Emily Kroboth Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Practicing in all areas of employment, labour, human rights and occupational health & safety law.

Toronto, Ontario, Canada

Toronto, Canada Area

Completed one secondment at Indigo Books & Music and one rotation in the Business Law group.

Teaching assistant for the undergraduate Corporate Law class.

Toronto, Canada Area

Completed 2 rotations through the Labour & Employment and Litigation groups.

Waterloo, Canada

Shopify Plus is a cloud based, fully hosted enterprise ecommerce platform for high volume merchants.

Toronto, Canada Area

•Lead Qualification: Qualified and assigned leads to the sales team using Salesforce, booked demonstrations and converted leads.• Trade Show Marketing: Planned, coordinated and executed the logistics behind two major trade shows, EDUCAUSE (Indianapolis, USA) and Bett (London, England). This included booth creation, coordinating print materials, overseeing a direct mail campaign, and email marketing.•Competitor Analysis: Researched major competitors and created current and concise competitor sheets to be used internally and distributed externally.•Customer Relations: Managed the info@ email account and answered customer inquiries, while converting inquiries into demonstrations.•Content Marketing: Researched, wrote and edited two blog posts, one which was published on Top Hat's corporate blog, and the other on BuzzFeed, via Top Hat's BuzzFeed account.•Social Media Marketing: Created social media campaigns via Twitter, Facebook, Google Plus and LinkedIn to advertise events and promotions, and to provide relevant content to those in the education space.•Paid Advertising: Coordinated a paid LinkedIn ad campaign to generate revenue for the Winter 2016 campaign. •Supplier Relations: Developed excellent relationships with suppliers and coordinated ongoing initiatives while overseeing ad-hoc requests and sporadic projects.•Webinar Campaign: Developed a webinar strategy with one of Top Hat's customers to connect with customers and drive revenue.•Marketing Administration: Uploaded leads using RingLead, assisted in maintaining data integrity within both Salesforce and Marketo, uploaded survey results daily, uploaded items to be mailed out by suppliers, and was responsible for troubleshooting processes.

Waterloo, Ontario

•Marketing Automation: Utilized platforms such as Pardot and Salesforce to build landing pages and forms, gained an understanding of drip programs and automaton rules, interpreted web activity data.•Analytics: Gathered, reported on and provided insight on various social media analytics, created a video analytics report, gained a beginner-level of understanding of Google Analytics.•Blogging: Researched, wrote and edited articles for Axonify’s corporate blog. Scroll down to see my work!•Website updates: Regularly updated website pages and uploaded blog posts using Wordpress, leveraged the YOAST plugin to optimize webpages for search engines.•Conversion rate optimization: Gained an understanding of and applied different techniques to improve landing page conversion.•Social media: Curated and created content daily for social media platforms such as Twitter, Facebook, Google+ and LinkedIn using Hootsuite, Created a social media schedule and overall framework for engagement.•Video marketing: Participated in script writing, acting, and editing (using iMovie).•Writing and designing: Wrote ads for Axonify’s first paid search campaign, created LinkedIn ads, wrote marketing emails for various nurture programs, experimented with Pixlr and Canva.

Doctor Of Law - Jd

Doctor Of Law - Jd

Completed one semester abroad through the University of Groningen's exchange program.

Bachelors Of Business Administration, International Business, 10.0

Activities and Societies: Member of Orientation Week's GO-Team, Member of BACCHUS ( Boosting Alcohol Consciousness Concerning the Health.

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Activities and Societies: -President of the Dramatic Arts Executive -Mentor Captain for the Mentor Program -Member of the Soccer team