Key Clients: Nike, NBA, DSW, REI, Foot Locker, Adobe, Microsoft, Katerra, CommonSpirit HealthFocus: Design-led and human-centered experience innovation, retail innovation, omnichannel CX, subscription models, sustainability and social impact, loyalty/membership.

PK is the experience engineering firm, working with customer-obsessed companies to design pioneering experiences.Focus: Business Innovation + Customer Experience Strategy

Worked with Brand Strategy team to complete an internal/external assessment of a proposed website/brand redesign. Identified key considerations and perspectives; performed competitor/comparable audits + put forth actionable recommendations for new brand look and feel as well as improved features and functionality across web and mweb experiences. zulily launched their new look February 2019._________________Founded in 2009 and launched in early 2010, zulily (lower case z) is one of the largest e-commerce businesses in the U.S. and is obsessed with bringing customers special finds every day—all at incredible prices.

Presented cost analysis for implementation of sewable textile technology, Evrnu, to potential supply chain partners. Generated financial models and market analysis for CEO’s presentations to international manufacturing partners.___________________________Evrnu is a revolutionary, new technology and business model that recycles cotton garment waste to create premium, renewable textiles.

Oversaw launch of DV Kids brand including phased GTM strategy for branded and private label collections. Led decision-making on creative direction, design, merchandising, product development for all branded and private label accounts.

Managed product development and creative strategy for Dolce Vita's major US & European private label partners including Target, Banana Republic, Urban Outfitters, Anthropologie, Nordstrom.

Young Mens // Boys categories

Sportswear // Snow categories