Emily Kingston Email & Phone Number

Buffalo, Ny, Us

Buffalo, New York, United States

• Set direction for essential Assurance communications programs, managing delivery of multi-channel campaigns aligned to strategic priorities around quality, business transformation, the talent experience, and operational excellence• Advised executive leadership on the development of an overarching vision for the practice, supported by a defined visual brand and executive eminence strategy• Overhauled communications channels strategy to streamline and simplify messaging across five levels of executive voice and managed resulting change management efforts; established new executive-sponsored channel with defined editorial parameters, a triage process, and metrics to inform future messaging and support tracking for regulatory purposes• Continually create and align processes to improve efficiency and enhance quality (e.g., Communications Team leverage model, PTO coverage and support structure, performance management framework to align to core rank-based competencies) • Launched "Together we thrive" storytelling series to spotlight the diverse perspectives, experiences and connections professionals create across the practice

• Provided senior Tax Talent leaders with strategic counsel as a communications subject matter expert, developing messaging and initiatives to support Deloitte's Tax Talent Strategy and strengthen professionals' awareness of resources to support their experience throughout the Talent lifecycle • Managed relationships to support communications activities of nine stakeholder groups within Tax Talent to ensure consistent, streamlined messaging across all areas of the Talent Strategy • Employed unique and tailored communications approaches to increase engagement with key business resources, supported by best practices and strategy expertise • Revamped Inclusion and Well-being communications vehicles and intranet presence to create a recognized visual identity, elevate the voices of the Tax Chief Diversity, Equity, and Inclusion Leader and Tax Well-being Leader, and make the platforms more intuitive for Tax professionals • Developed targeted campaigns to support professionals in navigating the virtual working environment and challenges of COVID-19, including nimbly adapting marquee in-person events to virtual

• Lead communications efforts for one of three key pillars of the Audit & Assurance Strategy, handling messaging related to delivery of a portfolio of 16 Accounting and Reporting Advisory (ARA) services• Provide stakeholders with strategic counsel on messaging and planning of initiatives to shape the business strategy and increase awareness of new market offerings and tools to assist with delivery• Collaborate with a multidisciplinary team of Change, Communications, & Learning colleagues to deliver customized solutions to advance the organization’s strategic goals• Spearheaded the launch of a new brand for the pillar, inclusive of an intuitively designed intranet site, 18-page Menu of Services, and Executive Briefings for client service partners to inform marketplace efforts

• Led communications efforts for Audit & Assurance’s Quality, Regulatory, and Business Operations teams, developing and executing on tailored communications approaches for each• Managed communications cascade and processes related to the release of the annual PCAOB inspection report, including encryption and restriction of sensitive material• Provided on-site support for a multi-city corporate video shoot to spotlight “Champions” of the strategy, including interview assistance, logistical oversight, and management of content reviews• Conceptualized and designed the first iteration of the “M&C Navigator” career mapping tool to provide increased transparency into opportunities for growth within the organization

Greater New York City Area

• Managed key communications vehicles to ensure timely and consistent messaging to the practice• Developed and executed an integrated communications plan for Deloitte’s involvement in the Center for Audit Quality’s first annual #AuditorProud Day social media campaign• Selected as Audit & Assurance’s Editorial Board representative to discuss content strategy and share best practices with the broader Communications community• Provided operations and creative support to external communications efforts including social media content development, research into promotional opportunities, and creation of a streamlined process to leverage external eminence activities on appropriate internal channels

Greater New York City Area

• Responding to press inquiries as account lead• Working with tourism partners to create targeted visit itineraries for media• Escorting tourism officials on desk-side appointments with media • Tracking dedicated media coverage results and reporting monthly, quarterly and yearly metrics • Pursuing promotional partnerships between clients and properly aligned brands• Continuing to carry out all tasks of an Account Coordinator (listed below)

Greater New York City Area

• Day-to-day account maintenance • Engaging in social media initiatives on clients’ behalf• Fostering connections with journalists and maintaining relationships• Pursuing pitching opportunities for clients• Assisting in planning and executing promotional events• Evaluating media coverage • Drafting press releases and sending to targeted lists of media

Syracuse, New York Area

• As Supervisor: Managed a team of six account representatives to conduct a public relations campaign (consisting of research, branding and publicity) for Syracuse University's online health and wellness magazine, LiveU• Regularly met with the client to discuss project progress and held weekly team meetings• Created a 35-page report/analysis of services completed and provided suggestions for future campaigns in a formal presentation

Syracuse, New York Area

• Contacted alumni by telephone in order to request monetary gifts to Syracuse University• Obtained alumni information such as name, address, gifts, and payment method, and entered this information into the computer system • Adjusted sales scripts to better target the needs and interests of specific individuals• Maintained employee records and updated files twice per week

Syracuse, New York Area

• Facilitated the growth of collegian's pride in their membership • Collaborated with other officers who require publicity for their activities• Planed and implemented positive publicity for the chapter and its members

Greater New York City Area

• Assisted publicists with pitching show guests to other media outlets • Created six topic-specific media lists of reporter contact information • Edited and sent out weekend show listings for HLN Network • Created persuasive email alerts summarizing the most important statements fromeach morning’s guests - edited them for the web and posted them to CNN’s WordPress blog • Tracked clips mentioning guests’ appearance on Early Start/Starting Point each day and contacted reporters if changes needed to be made

Buffalo/Niagara, New York Area

• Conducted interviews with performers to post on company Facebook page• Created a media kit and promotional items for Dallas Pace, a recording artist signed to Buzz Records in Buffalo, NY• Regularly collaborated with other interns and LSY director to plan and organize media events, speaking engagements, and promotional activities

Buffalo/Niagara, New York Area

• Searched for and cued file video to be used for stories from station archives• Rolled air check prior to the start of the show• Clipped video from broadcasts using Syndicaster• Wrote sections of script in Avid iNews• Logged sound bites from recorded interviews• Provided a vocal track for a television commercial for Canisius College• Researched story ideas and contacted guests • Provided assistance on shoots, including appearing in 4 pre-recorded packages and two live shots

Syracuse, New York Area

Syracuse, New York Area

•Created an Excel spreadsheet documenting approximately 800 commercial properties that had fuel tanks removed based on paper records from 1940-present day• Provided the department with a final report and analysis of the input data as well as suggestions for future policy implementation

Buffalo/Niagara, New York Area

• Assisted in organizing press conferences and other media events• Created literature, ads, and posters for hospital departments to distribute• Wrote six articles for the summer (2010) hospital newsletter• Created a 30-page Annual Report for the Nursing Department• Assisted in drafting hospital press releases and created media kits