Emily Clark, Mba Email & Phone Number

Houston, Tx, Us

● Manage the RISE Scholar program, a comprehensive diversity recruiting & development program with Prairie View A&M University, strategically assessing scholar skills & implementing talent development initiatives to build professionalism & confidence leading to an 83% conversion rate (100% return intern & 66% full-time) for summer 2024 RISE Scholar interns through mentorship pairings & targeted coaching.● Design & execute comprehensive summer programming for 200+ North American interns, including tours of facilities, wellness sessions, Executive chats, & former intern panels to foster a diverse & inclusive workforce while developing critical professional competencies & driving intern conversions.● Implement Abode for incoming interns to streamline the recruitment & onboarding process by utilizing tools to engage, inform, & retain incoming new hires leading to reduced reneges & more engaged interns. ● Lead manager training about intern program best practices, including onboarding, project assignments, & talent reviews, ensuring a seamless & effective internship experience.

Houston, Texas, United States

▪ Manage recruiting efforts with Texas A&M University, Prairie View A&M University (HBCU), University of Houston, and Louisiana State University. ▪ Utilize historical data and current trend analysis to develop effective recruiting strategies and events. ▪ Oversee the Recruiting Inclusive Students into Energy (RISE) Scholars Program.

Houston, Texas, United States

● Managed the university-wide Cooperative Education Program (CO-OP) for 125+ students per semester, overseeing e-learning content updates, LMS (Blackboard) configuration, & course deployments to meet university standards.● Designed professional development programs for 2,500+ engineering students, including career fairs, workshops, & networking events to enhance professional competencies.● Coached students one-on-one & in large groups about salary negotiation, resume development, & job search strategies.● Developed and managed relationships with employers to assist with posting job openings in Symplicity, developed recruiting opportunities, and built a pipeline of qualified candidates as part of a comprehensive recruiting strategy.● Implemented sourcing strategies to identify potential candidates to fill open roles with employer partners.● Utilized Symplicity to assist 2,500+ engineering students to apply for jobs, learn about companies hiring, attend programming and virtual/in-person career fairs. ● Oversaw university-wide Cooperative Education Program (CO-OP) averaging 125 students per semester generating $120,000 annually for the university.● Coached engineering students one-on-one or in group presentations on a variety of topics including LinkedIn, salary negotiations, personal/professional branding, career searching, resume development, and interviewing.● Created and administered career programming and resources for the 2,500+ students of Cullen College of Engineering.● Expanded opportunities for students to develop work-related skills in areas that complement academic majors through gaining work experience while in school. ● Acted as a liaison between employers, faculty, administrators, & alumni to advance career opportunities for students.● Assisted with special events such as employer recruiting events, career fairs, informational panels, & workshops.

Houston, Texas, United States

• Mentor current students and alumni regarding recruitment/employment cycles, career paths, resume improvements, job/internship search techniques, networking, personal brand development, and conduct mock interviews.• Plan, execute and oversee recruitment and student development activities and events both on campus and virtually for the University of St. Thomas and University of Houston students on the topics of networking, career paths, job/internship search strategies, and branding.Events Include:• University of Houston - Full-time MBA Mock Interview Guest - Fall 2020.One of a few professionals who listened to new student elevator pitches and provided on the spot critiques.• University of St. Thomas - Career Week Networking Guest Speaker - Fall 2020.Led a session to undergrad and grad students about the etiquette of networking (in person and virtually).• University of Houston - MBA Orientation Marketing Speaker - Fall 2020.Led a session of the Full-time MBA orientation about my experience as a student, classes to include, job/interview search strategies, how to network in the COVID environment, and skills needed for a career in marketing.• University of Houston - MBA Orientation Guest Speaker - Fall 2019.Participated as a panelist about the MBA journey, courses and skills needed for a role in marketing, and overall job/internship searching strategies.• University of St. Thomas - Career Week Marketing Panelist - Spring 2019.Spoke on a panel of four marketing professionals to describe the day-to-day in the marketing field in addition to necessary skills for the industry to three sessions of undergraduate students.• University of St. Thomas - Career Week Networking and Personal Branding Speaker - Spring 2019.Led a session about crafting a personal brand and how to network to land the job/internship you want.

Houston, Texas

▪ Utilized recruiting sources including social media (paid and organic), strategic university relations, and networking to source and interview qualified candidates, additionally assisting in the onboarding of new hires including interns, full-time (junior to senior level), and contractors.▪ Managed website job postings and developed digital strategy for promoting openings on social media. • Assisted with internal onboarding process by developing email content per employment type (intern, full-time, contract), timing/strategy of messaging, and led onboarding and led training sessions for key software (Salesforce). ▪ Planned, developed, and implemented marketing and recruiting strategies in response to changing market conditions including service line launch, acquisitions, new hire training video platform, & COVID-19 response.▪ Oversaw vendor relations, social media recruitment budget, associate, and part-time workers to efficiently brand the firm within the marketplace, respond to internal requests, and develop and execute events. • Developed reports and presentations with data from social media (organic and paid campaigns), Hootsuite, Google Ads and Analytics to advise on the progress of campaigns including competitive intelligence and trend data. • Grew social media following by 25% - Facebook, 20% - LinkedIn, 50% - Instagram, and 15% - Twitter by developing social media personas. • Increased average social media referrals to the website by 250% (June 2018-2019 compared to June 2019-2020). • Developed, implemented, and maintained a strategic marketing calendar incorporating all marketing tactics including email, social media (organic and paid), events, advertising, email signatures, and onboarding new team members. • Utilized Hootsuite to schedule, monitor and report on all social media accounts.• Developed automated email programs through automations of Salesforce and Pardot to expedite NPS surveys to clients.

Houston, Texas

▪ Implemented and led the North American marketing and communications strategy by utilizing digital data including website traffic, paid and organic social media, and digital dashboards.• Collaborated with stakeholders, agencies, and a cross-functional global team to ensure digital projects were delivered on time with high efficiency. ▪ Set up Salesforce/Pardot (CRM) instance and developed automations to categorize customers based on position in the customer lifecycle and score/rank. • Maintained the CRM grading, scoring, automation rules, and prospect forwarding to queues to help enable relationship managers to transition prospects to leads efficiently.• Created and implemented a marketing calendar to ensure content developed accurately covered all areas of the business which allowed for the business to plan ahead and ensured consistency in the messaging.▪ Developed content for each customer level and implemented triggers within Salesforce/Pardot to generate email marketing to each customer group based on engagement level. • Analyzed the current status of digital channels and helped create, implement, and manage an optimal conversion rate. • Tracked and measured outcomes of all marketing activities to derive insights to optimize ongoing and upcoming marketing campaigns.

Houston, Texas Area

• Researched and developed innovative strategies that built compelling user experiences that led to successful launches of large, complex initiatives.• Defined marketing strategies, value propositions, and strategic imperatives for growth that helped reduce a client's marketing costs, increased speed-to-market, and established and elevated brand standards.• Instituted a standardized analytics reporting method and template resulting in effective management of client expectations.

Houston, Texas Area

● Utilized Blackboard to generate & analyze student engagement, course completion, & other key metrics to provide actionable insights & recommendations for improvement.● Led cross-functional teams to design & implement the Integrated Coaching Advising & Mentoring (iCAM) program, contributing to a ten-point increase in the Bloomberg MBA 2017 National Ranking & obtained Birkman certification.● Planned events, optimized class allocation, & grouped cohorts to improve engagement & ensure resource efficiency. ● Managed academic advising for MBA, MS in Finance & Global Energy Management by collaborating with stakeholders to develop sequencing of courses, course offerings, & promote enrollment to ensure academic success.● Sourced potential candidates for student organization leadership positions and various MBA/MS events and programs. This resulted in an accurate representation of the diversity within the program to prospective students.● Partnered with career services to develop recruiting opportunities through Handshake to maximize engagement● Counseled Master of Business Administration, Master of Science in Finance, and Master of Science in Global Energy Management students on degree curriculum, academic regulations, prerequisites, graduation requirements, University of Houston procedures and policies. Leading to higher graduation rates and increased student satisfaction.● Promoted twice in four years and given increased responsibility due to high performance and delivering results. ● Developed highly targeted marketing and communication programs designed to engage and connect with over 400+ students on a semi-monthly basis. Increased student engagement and participation.● Developed cost-effective programming throughout the student lifecycle (recruiting, orientation, and graduation).

Houston, Texas Area

• Served as the point person for students (current and prospective); answered general questions regarding the application, new admit, and enrollment processes.• Led and participated in MBA/MSF information session, electives fair, town hall meetings, commencements, and orientations.• Created and maintained reports that tracked the outstanding students, certificates, and low grades. • Developed, managed and maintained professional relationships with deans, faculty, staff, alumni, prospective and approximately 600 current MBA and MS students.• Reviewed and routed CPT forms in accordance with immigration compliance.

Houston, Texas Area

• Planned and managed all marketing programs and budgets for an assigned client portfolio and pitched opportunities to upsell services. • Increased social media presence and following by 10% on average by implementing and tracking client KPIs. Analyzed and interpreted data for proper follow-up and execution. Resulting in accurate goal-setting and trend recognition.• Analyzed data using: Sprout Social, Google Analytics, Hootsuite, Facebook Insights, and CRM. • Improved company CRM by simplifying processes for collecting, organizing, and reporting data. Resulted in clear communication to the internal creative team, feedback to clients, a quicker turnaround of reports, and revisions to campaigns.

Houston & Waco, Texas

• Awarded the district’s most outstanding manager (Houston) for consistently achieving results above goal. Drove retail growth strategies aligned with the company’s business goals and objectives. • Drove traffic and built customer loyalty through monthly/bi-monthly storewide product marketing promotions and new product rollouts. • Increased monthly store traffic by 12% compared to the previous year and increased per-unit sales transactions. • Managed, trained, and developed 20+ employees, coordinated schedules, and managed payroll. Under my leadership, the store was consistently recognized for being among the top performers in the district.• Resolved customer's complaints regarding store policies leading to a positive customer experience.

Waco, Texas Area

• Developed pricing strategies for new inventory and product lines taking into consideration buyer behavior and recent trends. • Managed social media sites including Facebook, store blog and website. Developed content for the website in keeping with brand image, voice and tone.• Created promotional marketing materials and visual merchandising including planning in-store events.• Identified new opportunities for partnerships, events and promotions.• Developed training and daily processes manual to expedite the onboarding process and develop consistency. • Established and maintained positive relationships with vendors, clients and staff. • Trained and supervised employees to resolve customer issues.

Cleveland/Akron, Ohio Area

• Determined Key Performance Indicators (KPIs) and metrics for advertising campaigns. For example: number of calls and duration of calls generated by a call tracking number; unique visitors, number of pages browsed and bounce rates to a landing page; delivery rate and click through rate for email campaigns.• Provided individual campaign reporting to franchisees and aggregate reporting to the corporate clients with thorough ROI analysis.• Researched, planned and implemented successful campaigns for clients such as DIRECTV, California Closets, Clear and HTC including email, magazine, newspaper, outdoor, online, radio and television (cable).• Received order information through various forms of communication and converted into new Customer Relationship Management (CRM) software, collected payment for each order, tracked status/success and communicated results with clients to ensure superior client satisfaction.• Maintained consistent contact with the client with a focus on building and maintaining strong relationship and trust.

Cleveland/Akron, Ohio Area

• Presented registration information during orientation for incoming freshman and transfer students.• Transferred transcript and application information into the PeopleSoft computer system for admissions processing.• Investigated and answered questions from students, prospective students, parents, and university staff regarding the admissions process by phone, email, and in person.• Processed requests for official university information or documents; provided instructions on how to obtain university information or documents.

Greater Salt Lake City Area

• Evaluated incoming transcripts and test scores.• Calculated transferring cumulative GPA.• Admitted/denied students.• Proofread correspondence going to transfer students.• Transferred course and test credit from transcripts and applications to academic student records on PeopleSoft computer system.

Greater Salt Lake City Area

• Dispersed checks. • Answered three phone lines. • Date stamped and sorted all incoming mail. • Fielded complaints about missing or lost checks and had them reissued.• Maintained constant contact with students, faculty, and outside vendors to ensure the highest quality of customer service.• Resolved issues regarding checks issued incorrectly.

Master Of Business Administration (Mba), Marketing And Management

Activities and Societies: Bauer MBA Society, American Marketing Association, National Association of Women MBAsMBA with a focus.

Bachelor Of Science, Advertising And Communications

Activities and Societies: Member of American Marketing Association. Volunteer at local animal shelter. Member of University of Idaho's.