Emily Crighton Email & Phone Number

Bath, United Kingdom

Working across a range of roles (interim/ project based/ consultancy) for various clients from both corporate and local SME businesses. Example specific deliverables and projects include:- Internal change management project to embed Global business processes into recently acquired local business unit: Led the process adaption development – requiring multiple stakeholders to be managed and aligned throughout the process – delivered the sell in of the proposal to senior management… Show more Working across a range of roles (interim/ project based/ consultancy) for various clients from both corporate and local SME businesses. Example specific deliverables and projects include:- Internal change management project to embed Global business processes into recently acquired local business unit: Led the process adaption development – requiring multiple stakeholders to be managed and aligned throughout the process – delivered the sell in of the proposal to senior management, followed by subsequent engagement meetings with all affected staff to embed changes within the organisation. Responsible for facilitating the new monthly cycle meetings for 8 months thereafter.- Extensive range optimisation recommendation for portfolio of >150 products spanning multiple sub-categories across different merchandising channels: Led the performance review of an underperforming brand across multiple retailers within critical growing market segment. Challenged with optimizing the range through rationalisation of individual products and identification of those with greatest potential. Recommendation resulted in simplifying range by 20% whilst identifying a £4-5M incremental opportunity (representing +10% value sales growth if realised).- Campaign development based on Global product upgrade for local market activation: Development of all Healthcare Professional (HCP) facing materials based on new creative idea, which really challenged the status-quo within the category. Responsible for the full deployment plan and sell in to U.K. sales team, involving meetings across multiple sites and Head Office engagement plan.- Business communication strategy development for local SME: Developed strategic marketing recommendation for this new business (2.5 years in) comprising extensive review of activity to date, communication strategy, message house development and alignment with materials and collateral and media schedule development for the client. Show less

Senior Consultant working with FMCG global brands. The role includes delivering strategic insight-based recommendations, facilitating local market activation workshops and training local market teams.

- Project Management resource for key clients: Lead projects and manage client relationships with several Global Pharmaceutical clients- Lead the digital strategy for the business, social media planning and implementation across all platforms. - Facilitate weekly virtual team meetings, managing a network of ten location-free Associates

Trowbridge & London, United Kingdom

Responsible for managing the annual conference for all UK employees within the Early Life Nutrition division of Danone. Overall responsibility for all elements of the conference experience - from logistics and travel, to content, comms and post-event plan. Managed full project team, including multiple agencies, to deliver a seamless experience for >175 delegates.

Trowbridge, United Kingdom

Responsible for the strategic development of the ‘Consumer Specials’ business through instigating the first ever consumer facing activity for the portfolio. This included a 5 year innovation road map for the total portfolio (across two brands) and consumer insight and market research strategy to optimise the comms plan. Led cross-functional engagement behind the plan and alignment with UK senior leadership team to deliver the first consumer facing integrated marketing plan for the… Show more Responsible for the strategic development of the ‘Consumer Specials’ business through instigating the first ever consumer facing activity for the portfolio. This included a 5 year innovation road map for the total portfolio (across two brands) and consumer insight and market research strategy to optimise the comms plan. Led cross-functional engagement behind the plan and alignment with UK senior leadership team to deliver the first consumer facing integrated marketing plan for the portfolio across all key touchpoints (digital/ CRM + eCRM/ PR/ POS and social media), resulting in double digit value and volume growth. Show less

Trowbridge, United Kingdom

Responsible for the total Aptamil brand portfolio Healthcare Professional (HCP) marketing activity and Specialised Nutrition category. Delivered >20% year on year value sales growth and increased market share of the #2 brand within the specialist allergy category and responsible for developing complete HCP marketing plan for NPD launch, influencing Global materials to be shared with other local markets.

Trowbridge, United Kingdom

- Extensive project management responsibilities spanning NPD and change management - Execution of consumer facing and HCP marketing plans across multiple touchpoints- Significant day-to-day agency management responsibilities (media, digital, CRM, PR, planning, creative)

Weybridge, Surrey

- Identified as top talent to bring strong healthcare experience to deliver a step change to the Consumer Healthcare business after previous year declines - Led the delivery of marketing plans for three brands across three different categories

Berkshire, Uk

- Led the Gut Health category to record high results (sales + share gain); developed and delivered NPD launch with multi-touchpoint marketing campaign, resulting in a finalist position (top 3 brands globally) for internal Brand Building - Invaluable sales experience managing a customer base of >1,000 healthcare professionals for three brands