Emily Vernon⛵️

Emily Vernon⛵️ Email and Phone Number

Founder | Brand Strategy, Marketing Optimisation + Creative Direction @ Vernonical
United States
Emily Vernon⛵️'s Location
Lisbon, Lisbon, Portugal, Portugal
Emily Vernon⛵️'s Contact Details

Emily Vernon⛵️ work email

Emily Vernon⛵️ personal email

Emily Vernon⛵️ phone numbers

About Emily Vernon⛵️

MEET EMILY ► With over 15 years as a Global Brand Strategist and Creative Director, I specialise in transforming brands for mid-to-large corporates through innovative management, customer-centric strategies, and creative differentiation. My experience includes working with top brands like Nike, IHG, and Reckitt, and launching a 200M USD business. My passion lies in crafting compelling customer experiences that elevate brand presence and connect with new audiences.TRANSFORMATIVE STRATEGIES ► I help B2B businesses frustrated by stagnant growth or struggling to stand out in the market. My approach blends strategic innovation, creative brand positioning, and deep customer engagement to unlock new growth opportunities. I specialise in helping brands develop their unique value proposition, engage customers through storytelling, and build long-term relationships that drive business success.THOUGHT LEADERSHIP ► Standing out in the B2B world is essential for driving growth and engagement. That’s why my BtrillB LinkedIn newsletter and Brandvoy email newsletter offer practical insights and strategies to enhance your brand’s impact. Plus, look out for my upcoming guide, 'Transformative Engagement: Elevate Your B2B Brand, Captivate Customers', which will delve deeper into innovative tactics to help your brand excel.LET'S CONNECT ► Reach out if you want to explore how creative brand management and strategic innovation can transform your B2B brand. Message me on LinkedIn or email at emily@vernonical.comSPECIALITIES ► Brand Strategy, Creative Brand Management, Customer Experience, B2B Growth, Innovation, Storytelling, Brand Differentiation, Scaling Brands Globally, Engagement Strategies, Market Expansion.OUTSIDE OF WORK ► I live and work from my sailboat, traveling the world while helping clients grow their brands globally. I find inspiration from unlikely sources—like the challenges of navigating open waters—and apply those lessons to business strategy and innovation.

Emily Vernon⛵️'s Current Company Details
Vernonical

Vernonical

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Founder | Brand Strategy, Marketing Optimisation + Creative Direction
United States
Emily Vernon⛵️ Work Experience Details
  • Vernonical
    Founder | Brand Strategy, Marketing Optimisation + Creative Direction
    Vernonical
    United States
  • Vernonical
    Founder | Brand Strategy, Customer Experience + Creative Direction
    Vernonical Apr 2022 - Present
    Remote
    Bringing strategic clarity, inspiration and human-centricity to companies building brand experiences. 1. Help establish experiential brands by managing and mapping customer experiences across multiple touchpoints and platforms2. Improve UX/UI and design systems to create brand consistency and integrate within a cross-platform, on-to-offline experiences3. Work with B2B + B2C brands, from start-ups to global corporates in hospitality, health & wellbeing, beauty and retail
  • Reckitt
    Global Experience Lead + Consultant, Business Solutions/Professional
    Reckitt Jan 2021 - Present
    Amsterdam Area
    As the leader in consumer hygiene brands, Reckitt created its global B2B division. My role includes leading the end-to-end experience for B2B hygiene solutions, while establishing the business unit. 1. Work cross-functionally, from marketing to regulatory, to address needs of customer, user and patron 2. Address the end-to-end journey through a variety of projects, from leading UX/UI to range architecture 3. Collaborate with internal and external partners to design, validate and launch projects4. Manage design budgets, project prioritisation, external agencies and a complex stakeholder5. Establish brand and portfolio architecture across multiple hygiene and health categories
  • Customer Experience Professionals Association (Cxpa)
    Editor In Chief
    Customer Experience Professionals Association (Cxpa) Sep 2022 - Nov 2023
    Volunteer
    Led a global 15+ team to write one of the first publications about how to integrate principles of DEI into customer experience.
  • Futurebrand Uxus
    Senior Creative + Experience Strategist
    Futurebrand Uxus Apr 2018 - Jan 2021
    Amsterdam Area, Netherlands
    UXUS is a global design agency that harnesses the power of retail, hospitality and experience to transform the world’s top brands.1. Developed customer experience strategies, touchpoints and roadmaps that connected brands better with their customers or users2. Created multi-faceted customer experiences by collaborating with IPG agencies in branding, marketing and digital experience3. Developed hospitality expertise within UXUS by working with a variety of global brands4. Overhauled our company portfolio, case studies and RFP material to increase new business and effectively communicate our USPs5. Built relationships with key global accounts, which resulted in long-term project engagement6. Trained team members in public speaking with a focus on style development, body language and impromptu Q&A
  • Futurebrand Uxus
    Creative Strategist
    Futurebrand Uxus Feb 2017 - Apr 2018
    Amsterdam, North Holland Province, Netherlands
    Transitioned from design to strategy within this first strategist role. My knowledge of creative processes and methodologies enabled me to effectively communicate between designers, clients and key stakeholders.
  • Nike
    Emea Converse Trend Lead, Nike Trend Council
    Nike Jan 2015 - Feb 2017
    Hilversum, Netherlands
    The Nike Trend Council is a cross-functional team that shares, discusses and analyses new trends and customer development.1. Became the first Converse employee to serve as a Nike Trend Council member, increasing Converse design visibility within Nike2. Created content for online platform, including exclusive interviews with up-and-coming designers, customers and industry influencers3. Increased European customer awareness by reporting from key European cities such as London, Paris, Copenhagen and Milan4. Visited key trade shows, fashion weeks and exhibitions in Europe including Lineapelle, Bread & Butter, Amsterdam Fashion Week, Kingpins, GDS and Texprint
  • Converse
    Footwear Designer Ii + Trend Lead
    Converse Nov 2013 - Feb 2017
    Hilversum, Netherlands
    The European Product Creation Team was established to address regional clients and increase European expertise within Converse.1. Transformed Converse perspective from a North American-centric to global one by managing a global insights team with members worldwide2. Strengthened relevancy and creativity within product inline collections by forecasting and presenting design and customer trends3. Increased product sell-in and sell-thru by tailoring collections to specific account needs and customer preferences, while leveraging relevant trends4. Developed relationships with buyers from Office UK, Offspring, size?, JD Sports and Schuh, increasing product collection opportunities5. Strengthened internal communications by working with merchandising, sales and marketing to align customer needs and preferences
  • Converse
    Footwear Designer I
    Converse Aug 2011 - Nov 2013
    Hilversum, Netherlands
    Relocated to the Netherlands from Converse HQ to set up the first European Product Creation Team, while still at the start of my career.1. Better established our new product team by training incoming designers and participating in cross-functional committees2. Fostered trust and collaboration between our regional team and HQ by organising monthly calls with global design directors3. Built relationships with buyers from Footlocker Europe, enabling Converse to expand its brand storytelling and presence4. Expanded European insight for Converse by reporting on relevant markets, visiting key retailers and interviewing target customers
  • Converse
    Junior Footwear Designer
    Converse Sep 2008 - Sep 2011
    Greater Boston Area
    Created collections for US accounts including Macys, Nordstroms, Footlocker US and Journeys, as well as developed material and graphic expertise
  • Converse
    Footwear Designer
    Converse Jun 2008 - Aug 2008
    Greater Boston Area
    Worked with the SMU team on domestic accounts, as well as developed a conceptual footwear and clothing line for Converse.
  • Glamcult Studio
    Music Journalist
    Glamcult Studio Sep 2014 - Aug 2016
    Amsterdam Area, Netherlands
    Interviewed up-and-coming musicians such as Shura, Tei Shi and The Garden, building a fresh and distinct angle for GLAMCULT's discerning readership. Wrote album reviews across multiple genres, as well as conduct in-depth research into current music and artists
  • Treff Magazine
    Editor + Fashion Journalist
    Treff Magazine Oct 2014 - Nov 2015
    Amsterdam
    TREFF showcased fashion, art and culture through collaborative projects. We orchestrate partnerships between creative minds while documenting the outcome, its process and inspiration. I established the magazine's content direction, as well wrote exclusive articles and interviews. Creating social media content and managing social media accounts also resulted in a greater reach and interest.
  • Michael Graves Design Group
    Product Designer
    Michael Graves Design Group Jun 2007 - Sep 2007
    Worked with design teams to develop a variety of products for Target and select hotels. Responsible for concept sketching, AutoCAD linework, 3D modeling and rendering. Evaluated product samples from vendors and identified design issues, concentrating on function and aesthetics.

Emily Vernon⛵️ Skills

Customer Experience Public Speaking Sketch Illustrator Concept Development Sketching Industrial Design User Experience Trend Analysis Graphics Figma Experience Design Product Design Customer Insight Design Thinking Illustration Creative Direction Footwear Css Brand Strategy User Interface Design Adobe Indesign Presentations Html5 Design Strategy

Emily Vernon⛵️ Education Details

Frequently Asked Questions about Emily Vernon⛵️

What company does Emily Vernon⛵️ work for?

Emily Vernon⛵️ works for Vernonical

What is Emily Vernon⛵️'s role at the current company?

Emily Vernon⛵️'s current role is Founder | Brand Strategy, Marketing Optimisation + Creative Direction.

What is Emily Vernon⛵️'s email address?

Emily Vernon⛵️'s email address is em****@****ail.com

What is Emily Vernon⛵️'s direct phone number?

Emily Vernon⛵️'s direct phone number is +316526*****

What schools did Emily Vernon⛵️ attend?

Emily Vernon⛵️ attended Rhode Island School Of Design, Massachusetts Institute Of Technology, Springboard.

What skills is Emily Vernon⛵️ known for?

Emily Vernon⛵️ has skills like Customer Experience, Public Speaking, Sketch, Illustrator, Concept Development, Sketching, Industrial Design, User Experience, Trend Analysis, Graphics, Figma, Experience Design.

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