Marketing Analyst
CurrentHubSpot Marketing Administrator: Data maintenanceEmail campaign creationSegmented customers for best campaign effectivenessCreated Dashboards for marketing campaigns and sales goalsWorkflow automation creation and maintenanceTracked and analyzed marketing campaigns and emails for trends and areas of improvementWeb-based software administration:Created training materials for business customers (print and video)Setup logins and performed virtual and in-person training sessions for enterprise customers utilizing the softwareWorked with related IT groups to resolve system issues and to upgrade software as neededTracked analytics of software usage to best determine how to grow adoption across the enterpriseReported on customer adoption and suggested features to increase use and adoption overallCreated data visualizations that tracked usage and trendsEcommerce Program Implementation and Expansion:Created GTINs and setup product SKUS on retailer sites starting from one SKU on one retailer to over 200 SKUs across four retailers, growing business from ground up to a multi-million dollar channel Extensive customer-service experience assisting consumers with product questions and concerns Frequent data collection and analysis of trendsCreated data visualizations to showcase relevant information and to highlight trendsConsistently reported to management and other stakeholders on state of business, trends, and forecasts Maintained and updated product SKU information for over 200 SKUs across four retailers Promotion Design and Analytics:offered suggestions to sales team and to facilities on best promotions to run Tracked and analyzed promotions and made suggestions based on engagement and interaction on future promotionsRan multiple concurrent campaigns across enterprise facilities and sales channels CRM Implementation:Assisted with the implementation of a Sales-focused CRM tool and integrating into a marketing-focused tool