Emily Payne Email & Phone Number

Washington, District Of Columbia, United States

Washington D.C. Metro Area

Serve as email expert and strategist for an email file of over a million, leading to record setting email revenue.Lead digital Mid Level Program strategies, including acquisition and retention efforts.Introduce and create marketing automation strategies, interactive email design and best practices.Collaborate cross-channel to develop integrated, dynamic campaigns.Set email segmentation strategy that looks beyond the basics to provide a best in class email program.Work with… Show more Serve as email expert and strategist for an email file of over a million, leading to record setting email revenue.Lead digital Mid Level Program strategies, including acquisition and retention efforts.Introduce and create marketing automation strategies, interactive email design and best practices.Collaborate cross-channel to develop integrated, dynamic campaigns.Set email segmentation strategy that looks beyond the basics to provide a best in class email program.Work with teams to develop new digital data dashboards. Show less

Washington D.C. Metro Area

Serve content expert and strategist for the DMV operations team, guiding city-wide email content, copy, and audience segmentation for the large DC metro area, Virginia, Maryland, and West Virginia.Develop an email cultivation lifecycle series for top of funnel drivers pushing for activation, resulting in measurable and significant increase in activation over the control group.Launched a new product’s digital communication strategy for the East Coast, managing a team while… Show more Serve content expert and strategist for the DMV operations team, guiding city-wide email content, copy, and audience segmentation for the large DC metro area, Virginia, Maryland, and West Virginia.Develop an email cultivation lifecycle series for top of funnel drivers pushing for activation, resulting in measurable and significant increase in activation over the control group.Launched a new product’s digital communication strategy for the East Coast, managing a team while creating content strategy, writing east coast-wide email, and developing audience development plan, resulting in thousands of dollars of revenue. Analyze and present results to leadership.Create social media, blog, and email campaigns from start finish, including writing, segmenting, and analyzing impact on thousands of riders for multiple campaigns at a timeExecute qualitative rider research, developing and implementing content campaigns to drive increase in trips per rider. Analyze results and convey measurable impact to leadership. Scale across the region. Show less

Washington D.C. Metro Area

Developed a nine-part email welcome series, coordinating across departments and creative teams. Manage and coordinate the email marketing calendar for over 15 NG divisions, while advising on strategy and creating a cohesive email plan for over 4 million email subscribersProject-manage and design a bi-monthly eNewsletter featuring both commerce and editorial products, leading to thousands of dollars in revenue and click-throughs to editorial content. Leads a team of five to… Show more Developed a nine-part email welcome series, coordinating across departments and creative teams. Manage and coordinate the email marketing calendar for over 15 NG divisions, while advising on strategy and creating a cohesive email plan for over 4 million email subscribersProject-manage and design a bi-monthly eNewsletter featuring both commerce and editorial products, leading to thousands of dollars in revenue and click-throughs to editorial content. Leads a team of five to develop creative and send to 1.5 million per send. Implement and report on email testing, optimizing current eNewsletters and developing a cross-departmental testing queue and reporting document. Show less

Arlington, Va

Emily joined the CCAH team in 2012 and provided support work to a diverse array of clients, implementing successful online campaigns for organizations such as Environmental Defense Fund, NARAL Pro-Choice America, and Project HOPE. Interested in understanding motivation for giving, Emily focused her efforts in developing decision science based tests in order to boost overall performance. Prior to joining the CCAH team, Emily received her master’s degree in public communication specializing in… Show more Emily joined the CCAH team in 2012 and provided support work to a diverse array of clients, implementing successful online campaigns for organizations such as Environmental Defense Fund, NARAL Pro-Choice America, and Project HOPE. Interested in understanding motivation for giving, Emily focused her efforts in developing decision science based tests in order to boost overall performance. Prior to joining the CCAH team, Emily received her master’s degree in public communication specializing in nonprofit and advocacy communication strategy. Emily has experience crafting winning online campaigns, managing email list growth and optimizing emails through message testing.Assist in developing strategy for award winning email campaigns for non-profit clients, creating specific segmentation for multiple levels of donor and tailoring custom messaging to encourage giving. For the past two fiscal years, all clients have met or exceeded budget goals year over year.Coordinate communication between client and internal creative teams quickly and efficiently, as well as managing day-to-day client communication. Edit and write fundraising appeals as necessary, as well as develop copy for list growth and social media for integrated campaigns.Conduct extensive data analysis in order to ensure client teams make informed decisions on testing and strategy implementation. Oversee email production from start to finish to audiences of over 500,000. Involved in HTML coding, audience selection, and quality control assurance for all fundraising emails. Past appeals include breaking news emails that raised over $32,000 per email and $72,000 cumulatively, a June record for that client.Presented “Behavioral Economics: The Tools of the Trade” at the Science of Philanthropy Initiative Annual Conference in Chicago on behalf of CCAH and a major environmental non-profit organization, the first account representative entrusted with conference presentation Show less

Washington D.C. Metro Area

Composing multiple blog posts and op-eds addressing the importance and impact of non-communicable diseasesAssisting in creation of social media content on to increase outreach and networkCreating new messaging campaign for further brand identity and enhancement

Assisting in the development and early stages of large scale research project regarding climate change and the mediaConducting analysis of multimedia and the effects of different communication styles upon an audienceProviding assistance with daily classroom housekeeping tasks

Master'S Degree, Public Communication

Graduated Summa Cum Laude Strategic Communication in Government and Public Affairs Speech Writing

Bachelor Of Arts, English Literature

Activities and Societies: Study Abroad Student: The Arts in London and Florence Alpha Phi Omega, member of Student Government Executive.