Emily Boden Email & Phone Number

Kitchener, On, Ca

● Manage internal communications strategy and implementation● Provide executive communications support, advice, and recommendations to the seniorleadership team● Manage intranet and bi-weekly newsletter● Work with external communications team to ensure consistent communications and brandingstandards across all communications● Work with community partners to promote BCHU services and advocate for the role of publichealth in the community

● Oversaw and managed the overall marketing and communications strategy of the LazaridisInstitute● Managed two direct reports: marketing & comms coordinator and digital comms coordinator● Oversaw the implementation and execution of social media strategy, internal and externalcommunications, marketing campaigns and website strategy● Managed overall brand presence and supported partner relations from a marketingperspective● Managed projects with external vendors, including but not limited to videographers, graphicdesigners, web developers and ad agencies● Provided photography and event support at retreats across North America

Waterloo, Ontario

• Manage internal communications strategy and implementation• Manage updates and changes to corporate external website, including recent move to create AODA-compliant resources• Manage corporate video strategy and create videos for internal and external use• Manage company’s corporate social media presence• Work as part of a creative team to provide communications and marketing support to our lines of business• Assist with corporate donations program and internal event planning and execution• Partner with HR on employee engagement initiatives and strategies• Manage one full-time co-op student

Waterloo, Ontario

• Project manage the creation of the university viewbook• Responsible for strategic development, curation, and deployment of a multi-channel content marketing plan targeting prospective undergraduate students and their key influencers• Create and maintain yearly content calendar with the goal to be delivered by a team of student brand ambassadors to our key audience• Manage print projects to ensure messaging, branding, and departmental tone are consistent throughout our marketing efforts• Manage co-op and work study students

Cambridge, Ontario

• Develop and implement communications strategies • Manage social media presence across company platforms • Create and write external communications including blogs, emails, infographics, and case studies• Write executive communications• Create and distribute corporate internal newsletter

• Research and teaching assistant for several university professors, providing tutoring, grading and student support for communications-related undergraduate courses

Toronto, Ontario

• Write and edit social media postings across company platforms including Twitter, LinkedIn, Reddit, Red Flag Deals, and Facebook• Monitor social media platforms using Hootsuite and interact with customers across all digital marketing channels• Create and write client emails, surveys, FAQs, blogs, and corporate videos using plain language guidelines• Perform analytics to assess and improve customer experience • Manage and develop customer testimonial database to promote digital interaction with potential clients and increase web site traffic• Create internal and external facing knowledge base on Salesforce

Toronto, Canada Area

• Monitored social media platforms• Maintained media lists and monitored media coverage• Wrote media bios, press releases and trend reports• Planned media pitches and coordinated meetings with clients

• Monitored social media sites and conducted analytics• Wrote press releases, articles, annual reports, and PSAs• Member of team responsible for internal communications and employee engagement• Interacted with the public and media at outreach events• Used MRP, MailChimp, and maintained press clippings file

Master Of Arts - Ma, Media Communications

Thesis topic: The characteristics of social media use in breaking news journalism from 2007-2015

Bachelor Of Arts - Ba, Journalism, French (Minor)

Activities and Societies: Lambda Pi Eta Honors Society University Honors College

International Journalism

Studied International Journalism and European History, played on the women's basketball team