Emily Barocas Email & Phone Number

New York, Ny, Us

- I work at the nexus of technology and journalism to create new public radio experiences and platforms for the digital age and execute an audience-first strategy.- I drove NPR's strategy to unify our mobile app experiences, leading to increases in engagement and audience size with key content areas, helping make NPR News Now the number one news podcast in the country.- I collaborate closely with Member stations throughout the NPR Network to ensure they can connect with audiences and achieve revenue goals on NPR's digital platforms.- I direct NPR's newsletter portfolio strategy, leading to NPR's first newsletter with more than 1 million subscribers and the launch of NPR's first personality-driven newsletter with Scott Simon that has record high open rates and engagement.- I work side-by-side with our audience-facing product and technology teams as the main editorial subject matter expert, ensuring editorial priorities are a key factor driving our platform strategy.- I set strategy for and manage a team of editors and producers programming and curating our digital platforms including mobile apps, voice assistant experiences, social media, newsletters and the web site. - I support and bring out the best in each of my employees, turning low-performing employees around, to maximize the value of my teams.- I use performance data to help make editorial decisions and inform the development of our products. I communicate lessons from that data back to the newsroom to help our reporters and editors make more engaging content.- I regularly collaborate cross-functionally with divisions across NPR, most notably development, sponsorship and marketing to ensure audience-facing products are reaching the right users and helping to achieve strategic goals.- I work closely with the Marketing team to determine branding and promotion strategy for key audience-facing products like the NPR app and Up First newsletter.

- I oversaw the team of editors and producers who curate and program content for NPR One, a continuous stream of audio content available on mobile apps, smart speakers and more.- I achieved record audience size and engagement during my time leading the team by refining editorial best practices to maximize the time users spent with the content.- I created a culture of experimentation and iteration, pushing the team to be creative and innovative.- I managed complex and sensitive personnel issues.- I worked closely with public radio Member stations to optimize their local content presence on the NPR One platform, including promoting their podcasts. The NPR One platform now accounts for more than 50% of listens to small and mid-size station's podcasts.

Greater New York City Area

- I curated audio news and podcast content to NPR’s signature continuous listening engine, powering experiences on digital platforms including mobile apps, web, voice assistants, CarPlay, Comcast. I used data to inform editorial choices.- I maintained close relationships with content partners both within and outside of NPR to add and promote the best podcast content on the platform. External partners included outside podcast producers like Gimlet, Wondery, and Pushkin as well as producers from the network of NPR Member stations.- I worked closely with the product managers, designers and engineers of our digital audio platforms as a key editorial subject matter expert, helping to make key decisions about the platform and strategy.- I planned and executed major changes to digital audio platforms using a technical back end system.

Washington, Dc

- I planned and implemented rollout of National Strategy for Suicide Prevention in conjunction with federal partners.- I directed the beginning of a major initiative to change national messaging around suicide and suicide prevention.- I coordinated all communications and media relations activities for the National Action Alliance for Suicide Prevention, a public-private partnership created by HHS Secretary Kathleen Sebelius.- I oversaw a major revision of the organization’s website and social media initiatives.

Washington D.C. Metro Area

- I supervised the planning and implementation of all media relations, internal communication, social media and web programs.- I managed a staff of more than 40 career government employees, hired 10 new employees, improved productivity and morale.- I developed communications programs to support key messaging initiatives on sustainability, government reform, job creation and spending cuts.- I coordinated with other executive communications officers on messaging for controversial issues.- I oversaw regional crisis communication programs.- I approved and edited materials including press releases, advisories, video scripts, blog posts and responses to media inquiries.- I staffed and briefed the agency Administrator for Congressional hearings.

Washington D.C. Metro Area

- I planned and executed Democratic communications strategies for major legislative victories including clean energy jobs initiatives, health care reform, student aid reform and Wall Street reform.- I managed a team of five communications professionals.- I advised more than 300 Democratic Members of Congress and their staffs on communications strategy. - I developed messaging materials including daily talking points and sample press releases.- I oversaw the development of Caucus new media initiatives including a new website, Twitter feed, Facebook page, and YouTube channel.- I coordinated with other House Democratic leadership and committee offices on messaging efforts.- I hosted a weekly planning and agenda-setting meeting for all House Democratic Press Secretaries.- I attended high-level leadership and Caucus meetings and interacted with top-level Washington officials.

Washington D.C. Metro Area

- I developed media and communications strategies for a member of House Democratic leadership serving as Chairman and Vice Chairman of the House Democratic Caucus.- I acted as the Member’s primary local and national media contact, speaking with reporters on- and off-the-record.- I briefed the Congressman for print and broadcast interviews and coordinated member media training.- I wrote and edited press releases, statements, and advisories that reflected poll-tested messages and strategies.- I executed member communications for committee work on the House Ways and Means Committee and Select Committee on Global Warming and Energy Independence. - I planned Washington-based press conferences and local community events.

Washington D.C. Metro Area

- I developed and pitched story ideas for Morning Edition, a fast-paced morning news program.- I planned Morning Edition’s coverage of breaking news and major events including the 2006 mid-term election and 2004 presidential inauguration.- I booked and pre-interviewed program guests including high profile politicians and analysts.- I worked with NPR’s top talent -- Bob Edwards, Steve Inskeep, and Susan Stamberg -- on major news stories.- I wrote feature and news stories for the most listened to program on public radio.- I edited interviews for accuracy, flow, and story arc.- I filled in as a show editor tasked with making major programming decisions.

Greater New York City Area

- I worked with the Good Morning America Head Writer to revise daily show scripts.- I assisted Coordinating and Line Producers in research and development of show elements- I identified and pitched topical ideas for daily chat segments.- I coordinated appropriate tape elements.- I communicated breaking news and show changes to anchors.

Greater New York City Area

- I assisted in the development of employee communications campaigns.- I wrote technically and legally compliant employee benefits information documents.- I researched legislative and tax issues surrounding employee benefits.

Greater New York City Area

- I wrote news-related press releases.- I pitched story ideas to media.- I formulated strategic public relations campaigns for Visa U.S.A. and Philips Electronics.- I coordinated complex logistics for large-scale special events.

Bs, Communication

Education record