Emily Benz Email & Phone Number

St Paul, Minnesota, United States

I am responsible for developing and maintaining meaningful partnerships with businesses and corporations in support of Little Free Library’s mission to be a catalyst for building community, inspiring readers, and expanding book access for all through a global network of volunteer-led Little Free Library book-exchange boxes.I work with existing corporate partners and identify potential partnership opportunities forsponsorship and support of our programs, including the Impact Library Program, Read in Color, and the Indigenous Library Program, to ensure goals are met by both Little Free Library and our corporate partners.

Greater Minneapolis-St. Paul Area

• Led and supervised Broadleaf Marketing team, including hiring, training, and coaching• Developed, coordinated, and managed marketing plans and strategies for each new title release, collaborating with publicity and author on media strategy, events, print and digital advertising, and social media campaign• Maintained annual marketing expense budget including tracking expenses, managing invoices, and timely reconciling and reporting• Collaborated with editorial partners to lead titling, cover design, and jacket copy direction ensuring that each book is positioned to effectively connect with its intended audience to maximize sales• Coordinated with graphic designer and content marketer on creation and execution of email marketing and social media marketing campaigns• Led the organization, layout and design of seasonal catalogs, engaging with key stakeholders to ensure that business goals are achieved, and the brand is effectively represented to the target audiences

Minneapolis, Minnesota

• Managed marketing campaigns and publicity tactics to support overall Fortress Press Trade marketing objectives. • Developed, executed, and managed comprehensive title and brand level campaigns that drive sales and awareness of Fortress Press Trade titles.• Created press materials and media lists, maintained publicity database, and executed review mailings to garner frequent, timely and positive media coverage for Fortress Press titles and brand lines.• Actively monitored and analyzed results of marketing and publicity tactics, taking appropriate action to improve performance

Greater Minneapolis-St. Paul Area

• Managed marketing campaigns and publicity tactics to support overall Beaming Books marketing objectives. • Developed, executed, and managed comprehensive title and brand level campaigns that drive sales and awareness of Beaming Books books.• Created press materials and media lists, maintained publicity database, and executed review mailings to garner frequent, timely and positive media coverage for Beaming Books titles and brand lines.• Maintained database of relevant book awards and submitted Beaming Books titles as appropriate.• Actively monitored and analyzed results of marketing and publicity tactics, taking appropriate action to improve performance

Greater Minneapolis-St. Paul Area

• Managed design, development and communication of national marketing programs designed to increase brand awareness and drive franchise sales while maintaining brand consistency, including TV commercials & web videos, radio commercials & music beds, email marketing templates, print advertisements, billboards, direct mail pieces, flyers, and more• Developed, coordinated and managed North American contests, sweepstakes and promotional events in cooperation with product vendor partners designed to increase brand awareness and drive franchise sales• Maintained national brand e-commerce website design and functionality and assisted franchisees in managing local store websites• Maintained and ensured franchise store's compliance to brand style guidelines including brand imagery, language, look & feel and trademark logo usage• Advised new and existing franchise owners and staff in the development and execution of annual marketing plans, including traditional and digital advertising, email marketing, social media marketing, print advertising, in-store marketing and signage• Forecasted, planned, managed, and reconciled annual brand marketing budget• Developed and managed in-store signage and marketing program development, printing and delivery to franchise stores• Coordinated third party marketing vendors for franchisees needs including signage printer, media buyer, digital marketing agency, social media management, email marketing provider, and website host

Greater Minneapolis-St. Paul Area

As the marketing manager for a nationally recognized leader in retail resale franchising, I led the marketing for our children's apparel, toys, accessories and baby gear brand. I was responsible for all brand building marketing assets to increase brand awareness and drive franchisee sales.

Greater Minneapolis-St. Paul Area

• Supported Marketing Managers of retail resale franchise brands, Once Upon A Child, Plato's Closet, Play It Again Sports, and Music Go Round in marketing efforts including print ads, internet ads, website support• Managed brand social networks and provide set-up and support for local franchise store social network• Coordinated monthly brand email newsletters development and deployment to franchise owners for all brands• Worked closely across multiple departments on marketing and administrative projects, including Franchise Development (Sales) and Training• Supported Vice President of Marketing in various administrative duties

Greater Minneapolis-St. Paul Area

As a direct sales consultant for Usborne Books & More, I brought wonderful books for kids ages baby-young adults into people's homes to allow them and their friends and family to shop the catalog through an intimate personal shopping experience.

• Provided supervision and alpine skiing instruction to 8-10 year olds in a fun and safe environment

Minneapolis, Minnesota, United States

• Coordinated and managed conference and trade show exhibits and corresponding marketing materials• Developed landing pages to support marketing and sales initiatives• Created and managed company social media account including Facebook, Twitter, and YouTube Channel• Supported direct mail and email marketing initiatives

*Provided guests at up-scale resort with diligent and personal service on and off the ski slope*Collected daily revenue through scanning guests’ lift tickets*Cooperated within various departments to provide excellent customer service

*Designed and created product displays and new cataloging system*Operated cash register and managed nightly financial records*Assisted customers with merchandise questions and gift ideas

*Provided customized instruction for individualized student needs*Collaborated with leadership team to develop and revise summer sailing curriculum

Ba, English, Theology

Activities and Societies: Sailing Team (Co-founder) Resident Hall Association (Vice President of Programming) Aquinas Scholars Honors.

H.S. Diploma

Activities and Societies: Varsity Softball, Drama Club