Responsible for the planning and execution of account specific marketing initiatives to promote sell through. Develop strong relationships and collaborate with wholesale accounts on joint marketing campaigns across digital and retail including CRM, email, social, e-comm and community giveback. -Brought to life yearly marketing strategy for wholesale partners while ensuring adidas brand guidelines were adhered to across all assets, prioritized compelling messages and visuals to reach new and existing audiences. -Worked closely with merchandising and sales teams to confirm that all campaigns supported sales growth, inventory and current business goals. -Managed details of components for assigned projects, including sourcing assets, facilitating approvals, coordinating with agencies / designers and managing implementation logistics. -Tracked the assigned marketing budget, reporting the monthly status and YTD spend by account, program and brand initiatives.-Created post campaign re-caps and revised strategy by analyzing performance data. Communicated account marketing plans and revisions as appropriate to management.

Managed major marketing initiatives including public relations, affiliate network, influencer partnerships, trade outreach and retail promotions. Organized internal and external brand events annually. Tracked all project deliverables to meet deadlines, promote process efficiency, and facilitate corporate communications. Implemented brand tactics via email, digital marketing, and print catalogue creation. Spearheaded store opening strategy for second retail location. - Reached millions of followers with limited budget by developing new methods to engage untapped audiences and negotiating product trade for social media collaborations.- Tripled affiliate revenue in less than 3 years by pursuing new revenue streams and securing influencers. - Streamlined crucial processes via implementing new systems and communicating operating procedures with key stakeholders.

Executed brand marketing and sales strategy for start-up candy business in early stages of growth. Built brand loyalty and expanded audience reach through social media and streamlined operations. - Secured customers in 10 new markets and boosted initial orders 30% via creation of order sales sheets and inventive collections.- Exceeded quarterly sales goals by acquiring large orders with CB2, Nordstrom, and Amazon.- Contributed to small start-up team environment by managing 2 retail stores and supporting communications efforts.

Programmed public relations outreach and developed strategy for new product collections. Managed first multi-year cause marketing campaign for the brand. Coordinated all social media platforms, initiated influencer marketing program and blog. - Secured $1.5M in donations and increased sales through initiation of first multi-year charitable giving partnership with Rebuilding Together. - Coordinated store opening events for expansion into Canada and secondary US markets annually.- Improved brand awareness and boosted sales by spearheading first blogger partnerships.

- Supported three executives and a team of eight architects. - Improved department operations by implementing new time tracking software and upgrading large format printers. - Selected for Associate of the Quarter after one year in the role.