Senior Director Of Marketing
Current– Oversee the execution and implementation of marketing strategy and vision– Create and oversee annual marketing budget and departmental KPIs– Build internal synergies between sales, marketing, and services departments – Lead and manage high performing marketing team with an emphasis on innovation– Build brand loyalty and awareness through internal and external communications– Responsible for marketing team's professional development, priorities, and goals– Oversee $2M+… Show more – Oversee the execution and implementation of marketing strategy and vision– Create and oversee annual marketing budget and departmental KPIs– Build internal synergies between sales, marketing, and services departments – Lead and manage high performing marketing team with an emphasis on innovation– Build brand loyalty and awareness through internal and external communications– Responsible for marketing team's professional development, priorities, and goals– Oversee $2M+ in annual marketing spend across all major platforms– Organize and execute online marketing events to hit (and exceed) sales targets tracking towards $10M+ in under 12-months– Develop and oversee the online content strategy of educational-based content to build thought leadership– Plan and execute in-person marketing and client events– Promote a culture of high performance, push team towards continuous improvement, emphasize staff development and use radical candor all through a supportive and collaborative approach– Ensure brand identity and messaging is infused throughout all internal and external communications– Create, review, train, and hold team accountable for internal marketing processes– Support sales initiatives and efforts through marketing channels Show less
