- Provide administrative support to the PRI President- Assisting to implement new PRI Initiatives - Assisted in launch of new PRI Gear available for purchase 365 days a year - Managed first-ever PRI Education Virtual series during Race Industry Week - Managing Feature Product Showcase for the PRI Trade Show - Organize and host focus groups - Assist PRI Trade Show team wherever applicable - Maintain relationships with PRI Advisory Committee - And so excited for the future of PRI to better serve our industry

- Place media buys for Overland Expo and Adventure Expo events in multiple markets - Pilot affiliate marketing program through Avantlink with current and new clients - Launch first-ever Virtual Overland Expo utilizing current platforms - Handle all aspects of event creation, including by not limited to posters, digital assets, billboards, TV, Radio - Manage sponsor and client fulfillment for both digital and event assets to ensure all deliverables are fulfilled - Cultivate ideas with the team to generate engagement and enhance the experience with the audience and fans- Build out multi-channel marketing concepts for clients

- Enhanced and maximized relationships with Roush Performance and SCA Performance - Generated content, built and updated WordPress websites for Performance, Commercial, Buy Here Pay Here- Oversaw social media efforts for Performance Division including Facebook, YouTube, and Instagram- Directed video creation for Performance Division video content - Provided event opportunities to be hosted on dealership lot to enhance foot traffic

- Managed and marketed 25+ national events per year, among unique and diverse event properties including 4-Wheel Jamboree Nationals, Street Machine Nationals, Off-Road Expo, Sand Sports Super Show, Monster Truck Nationals, Endurocross, Jeep Invasion, Outdoor Life Field & Stream Expo - Developed, strategized, and implemented comprehensive marketing plans for each event- Responsible for entire marketing budgets, ranging from $18,000 to $120,000 depending on event and market- Planned and purchased all forms of media advertising including by not limited to television, radio, print, outdoor, digital, OTT, Google Ads, and Facebook Ads- Worked as a liaison with advertising agencies - Monitored accuracy of promotional and cash media schedules and adjust accordingly - Developed new and creative promotions to build excitement and increase ticket sales - Planned social media campaigns on Facebook and Instagram for multiple brands to grow exposure and increase ticket sales - Utilized Business Manager to place Facebook and Instagram advertising - Implemented online digital marketing campaigns to increase awareness of events - Established creative direction with designers for marketing campaign for multiple brands across all mediums - Pitched and coordinated publicity exposure for multiple events in given markets as well as making on-air appearances- Prepared press kits, wrote press releases and promotional packets for distribution prior to event- Scaled and priced tickets according to market and budget objectives- Built and managed various ticketing platforms including: Ticketmaster, TicketSpice, E-Tix and ShowClix- Managed ticket reports, sales, pricing, distribution, box office relationships and ticket promotions- Built and maintained relationships with sponsors to provide on-site activation, fulfillment, meeting and exceeding client expectations in all facets of business, clients include Lucas Oil, O’Reilly Auto Parts, Keystone, RAM, etc…