Emily Kroboth Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Practicing in all areas of employment, labour, human rights and occupational health & safety law.

Toronto, Ontario, Canada

Toronto, Canada Area

Completed one secondment at Indigo Books & Music and one rotation in the Business Law group.

Teaching assistant for the undergraduate Corporate Law class.

Toronto, Canada Area

Completed 2 rotations through the Labour & Employment and Litigation groups.

Waterloo, Canada

Shopify Plus is a cloud based, fully hosted enterprise ecommerce platform for high volume merchants.

Toronto, Canada Area

• Lead Qualification: Qualified and assigned leads to the sales team using Salesforce, booked demonstrations and converted leads.
• Trade Show Marketing: Planned, coordinated and executed the logistics behind two major trade shows, EDUCAUSE (Indianapolis, USA) and Bett (London, England). This included booth creation, coordinating print materials.
• Competitor Analysis: Researched major competitors and created current and concise competitor sheets to be used internally and distributed externally.
• Customer Relations: Managed the info@ email account and answered customer inquiries, while converting inquiries into demonstrations.
• Content Marketing: Researched, wrote and edited two blog posts, one which was published on Top Hat's corporate blog, and the other on BuzzFeed, via Top Hat's BuzzFeed account.
• Social Media Marketing: Created social media campaigns via Twitter, Facebook, Google Plus and LinkedIn to advertise events and promotions, and to provide relevant content to those in the education space.

Waterloo, Ontario

• Marketing Automation: Utilized platforms such as Pardot and Salesforce to build landing pages and forms, gained an understanding of drip programs and automaton rules, interpreted web activity data.
• Analytics: Gathered, reported on and provided insight on various social media analytics, created a video analytics report, gained a beginner-level of understanding of Google Analytics.
• Blogging: Researched, wrote and edited articles for Axonify’s corporate blog. Scroll down to see my work!
• Website updates: Regularly updated website pages and uploaded blog posts using Wordpress, leveraged the YOAST plugin to optimize webpages for search engines.
• Conversion rate optimization: Gained an understanding of and applied different techniques to improve landing page conversion.
• Social media: Curated and created content daily for social media platforms such as Twitter, Facebook, Google+ and LinkedIn using Hootsuite, Created a social media schedule and overall framework for engagement.

Doctor Of Law - Jd

Doctor Of Law - Jd

Completed one semester abroad through the University of Groningen's exchange program.

Bachelors Of Business Administration, International Business, 10.0

Activities and Societies: Member of Orientation Week's GO-Team, Member of BACCHUS ( Boosting Alcohol Consciousness Concerning the Health.

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Activities and Societies: -President of the Dramatic Arts Executive -Mentor Captain for the Mentor Program -Member of the Soccer team