Emily Boyer Email & Phone Number

San Francisco, California, Us

2023, led the creation of Data Cloud pattern guidelines/playbook for the Genie Everywhere Team, focusing on the Customer Data Platform and Data 360 UX. This initiative aimed to close the knowledge gap regarding the possibilities of the Data Cloud and provide domain knowledge to enhance user workflows. The Genie Everywhere Team introduced the world's first generative AI for CRM, Einstein GPT, which updates outputs every millisecond. Our work included implementing automated workflows that adapt instantly based on new data, achieving an unprecedented level of accuracy in analytics.2021 to 2022, I contributed to Salesforce's LAB, Slack Builder, and Experience Builder, supporting multiple B2B and B2C product areas. As part of the Salesforce Core Platform Products leadership team, I oversaw a global UX department, creating design patterns and paradigms. My role involved collaborating with cross-disciplinary teams to bring visions to life, continuously improving performance through forward-thinking leadership. I researched market trends, informed product decisions, and developed customer-focused visions, resulting in successful launches of new entities and features.Extensively collaborating with all Headed Experiences within the Experience Services product line, my focus included user experience in the Experience Builder and Lightning App Builder. I promoted the Salesforce Lightning Design System (SLDS) to optimize workflow and supported the development of blazing-fast digital experiences using the Lightning Web Components programming model.This multifaceted role involved supporting the Experience Builder team in creating rapid digital experiences, including websites, micro-sites, email templates, and portals. Throughout the process, I provided updates, showcased design work, and made modifications based on feedback from executives and other stakeholders, ensuring successful outcomes from conception to completion.

Washington, Dc, Us

I managed AARP digital assets from inception to successful product launches. With technical teams, I interpreted consumer information such as trends, vital to the development of industry-leading and stable products. Across the company site and digital properties, I enhanced the user experience having controlled visual strategy, wireframe development, style guides, and usability test plan, and supplementary factors all of which benefitted consumers while operating digital entities.• Acted as Lead Creation for AARP's Digital Design System for digital products, essential to gaining control of design at scale.• Integrated repeatable components and standards that expedited the pace of creation and innovation within product, design, and engineering teams.Partner with creative industry leaders, including Savanah College of Art & Design, Rhode Island School of Design, Google, and UX meetup groups on creating disruptive digital experiences for the 50+ and innovative brand ideation through presentations, design challenges, and academic course offerings

Washington, Dc, Us

I spearheaded efforts that transformed client ideas into functional and stable assets that met the needs of their respective businesses. For each project, I conceptualized visual elements that established a cohesive style and detailed decisions for the creative and integrated marketing teams. I also offered solutions that circumvented issues throughout all processes. I communicated updates with clients that contributed to elevated satisfaction and retention rates. I also led in-house creative resourcing and talent actions, which involved nurturing creatives' talents, ideas, and overall performance.• Built the global UX and Digital Design team for the start-up.• Managed life cycles for projects such as Dewalt's overhauled website, the creation of digital, print, and design marketing campaigns with Google, and the development of a 3-D modeled video with Adobe.

New York, Ny, Us

I integrated creative solutions that resulted in tangible materials being developed for high-profile projects. For all assets, I utilized elements such as interaction design, information architecture, and visual design to address user needs, achieving optimal user experience. Furthermore, I directed operations and the creative team, having modified efforts based on client feedback, critical to a vision being realized.• Projects were for Blue Cross Blue Shield, National Kidney Disease Education Program, Caring for Cambodia, BP, Dupont, and Agency for Healthcare Research and Quality.• Services included art direction, information architecture, branding, user interface design, web strategy, mobile design, and interactive advertising.

Washington, Dc, Us

Focused on interactive design and creative direction. Works with clients in the corporate, nonprofit, and technology sectors, among others, providing strategic creative counsel, interactive website and mobile design, site map and user interface development, and interactive advertisements. Works with clients including Plasan, Beam Global Spirits & Wine, the Kennedy Krieger Institute, The Washington Post, SHRM, Pratt & Whitney, the Virginia Lottery, Ullico, and AAMCO. Was a crucial member of the development team for the Washington City Guide iPhone app, launched during President Obama’s Inauguration, which won a Webby Award for best mobile app. Has vast experience providing interactive website and mobile design to Qorvis’ clients. She designed the Washington City Guide iPhone App and the Visit Mexico iPhone App.Has created online and interactive advertisements for SHRM, the Virginia Lottery, Ericsson, and Youth Aids’ “Kick me” campaign, to name a few, and designed websites for Ullico, the Archery Trade Association, The Washington Post’s onBeing site, Plasan, and ALS. In addition to strategic creative counsel and interactive design capabilities, also accomplished in site map and user interface development, interactive web design, mobile application design, the creation of interactive advertisements, and logo development and design.

Responsible for conceptualization and design of brochures, flyers, postcards and other printed materials. Create branding and identity guidelines for realtors including logo design and marketing themes. Manage website content, design web banners and magazine advertisements.

Website maintenance, website design, online advertising and banner creation.

Executive Education Women'S Leadership Program

Education record

Bachelor Of The Arts, Graphic Design, Fine Arts, Art History, Art Philosophy, Art Theory