+ Assist the Brand Manager with category management - Home Appliances.+ Conduct market research and competitor analysis.+ Analyze sales results to identify future business opportunities.+ Set up new products with codes, pricing, and marketing materials.+ Provide reports for Senior Management on Sales and Profit, product availability. + Manage warranty claims with the Purchasing Department, Warranty 3rd party and Sales Reps.+ Ensure proper inventory and forecasting with internal departments.+ Support Sales Representatives with marketing materials, quote presentation.+ Provide monthly product training for new Sales Reps and Customer Service+ Collaborate on campaign development and execution with the Graphic Designer.

In charge Nescafe, Nutrition, and Tet Nestle Project+ Develop and integrate into the commercial planning processes the element of the Channel wheel and ultimately publish a picture of success for the Category in the Channel, enabling its implementation, continuous review and optimization ( i.e. define Must Sell SKUs, visibility programs, POPe, and Channel programs based on consumer, shopper, customer and category requirements)+ Leading Corporate TET campaign of total F&B to promote Nestle brand during traditional Tet season+ Support and liase with Branch Commercial Planning and Field Sales team to execute picture of success for the Category in the Channel, support Sales Team to achieve Sales Target. + Recommend differentiated/actionable channel solutions based on a clear understanding of shopper behavior within the Channel and each priority customers and monitor competitor activities closely+Support Shopper and Channel Development Manager in manage Channel budget monthly/quarterly.+ 360 degree evaluation of Trade Program+ Own complete Merchandizing management including Agency, Merchandiser deployment, training, auditing to deliver flawless picture of success

In charge of category management for Solite, Oreo brand.• Implement Perfect Store Plan – Place and Merchandising by distribution channelsand Retail Environment.• Ensure category smooth operation via weekly Integrated Business Plan (IBP) process with Demand, Production, Sales• Lead launching project for New Product Launching to ensure the success for thelaunch. (Solite Choco in 2019; Solite Enrobed in 2020; Mega launch Oreo Pie in 2021)• Maintain big bet in Commercialization Calendar for the brand to maximize the efficiency of allocated A&C budget.• Propose and review budget of trade activities on a monthly basis. • Manage, pre-evaluate, post-evaluate ROI for each campaign • Customers and channel reviews for the brands.Achievement:• Successful launch Solite Choco (2019) hit record, Solite Enrobed (2020), Oreo Pie Mega Launch (2021)• Solite, Oreo Category enjoy growth double digit in term of revenue.

From 8/2016 to present (In charge of Nam Ngu, Chinsu, Vinacafe)• Create trade marketing plan for fish sauce and chilli sauce category (Chinsu, Nam Ngu De Nhi brand) on the monthly basis.• Drive brand awareness nationwide, encourage sales team to sell assigned brand. • Work closely with sales team to deliver monthly target and ensure all KPI aredelivered (Revenue, stock, coverage, display...)• Understand and update all the data from Neilson and Kantar about the category • Have exerience in many big brands: Nam Ngư, Chinsu, VinacafeAchievement:• Deliver the monthly target 120bil VND for De Nhi brand.• Deliver successful result of WHOLESALES for total seasoning category,achieve 500bil in Dec 2017• Launch successfully Vinacafe Gold Export; Cereal B’fast Oat ; Phil Café 2in1

Beverages Category in Supermarket & Convenience StoreManage the category growth. - Build weekly promotion for Beverages (Alcohol-& Non-alcohol) - Deal with suppliers about the product development within the category- Place 1st order, make sure product availability- Recruit new suppliers; Broaden new assortment. Skills and competences:- Can manage stress well since I work in a high pressure environment - Good communication skills, good negotiation skills. - Positive thinking