Devised and executed marketing strategy for Branding By Air in the U.S. market, specifically the social and content marketing plan across multiple channels, including content creation and ideation for email and social media, website management, company positioning, and management of marketing tools.

- Developed the marketing strategy for Australia’s Number 1 fashion brand across print, digital and social to both trade and consumer target markets, alongside the Marketing Director.- Devised and drove the social strategy for marketing and editorial initiatives to expand Marie Claire's key audience programs, including content creation, development of brand guidelines, introduction of listening platforms and social measurement.- Acted as brand custodian for Marie Claire within the wider Seven West Media Group, ensuring all marketing and advertising communications were on brand and fostering ongoing brand advocacy.- Planned and led innovative brand campaigns and partnerships across print, digital and TV, alongside agencies and media partners, to maximize profits, grow social platforms and achieve end business goals.- Developed and executed integrated marketing programs with Advertising Sales Team, including RFP’s, sponsorships and pitches. - Worked with Marketing Director to oversee annual budgets and business planning, as well as managed marketing campaigns from production schedule to creative development, as well as branding and execution at all marketing, agency and client levels.- Built and leveraged internal and external partnerships with key stakeholders at Channel 7 (Australia’s 1 free-to-air TV network) to produce mutually beneficial marketing ventures.

Social Soup is a highly awarded agency that pioneered Word Of Mouth (WOM) and influencer marketing in Australia. It is is at the core of emerging trends behind social and digital marketing, and devoted to creating high-impact brand campaigns using the power of people to shape and share.- Led a portfolio of client business from creative strategy through owning the creation of proposals and presenting pitches with appropriate timing and cost implications- Developed custom client solutions incorporating WOM and Influencer marketing principles, digital media, social and content marketing, events, mobile, research and data- Developed a strategic business plan to achieve target revenue goals and communicated progress of revenue to budget forecasts throughout the year- Built strong rapport with a portfolio of new and existing clients, consulting with them on their business and serving as an extension of their internal marketing department to understand key objectives, priorities and challenges- Oversaw a team of project managers throughout all stages of development to ensure on-time campaign delivery and that the campaign met client expectations, was on brand and on strategy

- Managed a portfolio of key accounts and clients for individual magazine titles New Idea and Marie Claire, then promoted to own certain clients, agencies and categories for all Pacific Magazines titles. Clients included Tiffany & Co, Westfield, Coca Cola, Pandora, Commonwealth Bank, Amex, Bulgari, Unilever and Revlon- Led the ideation, RFP writing, creative development, and execution/project management of bespoke advertiser marketing programs and strategies, including taking the lead at sales pitches. This included online/digital/social campaigns, national sponsorships, promotions, content initiatives such as advertorials, customized events, integrated concepts and added value opportunities- Maintained and regularly improved personal budget and share-of-market, providing account status reports, submitting weekly activities, generating competitive analysis and share-of-market reports- Sourced, managed and collaborated with agency partners to build fully interactive campaigns across multiple platforms and touch points including digital and TV. Specialised in business development leading to new business accounts.- Communicated extensively with clients to build and foster relationships as well as determine key marketing issues so to develop proactive pitches- Served as the Marie Claire brand champion company-wide, specifically for agency teams and any large-scale pitches with SMG across magazine, print and digital- Worked alongside the Consumer Marketing teams and assisted in the development and execution of brand initiatives, including trade advertising, client/agency promotions, show reels, media kits and tactical brand collateral.- Worked with the creative team once campaigns were signed off, helping to write advertising copy, as well as develop content and messaging

New Idea and That's Life! are the 2nd and 3rd highest selling weekly magazines in Australia, together selling over 550,000 copies every week.- Supported the Strategy Manager in the development of brand positioning and advertising sales planning for both New Idea and Thats Life! magazines to raise their profile with advertisers and consumers by way of promotions, trade campaigns, audience research, events, proactive advertising features, additional magazine sections, marketing collateral and new revenue streams to drive growth for both publications.- Implemented and managed the ongoing day to day operations of key trade initiatives by preparing marketing and advertising strategies, plans, and objectives; assisting with sales presentations and reporting; coordinating and communicating with Ad Sales Team; planning and organising promotional presentations; updating calendars.