Emily Vernon⛵️ Email & Phone Number

United States

Remote

Bringing strategic clarity, inspiration and human-centricity to companies building brand experiences. 1. Help establish experiential brands by managing and mapping customer experiences across multiple touchpoints and platforms2. Improve UX/UI and design systems to create brand consistency and integrate within a cross-platform, on-to-offline experiences3. Work with B2B + B2C brands, from start-ups to global corporates in hospitality, health & wellbeing, beauty and retail

Amsterdam Area

As the leader in consumer hygiene brands, Reckitt created its global B2B division. My role includes leading the end-to-end experience for B2B hygiene solutions, while establishing the business unit. 1. Work cross-functionally, from marketing to regulatory, to address needs of customer, user and patron 2. Address the end-to-end journey through a variety of projects, from leading UX/UI to range architecture 3. Collaborate with internal and external partners to design, validate and launch projects4. Manage design budgets, project prioritisation, external agencies and a complex stakeholder5. Establish brand and portfolio architecture across multiple hygiene and health categories

Volunteer

Led a global 15+ team to write one of the first publications about how to integrate principles of DEI into customer experience.

Amsterdam Area, Netherlands

UXUS is a global design agency that harnesses the power of retail, hospitality and experience to transform the world’s top brands.1. Developed customer experience strategies, touchpoints and roadmaps that connected brands better with their customers or users2. Created multi-faceted customer experiences by collaborating with IPG agencies in branding, marketing and digital experience3. Developed hospitality expertise within UXUS by working with a variety of global brands4. Overhauled our company portfolio, case studies and RFP material to increase new business and effectively communicate our USPs5. Built relationships with key global accounts, which resulted in long-term project engagement6. Trained team members in public speaking with a focus on style development, body language and impromptu Q&A

Amsterdam, North Holland Province, Netherlands

Transitioned from design to strategy within this first strategist role. My knowledge of creative processes and methodologies enabled me to effectively communicate between designers, clients and key stakeholders.

Hilversum, Netherlands

The Nike Trend Council is a cross-functional team that shares, discusses and analyses new trends and customer development.1. Became the first Converse employee to serve as a Nike Trend Council member, increasing Converse design visibility within Nike2. Created content for online platform, including exclusive interviews with up-and-coming designers, customers and industry influencers3. Increased European customer awareness by reporting from key European cities such as London, Paris, Copenhagen and Milan4. Visited key trade shows, fashion weeks and exhibitions in Europe including Lineapelle, Bread & Butter, Amsterdam Fashion Week, Kingpins, GDS and Texprint

Hilversum, Netherlands

The European Product Creation Team was established to address regional clients and increase European expertise within Converse.1. Transformed Converse perspective from a North American-centric to global one by managing a global insights team with members worldwide2. Strengthened relevancy and creativity within product inline collections by forecasting and presenting design and customer trends3. Increased product sell-in and sell-thru by tailoring collections to specific account needs and customer preferences, while leveraging relevant trends4. Developed relationships with buyers from Office UK, Offspring, size?, JD Sports and Schuh, increasing product collection opportunities5. Strengthened internal communications by working with merchandising, sales and marketing to align customer needs and preferences

Hilversum, Netherlands

Relocated to the Netherlands from Converse HQ to set up the first European Product Creation Team, while still at the start of my career.1. Better established our new product team by training incoming designers and participating in cross-functional committees2. Fostered trust and collaboration between our regional team and HQ by organising monthly calls with global design directors3. Built relationships with buyers from Footlocker Europe, enabling Converse to expand its brand storytelling and presence4. Expanded European insight for Converse by reporting on relevant markets, visiting key retailers and interviewing target customers

Greater Boston Area

Created collections for US accounts including Macys, Nordstroms, Footlocker US and Journeys, as well as developed material and graphic expertise

Greater Boston Area

Worked with the SMU team on domestic accounts, as well as developed a conceptual footwear and clothing line for Converse.

Amsterdam Area, Netherlands

Interviewed up-and-coming musicians such as Shura, Tei Shi and The Garden, building a fresh and distinct angle for GLAMCULT's discerning readership. Wrote album reviews across multiple genres, as well as conduct in-depth research into current music and artists

Amsterdam

TREFF showcased fashion, art and culture through collaborative projects. We orchestrate partnerships between creative minds while documenting the outcome, its process and inspiration. I established the magazine's content direction, as well wrote exclusive articles and interviews. Creating social media content and managing social media accounts also resulted in a greater reach and interest.

Worked with design teams to develop a variety of products for Target and select hotels. Responsible for concept sketching, AutoCAD linework, 3D modeling and rendering. Evaluated product samples from vendors and identified design issues, concentrating on function and aesthetics.

Bfa, Industrial Design

Activities and Societies: Industrial Design Chair Exhibitions Organizer Treasurer Student Council ImPulse Dance Company ChoreographerMy.

Product Design And Business

Certification, Ux/Ui

700+ hours of hands-on course material, with 1:1 expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills.