Emily Payne Email & Phone Number

Stroud, England, United Kingdom

Clients: Cabinet Office, UCL, British Airways, Sandals, Cancer Research, British Council, Weaver Green, Nordic Outdoor, Lost Isle ProjectTranslating data into digestible web content, brochure copy and print articlesRebuilding written documents to create content catering to varied user needsWorking directly with editors and digital content agencies (Zone Digital, John Brown Media, Cedar) to shape simple, effective writingExamples: Content design and 2i for statistical releases for gov.uk; Involvement in rewriting education section of British Council website; working with web designers to create an interactive map of Caribbean holiday resorts for Sandals; editing case histories for a Cancer Research press campaign.Editorial Publications: The Guardian, Daily Telegraph, Daily Mail, Sunday Times, Daily Express, Travel Weekly, Yahoo! BBC, Cruise Critic and Closer.Writing research based round-up features and destination piecesAdapting tone of written pieces to suit both broadsheet and tabloid publicationsAdhering to rigid style guides to ensure reader engagementIn-house roles:Acting deputy editor and acting entertainment editor, British Airways High LifeWorking within a multidisciplinary team comprising an editor, art director, sub-editors and advertising executives to finalise copy for top-ranking inflight magazineInstrumental in relaunch and transformation of the magazine, remodelling trend for longer travelogues to bite-sized, eye-catching contentSenior travel writer, Mail OnlineWorking with SEO and analytics to create content to grow a national newspaper’s online travel section and maintain traffic at over 15 million global visitors a monthBuilding web content using key words, SEO optimisation and tagsCreating effective kickers, headlines, teasers and body copy to deadline

Stroud, England, United Kingdom

Responsibility for editorial content of regional bimonthly print magazine, Circus JournalTheme curation, brand alignment and ideas conception and developmentCommissioning, interview booking, copy editing, photoshoot management, news and feature writing Content creation to appeal to diverse advertisers, from community projects to high-end brandsLaunch editor for Bristol edition, promotion of the whole south-west region as a connected creative hubSupporting and celebrating independent local shops, food producers, artists and businessesGrowing Bath-only magazine to lifestyle brand with over 400 opt-in stockists and 10.3K Instagram followers

Attending premieres, parties and openings to source stories for the daily Goss columnBooking and interviewing celebritiesWriting pithy stories to deadlineEditing the double page spread

Responsible for editing the lifestyle section Building programme specific micrositesUpdating the homepage

Features writer for Sun WomanProducing copy for the paper and online to deadlineSex and relationship writer for The London PaperRegular 'love' features for the former freesheetEditor of The Sun Diet websiteSole responsibility for the running of this commercial micrositeProducing copy for features, competitions and cross-media referencesInitiator of the Sun Kitchen video channel, producing and presenting cookery videos

Ba, Journalism, Film And Broadcasting

National Diploma, Art & Design

Post Grad, Journalism