Key responsibilities in this role are:⟡ Manage marketing technology⟡ Develop and optimise marketing processes⟡ Manage marketing budgets⟡ Develop and implement marketing campaigns⟡ Ensure data quality⟡ Training, support and documentation for Marketing and Sales teams⟡ Marketing analytics and reporting⟡ Cross functional collaboration----At Phrase, we believe when you unlock language, you unlock opportunity.That’s why we’re pushing the boundaries of language technology through automation and artificial intelligence to power high quality, scalable, and fast localization for teams of any size.We aim to open the door to global business by giving everybody access to the content they need in the language they speak.

General role and responsibilities:✧ Responsible for the overall Marketing Automation strategy and ecosystem✧ Act as a bridge between various teams/departments and the Marketing Operations team✧ Working closely with relevant teams and stakeholders to recommend and agree on technological solutions to meet business requirements✧ Enhance the current configuration and architectural design of the system, with the support of internal and external developers/engineers✧ Establishing and maintaining integrations with 3rd party systems and tools (native integration, custom integrations, APIs, etc.)✧ Alongside the Marketing Operations Manager, work closely with Sales Operations team to ensure Sales and Marketing processes are aligned, maintained and improved to meet growing business needs✧ Responsible for the Phrase HubSpot account and third-party integrations, including onboarding new users✧ Supporting HubSpot users by answering queries daily (permission changes, issues solving, report generation, etc.)✧ Maximizing the ROI of HubSpot by staying on top of developments/feature releases, identifying use cases for incorporating them in our processes

I am responsible for coordinating the efforts of the lead generation in order to bring opportunities into the marketing and sales funnel. Leads the Lead Generation (LG) Team including overall performance, optimization of processes, and general Sales Team support. Four direct reports.Coordinates lead generation efforts according to requirements, target audience, and objectives, working closely with Advertising Manager.Daily tasks include coordinating and participating in digital campaigns, ABM campaigns, handling the budget for paid promotion on social media, and setting up social media campaigns. I also have ownership of the lead nurturing strategy.

Single-handedly spearheaded the original content and strategic marketing in a start-up agency.When I joined Ultimate Languages in 2018, I was solely responsible for developing the brand, devising and implementing a content strategy, creating and managing all website content, managing social media channels, plus additional tasks.Notable achievements during my tenure include…* Four additional languages added to the website* Social followers increased by 4,000%* Engagement rate increased by 3,000%* Video views increased by 900%Alongside content marketing activities, I led brand awareness and lead generation campaigns for four international tradeshows. These events have generated £ 20K (GBP) in new business within the first three months after an event. Supported the operations team by delivering consultative services to the existing client base leading to an additional $ 50K (USD) investment from one key account.I also led the internal implementation and certification process for the International Standard in Translation Services (ISO 17100:2015). Ultimate Languages became certified in April 2019.Ultimate Languages is a start-up language service provider delivering high-quality translation, localisation, content creation and consultancy services in over 100 languages. Their mission is to bring global businesses closer to their customers, in their native language, by simplifying complex translation solutions.

Freelance linguist specialising in UK varieties of English, specifically spoken English (phonetics, phonology, dialectology and SAMPA).

Overseeing the day-to-day activities of Webcertain's Translation division.Main responsibilities:* Managing a team of eight* Recruitment* Strategy* Setting and monitoring KPIs* Performance reviews* Training* Partaking in management meetings

Within the Translation division of Webcertain I led a small team focused on developing scalable Translation Solutions for our new and existing clients.The Translation Solutions team focus on the following:* Creating optimised localisation workflows* Maintaining and updating localisation workflows to ensure efficiency* Research and development of technology solutions to allow for agile localisation workflows* Establishing best practice workflows* Liaising with Project Management and Account Management teams to improve existing client localisation workflows* Liaising with Business Solutions team to create streamlined localisation workflows for new clients and prospects* Preparing for ISO 17100 Translation Services certification* Leading internal work groups to improve efficiency, productivity and profitability* Attending industry specific conferences and webinars to stay ahead of industry developments

In my role as Client Partner my main responsibilities were:* Initiated and manage client development plans on a quarterly basis* Developing new business opportunities across existing client portfolio* Liaising with Project Management and Account Management Teams to grow key accounts through up-selling* Strong focus on client retention* Client facing role* Arranging and leading client meetings via video conference calls and face-to-face meetings* Client relations and client satisfaction* Forecast annual client spends* Work alongside Managing Director to establish and monitor yearly growth strategy for the Translation division* Training and support for Project Management, Account Management and Business Solutions teams

Business Development Manager for Webcertain Translates Ltd.***Business Development Activities**** Generating New Business* Cold Calling* Email Marketing* Inbound Enquiries* Lead Qualifying Calls* Proposal Writing & Quotes* Writing RFP Responses for Public & Private Sector Tenders* Strategic Planning to Fulfil Clients' Requirements* Working with Account Management & Project Management Teams to Meet Clients' Needs* Brand Ambassador* Developing New Services***Additional Activities**** Support Assistant for Webcertain's Online Project Management Portal, Global Central* Contributor to Webcertain's Multilingual Search* Researching & Writing Blogs* Researching & Contributing to Guides for Webcertain's International Digital Hub* Contributor to Webcertain TV* Contributor & Researcher for Webcertain News Bulletins* Speaker at Webcertain's International Search Summit* Representing Webcertain at Exhibitions & Conferences

Sales Executive for Webcertain Translates Ltd.* Generating new business* Chasing leads* Cold Calling* Writing client specific proposals* Developing new services* Researching and writing blogs

Working on various Localisation Projects for UK English, as well as research into regional dialectal variations of English.

Key Holder and Store Operations Manager

Worked as part of the management team. Responsibilities included sales, customer services, product knowledge, customer advice, handling cash, deliveries, stock take, coffee machine specialist etc.

Part time sales whilst studying

Working with Dr. Maciej Baranowski on his ESRC-funded Manchester English Project.Carrying out sociolinguistic interviews, coding the material and preparing a written report as part of his 'Sociolinguistics of English' module.

Part time sales whilst studying

Temporary Supervisor

Part time sales whilst studying

Working with a group of twenty students in the School of Language, Linguistics and Cultures during their first year at the University of Manchester.

Full time temporary sales during summer vacation

Part time sales whilst studying

Sales Advisor & Key Holder in both York and Manchester Stores