Marketing Lead for Brand Studio’s Moments in Search campaigns and Google’s values-based stories. Experience:• Marketing Lead on Google’s 2019 and 2020 Year in Search campaigns, resulting in a combined 470M+ views, record-breaking 88% net-positive sentiment on social media, appearances on top-tier broadcast, a 50-page print magazine, and a 2020 Webby award for best branded editorial experience• Launched two rapid-response Covid-19 campaigns thanking front-line workers and educating users on Google’s relief efforts• Contributed to Google’s racial equity and D&I work by helping to launch the Most Searched campaign for Black History Month 2020, the Black Trans Lives Matter film, and the marketing comms for a grant to Marsha P. Johnson institute• Developed Brand Studio’s global adaptation strategy and process, working closely with 40+ markets around the world to localize the Year in Search campaign’s film, editorial, and social experiences • Prioritize campaign budgets as large as $20M across content production, digital media, broadcast, partnerships, and agencies• Partner closely with Creative, PR, Policy, D&I, .Org, Accessibility, and Legal teams to ensure each campaign’s content, comms and promotional strategy adhere to Google’s brand guidelines

I spent my time at Gap on the global digital marketing team. As a brand manager, I owned messaging and content creation for Gap.com and email. My experience there included:• Creating briefs for all digital assets, ensuring the message hierarchy, customer need and product information were clearly defined• Aiding in site optimization strategies - i.e. developing content and audience segmentation strategies for Gap's first personalized homepage experience• Managing and mentoring two direct reports

• Create and direct the execution of global online messages for Gap’s Adult and Kid divisions• Manage GAP’s first user-generated content program to convert customer’s real-time social media posts into inspirational assets and revenue drivers for the site• Assist in the planning, implementation, and analysis of multiple third party partnerships - i.e. GQ (2016) , Pendleton (2016), Disney (2016), and Ellen DeGeneres (2015)• Analyze engagement, conversion, and revenue data across digital channels to review, hindsight, and implement best practices

Acquired by eBay in July 2015• Managed the brand’s public relations agency and assisted in the acquisition of 50+ press hits in less than six months.• Led blogger and influencer outreach programs resulting in media hits, specialized featured stores, and celebrity partnerships.• Managed Twitter content to organically increase engagement by 65% in less than six months.• Built and manage the brand’s first affiliate marketing program.• Produced the brand’s first brick-and-mortar pop-up shop by implementing the necessary logistics, marketing outreach, brand partnerships and data collection methods.

• Secured coverage in print, online and broadcast media on both a local and national level • Wrote, edited and recapped monthly press releases on behalf of Sport Chalet• Assisted in coordinating media presence and coverage at four Affligem brand events over a two month period in San Diego, San Francisco, Washington D.C. and New York City• Developed pitch angles within various verticals for up to eight clients at a time• Provided insight in bi-weekly team meetings and monthly new business pitches• Built media contact databases and lists for all clients and verticals.

• Utilized Cision to create media contact lists.• Facilitated media press clips for BBPR client’s brand awareness.• Created bi-monthly event calendars to ensure deadline awareness and maximize media opportunities.• Drafted and submitted weekly event calendar updates to publications such as Los Angeles Magazine and Los Angeles Confidential.