Emily Mccarthy Email & Phone Number

Greater Boston Area

Farthest North Council, Fairbanks, Alaska

• Integral member in developing and executing a strategic communication plans for girl and adult recruitment and product and retail sales.
• Planned and coordinated advertising campaigns and sales promotions and prepared merchandise displays and advertising copy.
• Inventoried items to be reordered or replenished according to customer trends and demand.
• Scheduled space and equipment for special programs and prepared list of participants.
• Entered all new and re-registering girl and adult member information into corporate database.
• Prepared bank deposits by compiling data from cashiers, verifying and balancing receipts, and sending cash, checks and other forms of payments to banks.

USA Remote

• Contracted for the development and marketing of new gaming app for iOS devices.
• Conducted user-testing trials to gather and provide feedback to designers and other colleagues regarding game design features.
• Researched data on competitors to analyze their prices, sales and method of marketing and distribution.
• Created copywriting content for website, social media pages, and advertising campaigns.
• Connected with influential media outlets and journalists to place stories about the launch of the app to the market.
• Measured the effectiveness of marketing, advertising, and communication programs and strategies using analytics.

Portland, Maine Area

• Actively managed and promoted mobile media campaigns for one of America’s most well-known sweepstakes brands, Publishers Clearing House.
• Highly effective at coordinating and launching branded media campaigns for mobile web and mobile applications using CPA, CPI, CPC and CPM pricing models.
• Optimized media buying effectiveness and campaign monetization using analytical data obtained from publishing sites, carriers, device groups, handsets, and creative banners.
• Nurtured and accelerated partner relationships with over 30 ad networks and affiliates
• Compiled and analyzed customer data to create, develop, and execute highly optimized and targeted mobile media campaigns for lead generation and user acquisition, including national sweepstakes campaigns such as Win a.
• Led first major mobile email company initiative by designing and migrating desktop emails to respond to mobile screen sizes and formats.

Scarborough, Maine

• Introduced effort to track marketing effectiveness with analytics to measure the department’s ROI; specifically concentrating on web presence, email campaigns, and social media.
• Used exceptional copywriting and editing skills to support the transfer of out-sourced marketing projects such as promotional emails, blog postings, and website landing pages in-house to dramatically cut costs.
• Published B2B content material including lead generation nurturing letters and prospect communications to increase volume and retention in the company sales funnel.
• Closely collaborated with each member of the sales team to advance potential clients through the lead nurturing processes by customizing marketing content.
• Created, led, and implemented first corporate referral program where clients providing referrals that resulted in sales could direct $200 to a local charity of their choice, encouraging word-of-mouth promotion in a.

Portland, Maine Area

• Integral member of retail event marketing teams for Verizon and Wal-Mart
• Assumed role and duties of project manager during corporate transition for Verizon FiOS MDU Channel ($1M anticipated gross revenue for 2011)
• Managed daily operations of programs including staff maintenance and communication, shipping and inventory, budget, data analysis, and reporting
• Responsible for monthly and quarterly financial reporting, invoicing, staff commissions, and expense report approvals
• Served as primary point of contact for staff for operational program troubleshooting at 20 retail locations and 18 mobile managers
• Collaborated with internal finance, human resource, and staffing departments to establish and execute strategies to improve account retention and program revenue

Portland, Maine Area

• Drafted and delivered experiential concepts and creative program proposals for major clients with budgets ranging $50k to $1m
• Demonstrated leadership skills with organizing, conducting, and participating in brainstorm sessions/program ideation
• Conducted external research for program ideation and proposals
• Wrote corporate reference articles based on current industry events and insights
• Created case studies for completed programs

B.S., Marketing

Activities and Societies: Dean's List, Pi Beta Phi

Education record