Taylor Vanburen Email & Phone Number

New York, New York, United States

- Developed messaging strategy and creative for “Did Somebody Say” 360 launch campaign featuring Snoop Dogg, improving TOMA, engagement, and brand connection across platforms and demographics- Launched tentpole Starbucks partnership with full-funnel creative- Collaborated with Data and CRM partners on personalized “2023 Delivered” year-end recap campaign- Executed creative for Amazon Prime partnership announcement and ongoing co-marketing campaigns- Developed creative for a variety of NYC out-of-home campaigns- Working cross-functionally with teams including CRM, Brand, B2B, Driver Marketing, and Campus to develop holistic and effective creative, including:+ Email, push, SMS, and in-app messaging+ Performance marketing+ Evergreen acquisition and loyalty/retention comms+ GTM product launch campaigns+ Inbound content including landing pages

New York, New York, United States

- Developed the brand identity and codified copy guidelines, improving consistency for the brand and allowing us to more efficiently onboard new creatives- Collaborated cross-functionally with teams across the organization, including Product/UX and B2B, ensuring a consistent brand experience across marketing and product- Planned and wrote localized copy for multi-city OOH awareness campaign targeting major markets- Hired, managed, and mentored a junior-level copywriter- Wrote full-funnel CRM copy including push, SMS, email, and localized restaurant guides

New York, New York, United States

- Developed campaign creative in agile marketing pod, including direct mail, email, SMS, web, and healthcare provider outreach- Delivered creative presentations for high-level brand and compliance reviews, negotiating buy-in from senior stakeholders across departments- Supported a variety of teams, each with its own unique style and legal guidelines

Greater New York City Area

- Developed the brand identity and codified marketing creative guidelines, including brand book- Collaborated on 360 television and web marketing campaigns with external creative partners- Executed creative strategy and copywriting organization-wide for teams including Brand Marketing, Trust & Safety, B2B, and Company Leadership- Primary copywriter for all marketing materials including inbound, UX/UI, social media, video scripts, blog posts, TV, and performance

- Hired and managed a team of in-house and freelance copywriters- Managed social media and blog content calendars- Collaborated cross-functionally with teams including Customer Success, Product, People, and Research- Launched fully-bootstrapped SaaS tech company as a member of the core founding team- Developed the brand identity and codified marketing creative guidelines, including brand book- Executed creative strategy and copywriting for all product and marketing materials

Chicago

- Wrote for the nightlife section of the Chicago Tribune and RedEye

Skokie, Il

- Specialized in digital marketing content for both consumer and B2B clients- Completed final copy QA on all client deliverables developed by other copywriters

Oil City, Pa

- Wrote news and feature stories that reflected the diverse interests of a vibrant, historic community- Received 2011 Keystone Press Award for Division IV Newspapers

Pittsburgh, Pa

- Wrote and edited news, features, and reviews on film, music, books, and local entertainment- 2009 recipient of Keystone Press Award for College Journalists

Pittsburgh, Pa

- Wrote marketing, fundraising, and educational copy for print and digital