Emily Shepard Email & Phone Number

Louisville, KY, US

• Lead the development and implementation of the annual content, creative and merchandise licensing strategy for Churchill Downs and the Kentucky Derby, driving continued growth, reach, and revenue while maintaining.
• Manage and mentor a dynamic content and creative team, consisting of in-house graphic design, e-mail, website, social media and licensing, fostering their professional growth and ensuring high-quality deliverables.
• Provide strategic oversight and creative direction for the ongoing evolution of the Churchill Downs and Kentucky Derby brand.
• Collaborate closely with agency partner, licensees, and internal stakeholders, offering valuable insights and expertise to shape strategy, development, and creative execution.
• Key projects: - Collaborated with notable brands and businesses for the 150th Kentucky Derby to create officially licensed products and merchandise direct to consumers, including Beaufort Bonnet Company, Goodr.

Louisville, Kentucky, United States

• Manage, develop, and coach the in-house graphic design team
• Social media graphics before and during the live Kentucky Derby Week events
• Design and art direction of the Kentucky Derby programs distributed to 100,000+ customers annually
• Art direction, project management, review, and approval of design requests from all Churchill Downs and Kentucky Derby departments including digital, signage, sales materials, and tickets
• Oversight and creative direction for the continued evolution of the Churchill Downs and Kentucky Derby brand, with a brand refresh launching in 2021
• Consult with agency and internal partners on advertising campaign strategy, development, and creative

Louisville, Kentucky, United States

• Graphic designer for The Hive, Humana’s in-house agency supporting internal Humana lines of business and departments
• Implemented the new Humana brand identity across projects, including print, digital, social, and e-mail

Louisville, Kentucky, United States

• Developed and evolved the in-house graphic designer role for Churchill Downs Racetrack
• Created and maintained the Churchill Downs and Kentucky Derby brand style guide
• Designed and produced all materials for the Kentucky Derby, including tickets and ticket jackets, event race programs,and invitations to Derby events
• Provided creative direction and project management of external agency design for Derby logos, race meet programs, and facility mapping
• Managed a direct report graphic design Intern
• Oversaw on-site photo shoots of event spaces

Louisville, Kentucky, United States

• Branding design for clients in the health care industry with clients Kentucky One Health and University of Louisville Physicians
• Oversight of print and project coordination and management

Louisville, Kentucky, United States

Freelance in-agency designer for clients such as Little Brownie Bakers and Yum! Brands

Louisville, Kentucky, United States

In-house designer of collateral and materials for all divisions and service lines