Emily Tucker Email & Phone Number

Lead marketing and brand teams in mostly remote leadership role, providing strategic direction on content marketing and multi-channel campaigns focused on e-commerce, lead generation, and customer retention. Manage full life-cycle email marketing from design and development through testing and deployment focusing on campaign creative, offer, and audience. Oversee cross-functional team and partnered with internal stakeholders on enterprise-wide branding and digital marketing efforts. Leverage data-driven insights to implement continuous incremental improvements.* Executed strategic brand refresh (brand guide, website, marketing materials) focused on consumer connections and lifestyle to differentiate and drive targeted advertising* Maximize new customer digital acquisition through paid search, SEO, lead generation, email marketing, social media, and content marketing* Created top-of-funnel lead generation campaign using gated content with a conversion rate of almost 40%* Developed content marketing strategy to drive awareness and action through blog, social media, and gated content* Lead all company branding activities and consumer touch points including local, traditional, and digital marketing* Launched new, mobile first website leveraging headless CMS for flexible content management* Lead internal and external cross-functional teams responsible for digital design and development, video production, copywriting, marketing, and web analytics

Las Vegas, Nevada, United States

Oversaw digital marketing and brand teams in fully remote leadership role, providing strategic direction on multi-channel campaigns focused on e-commerce, lead generation, and customer retention. Managed full life-cycle email marketing from design and development through testing and deployment focusing on campaign creative, offers, and audience. Oversaw cross-functional team and partnered with internal stakeholders on enterprise-wide digital marketing efforts. Leveraged data-driven insights to implement continuous incremental improvements. Generated leads through earned, owned, and paid digital channels, including social, search, display, and video. • Led strategic development of enterprise-wide digital marketing efforts, driving bottom-line revenue of over $160 million.• Developed multi-phase refresh plan for consumer website focused on SEO, content, brand awareness, and reputation.• Overhauled e-commerce functionality with redesigned online booking engine for streamlined checkout flow, and resolved technical issues to improve customer experience and increase booking funnel conversions.• Launched digital content hub to promote brand engagement and education. Set strategy for content creation to amplify position as thought leader in industry vertical.• Drove lead generation through email sign-up and gated content.• Initiated paid social lead generation and direct sale campaigns. Used custom audience ad targeting attributes and automated follow-up emails.

Orlando, Florida, United States

Led cross-departmental digital marketing initiatives from concept through execution. Developed multi-channel digital direct response campaigns. Maintained brand integrity and managed agency partners. Developed strategy plans and creative briefs. Analyzed results for email, website, mobile, social, and on-site marketing, and refined strategies accordingly.• Developed strategic plan for email campaigns, achieving 83% YOY increase in vacation sales in Q1 2018. • Created and oversaw digital campaigns, achieving $6.6 million in timeshare sales in 2018 (100% YOY increase from 2017).• Enhanced consumer website, focusing on credibility, education, and engaging content, based on Google Analytics-derived insights.

Lake Mary, Florida, United States

Led team of ten members (designers, copywriters, production artists) in high-volume agency environment. Developed creative and brand strategy. Managed development of multi-channel B2C/B2B campaigns, websites, packaging design, and OOH for diverse client roster, including Hilton Hotels and Kenwood. Provided creative direct marketing strategy for agency clients and led client pitch meetings. Created photography campaigns, planned shot lists, directed photo shoots, and attended press checks.• Led creative development of campaigns that earned agency two gold and two silver Addy Awards in 2013.• Effectively mentored designers, copywriters, and production artists.• Served as direct marketing expert at agency.

Orlando, Florida, United States

Designed and produced web marketing campaigns, and developed and maintained corporate websites. Supported regional sales and marketing teams with direct sales, owner marketing, and rentals. Upheld brand standards (Sheraton, Westin, St. Regis) across all digital communications.• Managed development of all digital assets for sales and marketing, generating nearly $1.7 million in revenue.• Produced targeted personalized marketing campaigns, utilizing integrated CRM data across multiple channels.

Orlando, Florida, United States

Creative strategist, marketer, designer, and copywriter, specializing in direct marketing, digital marketing, brand identity, and advertising. Developed winning online and print solutions, wrote marketing plans, and consulted on specific client initiatives in diverse markets.

Orlando, Florida, United States

Created highly effective sales copy for daily email deals in greater Los Angeles market.

Lake Mary, Florida, United States

Directed marketing strategy, creative concept, design, and copywriting for agency clients in timeshare, luxury travel, and real estate development markets. Led and directed creative team on initiatives for high-performing multi-channel lead generation, lead cultivation, and referral campaigns, including email, direct mail, fulfillment pieces, landing pages, websites, and digital and print ads. Received multiple awards for client creative work.

Nokomis, Florida, United States

Senior in-house designer for window and door manufacturer. Responsible for overseeing in-house and freelance designers, addressing internal creative needs. Designed and managed production of company’s nine product catalogs, consumer and B2B promotional materials and publications, management of company website, and development of trade-show materials. Created site plan, oversaw phased redesign of company website, planned shot lists, and directed photo shoots.

Sarasota, Florida, United States

Created original artwork, selected and sold work of regional artists, developed promotional materials, and managed day-to-day aspects of art gallery.

Sarasota, Florida, United States

Designed, produced, and hosted websites for local businesses. Created digital display ads, ad hoc promotional sites, and web-related print pieces. Built relationships with clients and internal sales representatives, ensuring high quality of service for all projects.

Sarasota, Florida Area

Responsible for print, web, and product design for agency clients such as Hallmark and Bobcat Equipment. Oversaw photo shoots as needed.