Dealers United is on a mission to help the auto industry redefine success through Full-Suite Digital Solutions including SEO, SEM, and Social Advertising.Our full-funnel strategies are designed to improve and optimize auto dealer's digital presence to drive greater awareness, consumer engagement, lead volume, and more.We help auto dealers looking to accelerate their online performance and drive more sales by getting their brand and inventory in front of the right audience, on the right platform, with the right message at the right time.

Led a dynamic rebranding initiative over 12 months, orchestrating a logo redesign, innovative product photography, and a comprehensive website overhaul. An emphasis on local SEO strategies to amplify the online presence and visibility.Formulated a new branding guideline kit and implemented an efficient inventory sorting system, streamlining operations and fostering uniformity. Delivered training sessions to ensure seamless integration of new software systems, ensuring an expedited transition.Engineered robust CRM e-mail marketing lists from scratch, spanning sales, service, and promotional communications. This cultivation of engagement and loyalty laid the foundation for a visionary 10-year e-mail auto-response system, perpetuating its longevity.Cultivated consistent engagement through monthly WordPress blogs, informed by keyword research, striking visuals, and adept SEO copywriting. Yoast SEO tools optimize content, elevating its visibility and resonance across digital landscapes.Directed SEM campaigns across Google, Microsoft, Facebook, and Instagram platforms, encompassing search and display advertising. Strategic budget allocation, real-time performance monitoring, and strategic fine-tuning contributed to attaining optimal ROAS. Focused on quality lead generation and customer retention through vehicle service life cycles. Quality lead generation and customer retention.

Business Development Center (BDC) Transformation | Nationwide Automotive Call CenterLed a transformative initiative as the Business Development Center (BDC) shifted its operational focus under the marketing department's leadership. Implemented standardized training practices and introduced cutting-edge time/task management software (CMS) to streamline operations and enhance efficiency.Spearheaded a strategic evolution in payment structure, transitioning from a volume-based incentive system to one that rewarded factors such as phone call duration, customer retention, satisfaction, and lead quality vetting. This novel approach aligned incentives with customer-centric goals, resulting in higher-quality interactions and stronger relationships.Pioneered the development of innovative auto-pilot email and text programs, revolutionizing customer engagement through diverse communication channels. These programs not only improved contact efficiency but also allowed for tailored interactions, elevating the overall customer experience.Orchestrated the creation of a dynamic 45-day marketing funnel, rekindling customer interest and drastically reducing the abandonment rate from a staggering 80% to a highly competitive 30%. This reengagement strategy capitalized on precise targeting and a refreshed design, effectively revitalizing customer relationships.Achieved a remarkable turnaround in email engagement metrics by enhancing targeting and optimizing design. Elevated email open rates surged from a mere 4% to a consistently impressive 20% or higher for monthly campaigns. This success underscored the effectiveness of strategic improvements in content and delivery.

Marketing Division Leadership and Brand TransformationElevated to the position of Division Head, assuming strategic oversight of the marketing team's operations. Instrumental in expanding the division to encompass specialized roles including Product Marketer, IT Support, and Web Design and Development, synergizing cross-functional expertise.Initiated a comprehensive brand overhaul, orchestrating a complete transformation that encompassed a dynamic new color scheme, URL refinement, logo redesign, and a high-impact website relaunch. The revamped brand identity projected a contemporary and cohesive image, resonating effectively with the target audience.Spearheaded an internal transition to cloud-based collaboration applications, optimizing team dynamics and workflow efficiency. Facilitated comprehensive training on brand guidelines, ensuring consistent visual and messaging representation. Leveraged texting capabilities and mobile tools to heighten customer engagement and elevate the sales experience, resulting in enhanced customer satisfaction and increased sales conversions.Diversified Advertising Strategy and Multi-Channel ManagementPioneered an expansion of advertising channels to include compelling video content, strategic social media campaigns, and a diverse array of display ads. This multi-pronged approach augmented brand visibility and engagement across platforms, driving increased awareness and resonance.Managed the full spectrum of Pay-Per-Click (PPC) platforms with expertise, optimizing campaigns to maximize Return on Investment (ROI) while driving targeted traffic and conversions. The strategic allocation of budgets and constant performance analysis contributed to consistently improved campaign outcomes.

Strategic Marketing and Budget Revamp | Performance EnhancementUndertook a pivotal role in completely overhauling the marketing and advertising budget, optimizing resource allocation for optimal ROI. Achieved a remarkable reduction in Cost Per Acquisition (CPA), slashing it from $700 to $250 within just six months. Simultaneously, executed a strategic approach that fueled a substantial 30% increase in the total count of unique leads, fostering substantial business growth.Advanced Data Insights Implementation | Enhanced Analytics and Decision-MakingSpearheaded the implementation of cutting-edge digital tracking systems, catalyzing a new era of data-driven insights. These systems comprehensively collected and analyzed website performance, customer interactions, and brand metrics. This data-driven approach not only fostered a deeper understanding of customer behavior but also facilitated informed decision-making, aligning strategies with market dynamics and customer preferences.

Develop internal & external marketing strategies for small–medium businesses with an emphasis on digital platforms. Conduct in-house staff training for a strong understanding of existing software & implementation of emerging digital solutions. Experienced in Facebook, Linkedin, Google+, Twitter, YouTube, Trip Advisor, Yelp, Urbanspoon, WordPress, Mail Chimp, Triton Media & numerous other digital mediums. Working closely with management to seize technological solutions & understanding social channels to improve client relationships for long-term brand loyalty with heavy focus on content development.Helping clients claim their digital real estate through website solutions, analytics, SEO, SMM, content management systems, social media, blogs and online reputation management.

Game Launch Advertising and Marketing SpecialistOrchestrated a targeted 90-day pre-launch advertising strategy for the global debut of a downloadable PC game. Formulated post-launch plans to sustain engagement, bolstering player acquisition and retention.Managed multi-platform ad campaigns, nurturing direct ties with key representatives from industry giants like Google, Bing, Yahoo, and Facebook. This partnership optimization resulted in expansive reach and engagement.Collaborated with designers to seamlessly integrate campaign assets, ensuring alignment with objectives. Oversaw comprehensive reporting, yielding insights for informed decision-making.Executed Google Analytics deployment, extracting actionable insights and trends. Skillfully handled keyword planning, bidding, SEO, and SMO for heightened online visibility and engagement.Maintained dynamic website content, driving organic traffic through strategic updates and site changes.Contributed to a brand-refresh and CRM strategy overhaul, uniting cross-functional teams for a major product launch preparation.Actively participated in a two-week release campaign during a major gaming convention in Seattle, WA, bolstering visibility and customer relationships.

I played a pivotal role in leading the transition of a traditional radio market into the digital realm while concurrently diversifying the company's revenue streams through web-based advertising. This endeavor began with the establishment of an in-house website development team, which I spearheaded. Our collaborative efforts resulted in the creation of a comprehensive company-wide online media guide and the formulation of customized content strategies for over 30 radio stations spanning the Midwest. This extensive undertaking, spanning multiple years, encompassed the design of unique website templates for each station and the successful integration of station music onto various streaming platforms.My responsibilities extended beyond the confines of the office, as I embarked on extensive journeys throughout Wisconsin, Minnesota, and Indiana. These travels allowed me to collaborate closely with station managers in the execution of localized content strategies. Furthermore, I took charge of crafting comprehensive training materials for the introduction of new products, conducting week-long training sessions with radio talent that covered topics such as blog writing and social media posting.In addition to these duties, I assumed a crucial role in coordinating the launch of our new web initiatives alongside sales managers and representatives. Together, we devised innovative strategies including sponsored landing pages and the integration of social media channels, thereby forging a symbiotic relationship between radio broadcasting and local advertising. This multifaceted endeavor involved engaging prospective clients through in-depth meetings, constructing and presenting compelling sales decks, overseeing the flawless execution of campaigns, and meticulously analyzing their performance. Throughout this transformative first year, I served as an indispensable liaison bridging multiple divisions during the pivotal industry shift towards an online landscape.

Assisted General Sales Management with digital sales through product training & development, integrated campaigns, CRM, SEO for Central Wisconsin and Duluth/Hibbing, MN markets.Assisted Programming/Brand Directors with broadcast digital initiatives including content management, online best practices, texting, streaming, social plan, blogging, copyright laws, training resources and analytics.

Wrote, produced, filmed, edited and uploaded online daily 2-minute video news update. Sideline reporter for Western Michigan University sports including copy-writing, photography, videography, blogging and social updates. Kalamazoo County court reporting including full coverage of the 2010 Springer Trial. Worked master controller station over weekends running scheduled programming and various sports broadcasts. Commercial voice-work, online copy writing/editing and damn fine coffee maker.

Responsibilities included producing, filming, editing, and uploading weekly coverage of WMU football. Attended weekly press conferences, practices and games to provide full athletic coverage including blogging and social management.

WMU contributing correspondent. Bi-weekly pre-game/post-game reports for football. Responsibilities include live location taping, greeting and prepping guest, assembly of equipment and overall production assistance.

Acting Interim Editor for Western Michigan University's school paper 'The Western Herald.' Without prior experience, I coordinated a small staff of writers, editors, and contributors for the summer edition of the physical student newspaper after a sudden employee resignation.I was responsible for making weekly beat assignments across campus and the city of Kalamazoo including my own reporting assignments as well content and media development including photography (Canon) and videography (Kodka + Final Cut Pro). I managed staff deadlines and was charged with final proofing of physical and website editions of the stories before going to press. This also included posting these stories socially via Facebook.