Emily Sutton Email & Phone Number

Mountain View, CA, US

Mountain View, CA, US

• Marketing Lead for Brand Studio’s Moments in Search campaigns and Google’s values-based stories. Experience:
• Marketing Lead on Google’s 2019 and 2020 Year in Search campaigns, resulting in a combined 470M+ views, record-breaking 88% net-positive sentiment on social media, appearances on top-tier broadcast, a 50-page print.
• Launched two rapid-response Covid-19 campaigns thanking front-line workers and educating users on Google’s relief efforts
• Contributed to Google’s racial equity and D&I work by helping to launch the Most Searched campaign for Black History Month 2020, the Black Trans Lives Matter film, and the marketing comms for a grant to Marsha P..
• Developed Brand Studio’s global adaptation strategy and process, working closely with 40+ markets around the world to localize the Year in Search campaign’s film, editorial, and social experiences
• Prioritize campaign budgets as large as $20M across content production, digital media, broadcast, partnerships, and agencies

San Francisco, California, US

• I spent my time at Gap on the global digital marketing team. As a brand manager, I owned messaging and content creation for Gap.com and email. My experience there included:
• Creating briefs for all digital assets, ensuring the message hierarchy, customer need and product information were clearly defined
• Aiding in site optimization strategies - i.e. developing content and audience segmentation strategies for Gap's first personalized homepage experience
• Managing and mentoring two direct reports

San Francisco, California, US

• Create and direct the execution of global online messages for Gap’s Adult and Kid divisions
• Manage GAP’s first user-generated content program to convert customer’s real-time social media posts into inspirational assets and revenue drivers for the site
• Assist in the planning, implementation, and analysis of multiple third party partnerships - i.e. GQ (2016), Pendleton (2016), Disney (2016), and Ellen DeGeneres (2015)
• Analyze engagement, conversion, and revenue data across digital channels to review, hindsight, and implement best practices

• Acquired by eBay in July 2015
• Managed the brand’s public relations agency and assisted in the acquisition of 50+ press hits in less than six months.
• Led blogger and influencer outreach programs resulting in media hits, specialized featured stores, and celebrity partnerships.
• Managed Twitter content to organically increase engagement by 65% in less than six months.
• Built and manage the brand’s first affiliate marketing program.
• Produced the brand’s first brick-and-mortar pop-up shop by implementing the necessary logistics, marketing outreach, brand partnerships and data collection methods.

San Diego, CA, US

• Secured coverage in print, online and broadcast media on both a local and national level
• Wrote, edited and recapped monthly press releases on behalf of Sport Chalet
• Assisted in coordinating media presence and coverage at four Affligem brand events over a two month period in San Diego, San Francisco, Washington D.C. and New York City
• Developed pitch angles within various verticals for up to eight clients at a time
• Provided insight in bi-weekly team meetings and monthly new business pitches
• Built media contact databases and lists for all clients and verticals.

Los Angeles, CA, US

• Utilized Cision to create media contact lists.
• Facilitated media press clips for BBPR client’s brand awareness.
• Created bi-monthly event calendars to ensure deadline awareness and maximize media opportunities.
• Drafted and submitted weekly event calendar updates to publications such as Los Angeles Magazine and Los Angeles Confidential.

Bachelor Of Arts (Ba), Public Relations

Spanish Language And Literature