Emily Baldwin Email & Phone Number

Arcata, CA, US

California, United States

Arcata, California

• Events are a marketing machine that can pull consumers into your brand and keep you top of mind—Responsible for building the Cypress Grove brand through strategic event programming, and execution of consumer-facing.
• Responsible for managing all areas of the brand’s national event marketing, spanning 4 programs and over 50 events annually
• Designed and launched company’s first experiential program reaching over 1,000 consumers across LA, Chicago, and Philadelphia
• Event portfolio Y1 reached 34,000 on-site consumers with 59% being new consumers to the brand
• Increased YOY program activity 23% while only increasing the budget 2%
• Secured and built our brand’s first large scale festival partnership with SF’s Outside Lands seeing over 200k attendees

Bayside, CA

• Team developed more than 85 funds bringing the Foundation to over $108 million in assets
• Identified donor engagement opportunities & resolved customer experience issues through journey mapping
• Created multi-year strategic action plan to support donor development & retention goals; included implementation of publicity campaign and a promotional toolkit for fundholders
• Initiated and facilitated transition from print to digital outreach materials
• Integrated strategic marketing by combining event demographics; engaging bequest donors with current priorities & exposing new donors to planned giving options
• Exceeded event attendance goal by 150% through audience research & positioning events that meet their needs

San Francisco, CA

• Led team in secured Sales Leads & managed tour logistics for high-volume, outdoor travel company
• Recognized for both performance & relationship management excellence by CEO

Remote: HQ-Miami, FL

• Guided live ESL courses using an interactive, virtual classroom platform to engage culturally diverse professionals around the world

Southeast Alaska

• All female crew of one the smallest & highest performing gilnetters in the fleet. Required around the clock mental focus & physical endurance to withstand exhaustion & ‘net’ consistently profitable seasons

Madrid, Spain

• Developed communications plan aimed to expand presence & maximize existing touchpoints
• Analyzed data statistics in order to effectively customize marketing strategy
• Learned several new software mediums to design branded marketing materials
• Increased visibility through media outreach to energize audience engagementvoleyplayamadrid.com

Madrid, Spain

• Recruited travelers to daily tours of Madrid’s nightlife & culture. Increased average attendance by marketing with smaller neighboring hostels with less resources for activities

Chico, CA

• Organized & led four installation projects from design phase to implementation
• Leveraged exposure by establishing collaborative partnerships for cross-marketing tactics
• Managed & improved member renewal system increasing membership by 35%

Latin American Studies, Spanish, International Relations

Activities and Societies: CAVE Volunteer Program- Hermanas y Hermanos Spring 2010 International Honor Society: PHI SIGMA LOTA Fall 2012.

Spanish, Spanish Language And Literature

International Programs; Study Abroad through California State University-Chico

Bachelor Of Arts, Latin American Studies

National Student Exchange through California State University-Chico