Emily Giltner Email & Phone Number

Silicon Valley And Denver, CO

Iterate augments Innovation Teams and R&D Labs. Iterate.ai is an Innovation Workflow Platform and we do three things involving both software and services:1. monitors and prioritizes dozens of emerging trends (SIGNALS);2. ranks 400,000+ startups and technologies within those trends (CURATE);3. uses a Microservice to ease prototyping and speed up.

Responsible for the end-to-end site experience with a focus on A/B testing, UX improvements, campaign and content strategy and mobile optimization. Effectively drive collaboration across functional teams focusing on delivery and continuous process improvement.

• Drove product recommendation strategy and initiatives including visual search and product bundling
• Created and developed new landing page experience for PLA traffic reducing bounce rate 20%
• Implemented and led site taxonomy improvements to list page and global navigation leading to improved discoverability and engagement of key categories

• Responsible for developing, planning and implementing campaign concepts and strategies for site, social and email. Effectively worked with the category managers to ensure key merchant initiatives were supported through.
• Tracked performance of site assets and analyzed web metrics to optimize creative content and campaigns
• Delivered improvements on key site metrics including click through rates and conversion
• Led product and lifestyle photo shoots to include product selection, models, location and art direction
• Performed regular competitive benchmarking and documented best practices
• Partnered with merchandising and marketing teams to understand and execute seasonal product launches

Greater Denver Area

Deliver CVR budget by improving cross functional planning process with merchandising and marketingLeverage site analytics (CVR, page views, click thru, etc) to optimize site creative content and campaigns.Develop and support key stories and campaigns across the siteCoordinate efforts of all contributing merchants to effectively meet deadlines, manage sales.

Greater Denver Area

Manage all functions of Inventory and Drop ship brands including: assortment planning, OTB, PO management, 12 month sales plans, stock and sales maintenance, markdown strategy, sales tracking, RTV, re-buys, while maintaining great vendor relationships.

Denver

Responsible for planning and implementing creative concepts and strategies for onsite and email campaigns.Coordinate efforts of all contributing merchants to effectively meet deadlines, manage sales projections and in stock positioning on featured goods, and maintain strategic marketing goals.

Developed concept, launched and managed new “Emerging Designer” category by cultivating 75+ brand relationships.Assumed all start-up responsibilities including: brand acquisition, establishing vendor matrix, drop ship set up, brand/SKU forecasting, creative marketing, SEO, and strategic launch efforts.Identified industry wide and category trends to engage.

Greater Denver Area

Developed and launched small Handbag line including product designand development, cost and sales strategy, and marketing.