Sandra Kehoe Email & Phone Number

New York City Metropolitan Area

A leader in building dynamic market platforms that integrate live events and media into uniquely rich experiences, we’re in business to build your business. Each year, Emerald connects over 1.9 million customers across 142 events and 16 media properties. As true partners, we strive to apply creativity, innovation, and knowledge that meet our customers’ distinct requirements. Everything we do is grounded in data and insights, whether it’s designing the most innovative shows, keeping up-to-date with emerging trends, or knowing our markets intimately. We are thoroughly immersed in the industries we serve and are committed to supporting the communities they operate in. Consultative is in our nature. Listening is a core competency. We build connected communities, real-time knowledge sharing, and productive collaborations that endure. We leverage data and analytics to build coordinated, curated platforms that inspire, inform, and deliver breakthrough results.

White Plains, Ny

Greater New York City Area

Developed engaging/educational/sharable multimedia content, executed online audience engagement initiatives, contests and promotions across key social media channels (FB, IG, Twitter, YouTube, Vimeo, LinkedIn). Cultivated expanded industry expert influencer community with proven reach in Photo and Filmmaking prosumer + consumer markets. Managed day-to-day influencer relations and engagement strategy including blogs, social media content, event planning, field events, evangelizing brand to increase reach and engagement. Coordinated development of creative assets and brand messaging for digital promotions and product marketing campaigns. Managed webinar based educational program to train/educate/engage customers in line with database growth + retention strategy. Established + nurtured industry partner collaborations for cross-promotions and shared marketing initiatives. Tracked + reported on KPI, Social Media metrics + marketing spend ROI. Analyzed market intelligence and competitive industry information to seize increased marketshare opportunities.

New York City Metropolitan Area

Influencer Relations Manager - responsible for cultivating strategic partnerships within the Professional Photography Industry. Expanded influencer community to include new market segment to support new product launch. Implemented Influencer related sponsorships and events. Established key partnerships with consumer electronic manufacturers in the Photo space and collaborated on formulating cross marketing programs and opportunities. Developed web-site content to promote and support influencers and partners. Collaborated with partners on developing user stories and testimonials for PR and marketing collateral.

Dublin + London

Recruited for assignment in Dublin, Ireland with Xerox Europe to Manage and Coordinate Core Change-Management Team efforts (with PWC support) Plan, communicate and co-ordinate implementation of change in four key areas; Organization Design, HR, Training and Communications. Planning/delivery of SAP training for 400+ multi-lingual staff. Planned and facilitated company-wide all-day communication conferences for group of 700+ Planned and facilitated job mapping sessions with department heads to facilitate core re-organization design. Supported HR efforts to identify and hire multilingual SAP training specialists. Trained as SAP super-user for 'in-country' SAP implementation and business migration from 13 European countries into International Shared Services Center at European Corporate HQ in Dublin, Ireland. Responsible for internal communications related to all aspects of SAP implementation, training and related activities.

New York City

Office Manager for group of four agencies sharing new office space and collaborating on integrated marketing programs. Key coordinator in setting up new facility, procurement of office furniture and equipment, T1 phone system, IT network install, facility maintenance and vendor services. Hired/Managed admin staff, handled confidential executive communications. Marketing Lead for Olympic Sponsorship clients, Prospectus prep, pricing, project management.

New York City Metropolitan Area

Marketing Communications Assistant reporting to Mark Rothenberg (President). Marketing coordination/admin support for team of account managers specializing in Sports Marketing, including; developing proposals and presentations for International corporate sponsors of Summer and Winter Olympics, planning and executing field marketing events, all administrative support and team communications.

Business/Corporate Communications

Education record