Emily Crighton Email & Phone Number

Bath, United Kingdom

Working across a range of roles (interim/ project based/ consultancy) for various clients from both corporate and local SME businesses. Example specific deliverables and projects include:- Internal change management project to embed Global business processes into recently acquired local business unit: Led the process adaption development – requiring.

Senior Consultant working with FMCG global brands. The role includes delivering strategic insight-based recommendations, facilitating local market activation workshops and training local market teams.

- Project Management resource for key clients: Lead projects and manage client relationships with several Global Pharmaceutical clients- Lead the digital strategy for the business, social media planning and implementation across all platforms. - Facilitate weekly virtual team meetings, managing a network of ten location-free Associates

Trowbridge & London, United Kingdom

Responsible for managing the annual conference for all UK employees within the Early Life Nutrition division of Danone. Overall responsibility for all elements of the conference experience - from logistics and travel, to content, comms and post-event plan. Managed full project team, including multiple agencies, to deliver a seamless experience for >175.

Trowbridge, United Kingdom

Responsible for the strategic development of the ‘Consumer Specials’ business through instigating the first ever consumer facing activity for the portfolio. This included a 5 year innovation road map for the total portfolio (across two brands) and consumer insight and market research strategy to optimise the comms plan. Led cross-functional engagement.

Trowbridge, United Kingdom

Responsible for the total Aptamil brand portfolio Healthcare Professional (HCP) marketing activity and Specialised Nutrition category. Delivered >20% year on year value sales growth and increased market share of the #2 brand within the specialist allergy category and responsible for developing complete HCP marketing plan for NPD launch, influencing Global.

Trowbridge, United Kingdom

- Extensive project management responsibilities spanning NPD and change management - Execution of consumer facing and HCP marketing plans across multiple touchpoints- Significant day-to-day agency management responsibilities (media, digital, CRM, PR, planning, creative)

Weybridge, Surrey

- Identified as top talent to bring strong healthcare experience to deliver a step change to the Consumer Healthcare business after previous year declines - Led the delivery of marketing plans for three brands across three different categories

Berkshire, UK

- Led the Gut Health category to record high results (sales + share gain); developed and delivered NPD launch with multi-touchpoint marketing campaign, resulting in a finalist position (top 3 brands globally) for internal Brand Building - Invaluable sales experience managing a customer base of >1,000 healthcare professionals for three brands