• Evaluate global marketing campaign plans for segments and channels like Original Equipment Manufacturers, System Integrators, and Control Panel Builders and design communication plans and customer journey mapping• Conceptualize a distributor led campaign playbook filled with the necessary content to gain a stronger adoption for the campaign and increase overall transactional revenue• Improve engagement and partnership with our customers and distributors by auditing our partner… Show more • Evaluate global marketing campaign plans for segments and channels like Original Equipment Manufacturers, System Integrators, and Control Panel Builders and design communication plans and customer journey mapping• Conceptualize a distributor led campaign playbook filled with the necessary content to gain a stronger adoption for the campaign and increase overall transactional revenue• Improve engagement and partnership with our customers and distributors by auditing our partner portals, facilitating walk-through webinars for 150+ customers, and developing social copies, eDMs, surveys, and landing pages• Collaborate with cross-functional teams to meet deadlines for launches of new products and user group programs expanding the program from 600 members to 1,600+ members today• Increase revenue by 25% with sales and marketing kit decks with segmented content for the sales team to leverage for their customers• Coordinate with an external creative agency to localize new and update old assets from the global team for our North America distributors, E2E clients, and Schneider Electric platforms to utilize for sales and product brand awareness Show less

• Interact with 500+ families with prospective and admitted students to inform them of all the academic and extracurricular activities that Boston University offers• Provide over 50 informative campus tours for prospective and admitted students and families to encourage them to apply or commit to Boston University

• Spearhead campus-wide programming and events like Open Houses and Multicultural Community Welcome for prospective and admitted students to welcome them to the multicultural communities and develop a community throughout Boston University• Organize specialized campus tours for schools with multicultural communities within the Boston area to provide specific resources for first-generation and underrepresented minority students• Boost the admitted student rate of underrepresented… Show more • Spearhead campus-wide programming and events like Open Houses and Multicultural Community Welcome for prospective and admitted students to welcome them to the multicultural communities and develop a community throughout Boston University• Organize specialized campus tours for schools with multicultural communities within the Boston area to provide specific resources for first-generation and underrepresented minority students• Boost the admitted student rate of underrepresented minorities from 17% to 24% over four years with our activities like Meet & Greets, overnights, shadowing a BU student, panels, and campus scavenger hunts Show less

• Developed unique and custom marketing campaigns emphasizing low-cost guerrilla marketing tactics• Explored unconventional marketing tactics for Blue Space Records to increase social media awareness of a new rising artist, Sleeping Bela• Measured survey data and analyzed data to create specific marketing tactics

• Produced and presented marketing trend decks during weekly team meetings to implement in our marketing campaigns• Assisted in event planning and collected attendees’ reviews from social media platforms for marketing recap decks• Supported Integrated Marketing Manager’s marketing campaigns for external companies by compiling recaps, proposals, event logistics, and campaign metrics to create brand awareness for those companies

• Greeted and checked-in guests as well as making arrangements for Priority Seating• Replenished supplies and set tables with the appropriate number of place settings and menus in a timely manner• Maintained cleanliness of the restaurant to adhere to sanitation performance standards