Emily Cassidy Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

• Effectively led a team of analysts, implemented Agile framework for strategically prioritizing workstreams according to business needs, and championed the professional development of both direct reports and peers• Conducted in depth analysis leveraging advance analytical tools such as GBQ to extract meaningful insights. Synthesized complex data sets to inform strategic decision-making, identify opportunities and drive operational efficiency• Implemented best practices for SOPs across analytical teams, enhancing communication efficiency, streamlining project management processes, strengthening stakeholder relationships, and ensuring operational continuity in a dynamic business environment• Developed more than two dozen CX (customer experience) KPIs in collaboration with data engineering, and constructed comprehensive reporting dashboards, enhancing visibility into organizational performance. Successfully identified and assessed critical areas of opportunity, driving $3.6M in savings

Bentonville, Arkansas, United States

•Owned multimillion-dollar P&L for Cookies and Sweet Goods with responsibilities including design and implementation of category strategy, assortment selection, go-to-market channel optimization, planogram design, pricing, forecasting, demand planning, supplier management, cost negotiation, promotion/display planning, product creation and inventory management• Developed strategy for growth across multiple formats for large, complex categories and subcategories by establishing a comprehensive understanding of the competitive landscape and identifying relevant trends to meet diverse customer needs.•Utilized vision and creativity to impact the customer experience within both store and eCommerce channels• Utilized a strategic blend of AI, data analysis, and business intelligence to negotiate and establish category budgets, ensuring an optimal budget allocation and flow aligned with KPIs

Bentonville, Arkansas, United States

• Owned end-to-end design, development, and maintenance of reporting and dashboards for a multibillion-dollar P&L, emphasizing accuracy and relevance. Implemented enhancements for improved data visualization and accessibility, utilizing SQL, Alteryx, Tableau, and Looker. Automated work streams to boost efficiencies and communicate KPI performance, ensuring precision and providing actionable insights for enhanced visibility and accountability among key stakeholders• Developed, prioritized and executed key business strategies through managing cross functional projects, developing merchandising programs and initiatives, providing insight to senior leadership on key issues and opportunities to drive the business and translating strategy into executable programs• Spearheaded A/B testing initiatives, designing and implementing tests to analyze customer behavior, optimize profit and sales, and enhance operational efficiencies, resulting in +267 bps in sales improvement• Proactively managed the forecasting and budget-setting process for key metrics within the Snacks division. Conducted vigilant monitoring and communicated potential risks and opportunities to leadership for strategic decision-making•Leveraged Nielsen and IRI data to mine customer insights to set category strategies and build long term supplier planning processes to influence key partnerships and increase the Snacks and Beverage department sales by $400M over a year

Bentonville, Arkansas, United States

•Championed the end-to-end development and management of reporting and dashboards for the multibillion-dollar Snacks and Beverages division. Applied astute analysis of business performance to discern successful strategies, predict outcomes, and generate invaluable insights for informed decision-making• Provided data-driven insights to influence the deployment of key initiatives and strategies, directly impacting business results• Led comprehensive promotion analysis for the entire Snacks team, optimizing spatial utilization, boosting sales, increasing profitability, streamlining inventory management, and enhancing market share during crucial seasons

Bentonville, Arkansas

Bryan/College Station, Texas Area

Bentonville, Arkansas

• Developed and implemented an efficiency-driven process that significantly improved shipping and store procedures, effectively reducing costs and yielding annual savings of $1.1M• Proactively monitored category and market trends, demonstrating an acute ability to anticipate and leverage growthopportunities in the ever-evolving industry landscape