Emily Lorenz Email & Phone Number

· Marketing Strategy – direct all marketing efforts, including advertising, public relations, social media strategy and event planning for the summer Games and 10 events throughout the year· Strategic Communication Materials – responsible for writing press releases; web, radio and television copy; and media kits and various publications including annual report. Responsible for developing email marketing program, which now has 40,000 subscribers.· Media Relations – work with statewide media to promote coverage of the Games and act as primary spokesperson in interviews. Part of this effort is planning and executing a 10-city Torch Run.· Sponsor Relations – maintain regular communication with more than 20 sponsors of the Games, coordinating their ads, signage, media placement and sponsor agreements.

Teach Creative Ink, Research& Analytics and Event and Convention Management Practicum – communicate and collaborate with co-instructors, students and clients and professionals in a creative setting

Columbia, Mo

Courses taught: AdZou– guide teams of students in developing strategic campaigns for real-world clients in their Capstone course in Strategic Communication PR Writing - work with students to enhance writing and editing skills for various public relations tacticsStrategic Writing & Design

Media Relations – responsible for establishing relationships with journalists at media outlets across the state and working with the Capitol Press Corps.Strategic Communication Materials – developed media kits, press releases, speeches, letters, Capitol reports and additional communication materials for members of the House.

Marketing Strategy – responsible for developing branding and public relations campaigns for small and mid-sized organizations in varied industries including non-profit, real estate and technology.Event Planning – organized events to enhance organizations’ goals.Client Relations – worked with up to 15 accounts to manage their strategic goals.Strategic Communication Materials – supplemented overall marketing strategy through copy writing for the web, direct mail, brochures, press releases, email campaigns and ads.Media Relations – established relationships with media at local and national publication

Master'S, Journalism

Bachelor, Journalism

Phd, Communication