Emily Johnston Email & Phone Number

Phoenixville, PA, US

• Managed the integration of ServiceTitan's MarketingPro for multiple fast-growing water treatment brands, ensuring on-time and within-budget delivery.
• Configured connections between MarketingPro and digital marketing tools, including Google Analytics, DNI number tracking, and Google AdWords, ensuring accurate data flow and tracking.
• Conducted performance tracking and analysis to verify accurate data capture post-configuration, adjusting setup through trial and error as needed.
• Provided detailed project management, communicating progress, delays, and support needs to stakeholders, while maintaining project scope and timelines.
• Contributed to digital marketing success reporting, analyzing key performance metrics and providing actionable insights.

• Scheduled and managed social media content for multiple clients using Sprout Social, ensuring consistent and timely online presence.
• Provided administrative support, reformatting and optimizing internal documents to enhance operational efficiency.
• Collaborated with the CEO to implement new systems aimed at improving workflows and streamlining processes.
• Ran monthly reporting and analytics, delivering key performance insights and actionable data at the beginning of each month.

United States

• Managed & optimized Google Ad/Ad Grants accounts with a $10,000 monthly budget, implementing KPIs such as audience retargeting, tracking setup, PPC strategy, & keyword research to enhance ad performance.
• Partnered with nonprofit clients to create & execute ad campaigns within Ad Grant guidelines.
• Analyzed data from Google Ad Grant accounts, pinpointing trends; delivered actionable insights and recommendations to clients, resulting in a 20% increase in click-through rate and a 15% decrease in cost per acquisition.
• Moderated two support forums for Ad Grants & Nonprofit communities, ensuring timely responses to questions & necessary revisions to informational articles.

Douglassville, PA

• Streamlined internal databases, managing new school entries and optimizing reservations. Created marketing schedules for 3 brands, ensuring optimal representation and visibility.
• Developed and executed marketing schedules, enhancing brand visibility across national and localized markets, and increasing reservations an average of 5% each season. Launched targeted paid media campaigns on Facebook.
• Evaluated email analytics and crafted engaging campaigns using Emma Email Marketing, guaranteeing that marketing efforts reached the right audience. Crafted impactful Facebook ads for effective outreach.
• Designed print media and direct mail flyers to extend the reach of the marketing plan.
• Created best practice guides for planning and shipping tasks related to over 30 annual events. Updated and maintained databases, optimizing efficiency and organization across marketing and event planning tasks.

Phoenixville, Pennsylvania

• Acted as the primary office contact for homeowners, insurance agents, adjusters, and TPAs, addressing questions, acquiring new jobs, and overseeing existing work. Coordinated with 2-4 production managers and 6-10.
• Composed estimates for various jobs using Xactimate & Symbility software, covering water mitigation, fire restoration, and mold remediation.
• Managed the billing process for estimates, ensuring accurate invoicing to insurance companies and Third-Party Administrators.
• Monitored an average of 5-30 job statuses within a customized CRM platform, enhancing operational efficiency.
• Managed employee training for new admin and technician hires, providing on-going guidance, feedback, and how-to guides.

• Engaging in online promotion of artists and distributing promotional materials at concerts and special events across the greater Boston area.
• Contributing to special promotions and marketing campaigns within the local market, supporting broader brand initiatives.

New York, NY

• Redesigned & revitalized 3 major social media platforms (Facebook, Instagram, & Twitter), executing promotional campaigns.
• Managing promotional materials (flyers & posters) to ensure consistent brand representation.
• Kept event pages on TicketWeb & the venue's blog up to date with relevant event information.
• Offered seamless customer service operations by optimizing ticket sales processes, resolving inquiries promptly, and streamlining will-call management for live shows, resulting in a 25% increase in customer.

New York, NY

• Collaborated with blogs to organize artist giveaways and promotions.
• Arranged interviews between bloggers and artists, facilitating meaningful connections and promotional opportunities.
• Designed engaging Facebook cover photos and banners weekly using Photoshop.

New York, NY

• Conducted thorough research on entertainment companies & existing media to identify suitable opportunities for clients.
• Managed the distribution of weekly press releases, ensuring timely & effective communication with media outlets.

Bachelor'S Degree, Music Industry With Minor In Ethnomusicology

High School Diploma