Social Soup (Australia & NZ)

Social Soup has pioneered the influencer marketplace for 17+ years and conducted 500+ influencer campaigns, giving us unparalleled experience spanning a vast number of categories from beauty, FMCG, banking, alcohol, technology, and pharma - along with many not for profit organisations. Today, consumers respond to authenticity over traditional advertising models; they want reviews, ratings, and testimonials from likeminded individuals. Social Soup partners brands with the right influencers and launches campaigns designed to create real world recommendations and social media impact. Our model of scaled influence covers all strata of influence from the most trusted micro influence layer through to the highest social reach influencers with passionate and engaged audiences. Through understanding the objectives of our clients we design campaigns placing their brand at the heart of the most trusted conversations. Across our influencer programs we collect and curate high quality user generated content. With digital rights managed for brands we use the smartest social strategies to successfully place this content into paid native environments amplifying impact to millions more, creating ROI. For partnership opportunities, email: sharyn@socialsoup.com