Emily Mcphail Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Create and ensure consistent branding across different communications pieces foster brand awareness.Creation and upkeep of Squarespace and Wordpress websites to reflect the growing community and their digital needs. Generate social media content in Canva and photoshop as well as email blasts relevant to current events and highlight the work being done by.

Peterborough, Ontario, Canada

• Creating and implementing a branded social media presence:
• Structured a communications plan to be used on social media, newsletters, and graphics
• Identified important days of observance and relevant knowledge to highlight on social media
• Planned, produced, and oversaw a variety of campaigns and programming
• Utilized Canva and Mailchimp to create a cohesive brand and message across platforms

Peterborough, Ontario, Canada

• Highlighted community events and organizations through interviews and articles targeted towards a local audience:
• Facilitated interviews with subjects to get insight into topics to add depth and personality to the article.
• Write, edit, and create intriguing articles based on assigned topics.
• Compile photos and cutline information to give context to the story

Toronto, Ontario, Canada

• Leveraged industry expert’s insights and processes to develop my skills and create best practices:
• Delivered end to end process for marquee podcast (topic)
• Partnered with lead producer with up to the minute insight and information for execution excellence
• Researched and investigated topics to produce factual and relevant podcasts
• Generated show notes in partnership with the production and editing team
• Identified key messages for social amplification

Oshawa, Ontario, Canada

• Established connections with people on their level, and determined how to share that moment of connection with the listener:
• Co led a ground-breaking conversation on equity with representation from community, student body and professional journalism
• Determined who is the most impacted by the content and sourced guest according to whose voice required space
• Provided transparency to all potential guest on how their story will be framed in the episode
• Created a safe environment for guest to ensure they have space to be raw, genuine, and emotionally honest

Graduate Certificate, Digital Marketing Communications

Went back to school for Digital Marketing Communications at St. Lawerence College to further develop my skill set in digital strategy.

Journalism - Mass Media

Joint Bachelor Of Arts - Ba, International Development And Gender Studies