skills, strategic planning and reactive action

Supportive research and knowledge sharing role for WaterAid UK and IRC, WASH sector international development agencies.-Supported the RWSN webinar series on Water Point Mapping and Monitoring-Monitored participant questions, commentary and feedback for each webinar and follow-up D Group discussions-Produced detailed reports summarising and synthesising key learning points from each presentation -Coordinated with webinar chair (J. Pearce) and presenters to ensure maximum knowledge sharing -Performed extensive research on monitoring and mapping methodologies, tools and case studies-Introductory use of GIS technology and programs including WaterAid's Water Point Mapper tool, GoogleEarth, ArcGIS and AkvoFLOW-Completed all writing and formatting of reports for online publication, with approval and editing from webinar chair and internal WaterAid liaison. Reports available here: http://www.rural-water-supply.net/en/mapping-monitoring

This was a consultative and technical role that required strong analytical skills, data management, strategic planning and reactive action. -Advised on data strategy and planning for marketing campaigns to ensure the wider strategy is delivered and marketing tests are valid and robust-Organised and performed data selection, segmentation and coding through a variety of platforms including Microsoft SQL Server, SSIS, Raiser’s Edge CRM platform and Microsoft Excel-Built and improved processes and managed a multitude of deadlines -Maintained coding of communications history on CRM database (Raiser's Edge)-Facilitated use of key data planning tools and resources within campaign planning teams-Deputised for Systems and Process Analyst, then promoted to that role

Coursework in economic development theory and policy, local and regional economic planning, urbanization and demographics, emerging health threats, water and sanitation, complex emergency analysis, conflict management and research methods.