Responsible for key projects as part of Growth Strategy & Operations team within the Growth Marketing organization (including Regional Marketing, Global Campaigns, and more).Manages ABM tech stack as business owner and primary admin (Demandbase, Folloze, integrations with Docusign systems including Salesforce, Eloqua, Outreach, Snowflake). Responsibilities include platform configuration & admin maintenance; internal training & enablement for marketing and sales; technical troubleshooting for day-to-day usage; driving experimental pilots to expand adoption.Tools used: Demandbase, Folloze, Salesforce, Google Analytics (GA4), Tableau, Jira, Confluence, Highspot, Smartling (Translation & Localization), Lucidchart, Google Suite (Docs, Slides, Sheets)

Drove revenue-generating conversions with paid media, across multiple products, regions, and initiatives (owning Flex, Email, Industries, ABM). Amplified Twilio as the Customer Engagement Platform, building international brand and product awareness.• Managed MQL- and pipeline-generating campaigns across paid channels including Facebook, LinkedIn, GDN, YouTube, and 6sense. Owned $200K/qtr 3rd-party publication sponsorship strategy and execution to achieve database growth and increased brand awareness, working closely with product, content, and integrated campaign marketing stakeholders• Acted as main liaison between regional teams and HQ in NAMER, with a focus on APAC, aligning on strategy, media budget planning, and external agency management. Managed iRep, Japan agency, to generate more opportunities and lower CPAs in weekly calls• Partnered closely with ABM campaign managers to launch targeted awareness ads & incentivized meeting programs for priority accounts via LinkedIn Conversation Ads, driving Sales meetings & greenfield pipelineTools used: Google AdWords (Display, Discovery, YouTube), Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads Manager, ABM (6sense, RollWorks, Terminus), Quora Ads Manager, Capterra, Salesforce, Tableau, Google Analytics, Heap, Instapage, Microsoft Office (Excel), Asana

• Launched Pastel's performance/digital marketing presence from scratch, on Facebook/Instagram, Google Search, Nextdoor ($10K/mo), optimizing for new purchasers, LTV:CAC, and email signups• Developed Bay Area audience targeting, content development, creative and copy A/B testing, reporting & analytics (via FullStory), including UTM parameter orchestration across paid & emailPastel decided to pause marketplace operations on Sept 30, 2022, stepping back from performance marketing spend. The marketplace has since been reborn in collaboration with BentoCart as Neon, and Pastel transformed into an AI-powered customer service software for SMBs.

Owned planning and execution of paid advertising campaigns for strategic verticals beyond Games (Automotive, Architecture, Film & Media), accountable for key metrics: CPL, lead volume, % TAL/ICP.• Designed and executed account-based marketing programs across paid channels (Facebook, LinkedIn, Twitter, Google): target audience segmentation, creative assets, trafficking, optimization, reporting & analysis. Generated $8M in pipeline, direct and influenced, for the Architecture, Engineering, and Construction (AEC) vertical 8-month pilot• Created the Performance Marketing Playbook as "source of truth" to document processes and streamline internal collaboration with Brand & Design, Product & Content Marketing. Designed Airtable to consolidate all campaign materials• Established groundwork for Unity’s first CRO program by driving A/B test experiments via Google Optimize to improve CTR/CVR across advertising user journey, from ad creative to landing page experienceTools used: Facebook Ads Manager, Google AdWords (Display, Search, YouTube), LinkedIn Campaign Manager, Terminus Engage, Terminus Hub (Brightfunnel), TheTradeDesk via agency, Google Optimize, Google Tag Manager, Google Analytics, Excel, Google Data Studio, SQL, Clearbit, LiveRamp Connect, Adobe Creative Suite (Photoshop, Illustrator), Airtable

Promoted in Oct 2019, taking on additional responsibilities & verticals.

Converted from intern to full-time employee in September 2018.

Designed partner and client-facing collateral (one-sheeter, decks) for newly revamped Publisher Certification Program, working with Research, Product, Ad Operations. Proposed new UX wireframes for improved Samba partner portal experience for publishers, agencies, and ad networks.Tools used: Microsoft Office (PowerPoint, Excel), Asana, Boostr

Supported media planning start-to-end of STARZ Original Series campaigns with competitive and audience research, RFP consideration, deck building, and trafficking. Devised strategy approach, creative executions, and media rationale in intern project campaigns (Lyft, Pandora).Tools used: comScore, GfK MRI, Google DoubleClick Bid Manager, Facebook Power Editor

Generated 10K+ opens by Etude House subscribers via digital advertisements and email marketing campaigns. Gathered cultural and customer behavior insights to advise e-commerce expansion into American and Chinese markets. Conducted market research for current k-beauty trends.

Created digital media content sent to 100k+ students and parents, e.g. scholarship flyers, social media graphics (optimized for Facebook, Twitter, Pinterest), and sponsorship email banners.Tools used: Adobe Photoshop, Illustrator

Prospected for new business and renewals for Chegg Enrollment Services. Automated Pardot email templates for 30+ regional sales directors by improving infrastructure & messaging of outward comms.Tools used: Salesforce.com (Pardot)

Produced 3k+ views per 20+ weekly blog posts for the Zinch and Chegg for High School blogs advising high school students about academics, college applications, and college life. Contributed copy for student-facing email marketing and promotions.

Generated 100k+ sold inquiries in June 2014 in production, deployment, and analysis of Zinch email marketing campaigns. Developed the brand marketing voice of "Chegg for High School" content through welcome emails, SEO-optimized landing pages, and blogs. Conducted audit of Chegg Study advertisement copy (on-site, house, and paid marketing ads; email; internal comms).Tools used: Responsys, Adobe Campaign, Google AdWords