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Emily Liu is a Senior Trading Specialist at The Trade Desk. She is proficient in Japanese and English.
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Trading SpecialistThe Trade Desk Jul 2021 - Apr 2023Los Angeles, California, United States -
Senior Digital Media AnalystIntertrend Communications, Inc. Nov 2019 - Jan 2021Long Beach, California, United StatesClients: Toyota Motors, Nationwide Insurance, NPR Affiliate KCRW • Democratized data access by designing interactive visualization, stimulating data usage. • Charted measurement plans for new clients from metric definition, KPI selection to attribution. • Constructed customized POVs on emerging data partners based on client’s business goals. • Forecasted conversions with media mix modeling to rationalize optimization. • Mined and refined data from available sources to uncover actionable insights and key performance drivers. -
Digital Media Analyst IiAaaza, Inc. Jul 2018 - Oct 2019Los Angeles, California, United States• Clients: DIRECTV, AT&T Mobility, AT&T TV• Key responsibilities: Managed and analyzed performance of a $5M media plans across search, paid social, programmatic display & video, audio, CTV. • Visualized cross channel performance reporting, improving optimization efficiency by 4x. • Analyzed optimal reach & frequency per TA with GCM data, resulting in a 17% CPA drop. • Built ad-op SOP for QA audit, placement structure & naming, saving 60% time per activation. • Accelerated internal on-boarding training by creating 101 decks and templates for recurring tasks. -
Digital Media Analyst IAaaza, Inc. Apr 2017 - Jul 2018Los Angeles, California, United States• Achieved 3x higher conversion rate with precision targeting, winning 25% incremental budget.• Automated data collection from 5 ad platforms with Python, reducing reporting time by 85%.• A/B tested creatives to inform overarching communication style for new target audience.• Optimized $1M search performance through structure improvements, dynamic keyword copy insertion, keyword expansion through search term analysis, increasing conversion rate by 48%.
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Sales Marketing AnalystBlackrock Jun 2014 - May 2015Taipei City, Taiwan• Managed B2B sales database within Excel and discovered opportunities for promotional activities. • Coordinated events such as media conferences, seminars and road shows; increased retail outlets by 20%. -
Sales InternBlackrock Dec 2013 - Jun 2014Taipei City, Taiwan
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Research InternKgi Asia Limited Jul 2013 - Aug 2013Taipei City, Taiwan
Emily Liu Skills
Emily Liu Education Details
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Marketing -
Finance -
4.0/4.0
Frequently Asked Questions about Emily Liu
What is Emily Liu's role at the current company?
Emily Liu's current role is Senior Trading Specialist at The Trade Desk.
What is Emily Liu's email address?
Emily Liu's email address is em****@****esk.com
What is Emily Liu's direct phone number?
Emily Liu's direct phone number is +194934*****
What schools did Emily Liu attend?
Emily Liu attended University Of Southern California, National Taiwan University, National Taiwan University.
What are some of Emily Liu's interests?
Emily Liu has interest in Social Services, Children, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Emily Liu known for?
Emily Liu has skills like Microsoft Office, Photoshop, Powerpoint, Microsoft Excel, Microsoft Word, R Programming, Data Visualization, Sas, Marketing Analytics, Predictive Modeling, Sawtooth, Illustrator.
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