Emily Blake Email and Phone Number

● Oversee communications and marketing – emails, publications, signage, digital screens, and strategy● Chaired committee to market the launch of Handshake as JMU’s new career management platform, resulting in 8,766 activations in the first year alone, six percent more than our peer institutions● Restarted the Student Affairs Communications Committee, leading to collaboration among twelve JMU offices on promotional products, email marketing, student hiring, branding, and other aspects of our work● Converted website to mobile responsive design in Cascade; revamped navigation and organizational structure based on Google Analytics data to improve user experience● Introduced a Web Style Guide for the department, and applied best practices to 189 pages of the website● Coach liaisons and other staff on outreach strategies; provide templates for their promotion to departments● Write content for newsletters and other publications to students, parents, faculty, and other constituents● Assist with annual report by providing website and social media analytics to demonstrate achievement of specific departmental goals● Foster partnerships with Residence Life, Student Activities, Alumni Relations, and Parent Relations● Meet with University Marketing representatives to collaborate on social media and branding strategy● Manage strategic marketing plan and communications budget for the department● Supervise 4-7 media students in graphic design, photography, writing, social media, and web management

● Directed marketing and publicity, including design of promotional materials and online advising guides● Coordinated academic advising, course offerings, and student progress● Converted website from Web Manager 2 to Cascade● Managed website and social media ● Created online guides for students to clarify admission, registration, and graduation processes● Designed posters and brochures for promotion

● Directed marketing and recruitment for internship and urban studies program in Washington, D.C.● Organized and facilitated on-campus activities, including special events, orientations, interviews, class presentations, and meetings with applicants, faculty and administrators● Converted website to a content management system and revamped site to improve user experience● Revamped website to improve usability and visual appeal, and converted to a new content management system● Designed a one-page flier to replace all other promotional materials● Directed recruitment and publicity for semester-long internship and urban studies program in Washington, D.C.● Organized and led on-campus activities, including special events, orientations, and interviews● Maintained contact with over 300 interested students; tracked and screened applicants

• Hosted volunteers from church and school groups who are visiting Washington, D.C. for weeklong service trips• Led orientations, reflections, and dinners for the homeless• Worked with college, high school, and middle school students from a variety of backgrounds• Interacted with homeless dinner guests and helped students to bridge connections with them

• Coordinated logistics for volunteer groups who came to DC to serve the homeless• Directed groups in cooking/serving of dinners for the homeless• Led reflections with middle school-college aged students• Managed interns

• Taught advanced English to adult English language learners• Created lesson plans• Led field trips and special events

Provided in-person English/Spanish interpreting services for patients and medical service providers