Editor
Hong Kong
Launch editor of《优YŌU》, a bilingual (English and Simplified Chinese) WeChat magazine produced for Shanghai Qianxiu Company Ltd (joint venture of Swire Properties and Lujiazui Group) for Taikoo Li Qiantan. Established the tone of voice and content filter, managed content planning, commissioning, writing, editing and design consultation for the first retail complex WeChat magazine in Shanghai.In charge of Swire Properties Ltd lifestyle content portfolio (2017-Present): ArtisTree, The Mag, Taikoo Social, and other Swire-owned entities such as speciality content for SD2030.Lead team on feature planning, website features, social media content, eDM and press release creation, video scripting and production, with experience in moderating panel discussions. Inflight Retail Editor of Cathay Pacific/Cathay Dragon inflight retail magazines Discover the Shop and Emporium. (2015-2020)Guest speaker (2021), City, University of London, Masters in Publishing Studies. Module: Strategic Management of Content - Print & Digital