Lead the development of campaign strategies for industry leading, big-brand clients; primarily in the food & beverage sector. This includes but is not limited to: web/digital, product photography, menu graphics, event displays, packaging, social/email communications, and in and out of home restaurant signage. Define strategy, look/feel, etc. of all collateral, leading art directors, photographers, retouchers, graphic designers, copywriters, videographers/animators and production artists through execution. Cultivate relationships and present creative to a multitude of client contacts, from day-to-day to executive leadership.Currently responsible for managing a team of designers/art directors dedicated to the Popeyes Louisiana Kitchen brand. Since taking ownership of the Popeyes brand in 2019, scope has nearly tripled (despite the COVID pandemic). Previous dedicated 500 Degrees clients include Burger King & Tim Hortons.Recipient of the 2021 “Bonfire” High 5 Award: “A warm glowing center. A force of community. They emit the personality of our company. The heart, passion, humor and professionalism. They produce an optimism that grounds us, encourages us to be better and reminds us we’re all here together.”

Projects include but are not limited to creative direction, packaging, identity, illustration, web design and fine art; available for freelance & commissionsPlease visit emilymurraycreative.com

Led a team of designers to produce all in-store and online visual material; developed and maintained creative department project management and workflow processDeveloped exclusive product packaging for franchise-specific consumables, apparel and consumer electronicsWorked directly with leading industry players such as Sony, Universal and Disney in creating design concepts that adhere to multiple brand standardsLed internal design direction of a new marketplace test initiative that resulted in a complete rebranding plan and website redesign

Responsible for all creative direction and graphic designCreated illustrative visual marketing campaign; utilized it to fuse previously disjointed marketing effortsCreated highly-targeted communities across corporate social accounts, blog and email communicationsMaintained company blog and website content

Responsible for graphic design and interactive marketing content coordinationWorked closely with Pentagram Design in company rebranding and website redesignContributed content to corporate blog and websites

Oversaw basic clerical responsibilities including switchboard operation and data entryPrepared administrative reports/presentations/admission materials

Assisted with photo edits/design, album/product design, social media, copywriting, basic clerical responsibilities and on-site photography