Trade Marketing Manager
Responsible for the planning and execution of account specific marketing initiatives to promote sell through. Develop strong relationships and collaborate with wholesale accounts on joint marketing campaigns across digital and retail including CRM, email, social, e-comm and community giveback. -Brought to life yearly marketing strategy for wholesale partners while ensuring adidas brand guidelines were adhered to across all assets, prioritized compelling messages and visuals to reach new and existing audiences. -Worked closely with merchandising and sales teams to confirm that all campaigns supported sales growth, inventory and current business goals. -Managed details of components for assigned projects, including sourcing assets, facilitating approvals, coordinating with agencies / designers and managing implementation logistics. -Tracked the assigned marketing budget, reporting the monthly status and YTD spend by account, program and brand initiatives.-Created post campaign re-caps and revised strategy by analyzing performance data. Communicated account marketing plans and revisions as appropriate to management.