Leading Grubhub's Last Mile Visibility efforts to drive brand awareness through partner marketing across Grubhub merchants, drivers and campuses

- Lead marketing campaigns to launch and enable the continued success of 300+ college, hospital and stadium partners to serve as acquisition funnels for Grubhub- Launched Grubhub's net-new hospitality vertical, deploying marketing to 2700+ hotels, while managing partner relationships and establishing internal processes- Collaborate with cross-functional teams and external partners to support B2B and B2C marketing, business development and client marketing efforts- Manage three agency relationships to support our campus partners through print collateral, signage, swag, social media assets and brand ambassadors- Analyze and report on campaign performances for executive leadership in weekly, monthly and quarterly cadences

- Planned and executed six in-person events to bring together industry leaders for unique and engaging networking opportunities- Booked 450+ senior marketers from Fortune 500 and leading brands to participate in our virtual and in-person marketing conferences and events- Managed one direct report and oversaw their onboarding, continual training, development and trajectory at the company- Created and refined team processes, developing new ways of working to continually improve team effectiveness and communication- Built three custom events working with brand partners to curate a specific curriculum for their team's learning and development

- Curated outreach, coordinated schedules and booked 350+ speakers to participate in public and private virtual events- Built new and developed existing relationships with marketing executives from leading brands across the Midwest, consisting of 3500+ marketers- Maintained CRM database for all Midwest brand marketers through the HubSpot platform

- Led the partnership and programming strategy for two forthcoming hotels, researching the markets, conducting outreach to local partners, developing launch activations and managing partner relationships - Grew the Graduate Hotels brand by ideating, developing and managing strategic partnerships with brands such as Cosmopolitan and Rock the Vote - Assisted in the planning, management and execution of a March Madness pop-up activation with a $75,000 budget- Supported the brand's public relations by developing press releases, managing our agency relationship and submitting media queries, with a successful placement in USA Today- Wrote and researched articles for Graduate's in-room magazine, to be included in every room across the 22-property portfolio

Assignment 2/2 of Marketing Rotational Program:- Executed a new product innovation project through its life cycle, from initial concept development through the innovation funnel to product launch- Managed packaging refreshes across the entire portfolio for the Ball and Bernardin brands, to create consistent brand images with clear communication on shelf - Collaborated with cross-functional teams to ensure our products are effectively driving POS by exploring innovative ways to appeal to alternative usage occasions

Assignment 1/2 of Marketing Rotational Program:- Created and planned content calendars across four social media platforms for the Yankee Candle, Mr. Coffee, Calphalon and Crock-Pot brands- Managed an influencer campaign with a $20,000 budget- Analyzed and reported key insights on monthly social media performance for senior level brand partners- Conducted ongoing public relations outreach through influencer product seeding- Engaged directly with consumers and handled consumer service issues