Channels: Google (Paid Search, PerformanceMax, Display, Video, App), Paid Social (Meta, LinkedIn, Twitter, Pinterest, Snapchat), Experimental (Waze, Bankrate, GOBankingRates, Yelp), Mobile BannersTools used: Google Analytics, Tableau, Salesforce Marketing Cloud• Managing and optimizing $4MM annual media budget, designing campaign strategies to acquire new members and expand product usage/brand awareness by current members• Prepare spend forecasts for marketing channels and track expenses for yearly budgeting• Monitor ad platforms for campaign utilization and performance, present reporting and recommendations to improve performance • Manage the development and implementation of new paid media channels as needed • Work with internal BECU groups to acquire new technical capabilities to improve efficiency, tracking, ease of management, etc. • Develop benchmarks to measure campaign performance to determine the success of each program • Design, build, implement and maintain customized reports to share operational performance with relevant stakeholders. Extract existing data to manipulate, calculate, and format into appropriate visual representation of the data that provides the greatest usability• Coordinate with Marketing Strategy, Digital, Creative, and Content in the preparation of marketing campaignsBECU Credit Union (previously Boeing Employees Credit Union) is a member-owned, not-for-profit financial cooperative serving more than 1.3 million members. As one of the largest credit unions in the U.S., we continue to look towards the future. We're expanding into new markets, embracing technology and developing new products, services, and even departments to better serve the interests of our members. We're passionate about what's next - and want people who will embrace the challenges and opportunities that a career with us offers. We're not a bank – we're BECU.

• Taught 400+ energetic and safe indoor cycling classes to riders of all skill levels and various learning styles (visual, auditory, and kinesthetic) • Develops programming and playlists for 30 and 45-minute class formats • Relationship building within studio community of 450 members and 15 instructorsCycleBar provides inclusive, inspiring, and low-impact/high-intensity cycling experience for all ages and body types. Our classes offer rhythm-based riding with interval training.

• Supporting digital marketing strategy and paid social activation support for digital fitness subscription client, Barre Eclipse

Channels: Facebook/Instagram, Pinterest, TikTok, Twitter, Snapchat, LinkedIn, YelpTools used: Google Analytics, Google Tag Manager, AppsFlyer, Stripe, Lumanu (Influencer)• Individually managed $11MM of media spend across 7 channels • Owner of end-to-end paid social activation for full-funnel campaigns to promote trial subscriptions for yoga, fitness, and meditation video content• Campaign strategy and audience targeting, optimizing, ad trafficking, and tracking (pixels and UTMs) • Overhauled channel strategies and streamlined team reporting system • Weekly/monthly reporting, performance analysis, and presenting results to leadership• Partnered with cross-functional teams including Marketing, Brand, Product, and Media teams to develop paid social programs that aligned on integrated marketing campaigns and maintained a consistent brand voice across paid and organic programs • Wrote ad copy, selected creative assets, responded to comments on ads, and implemented testing plans • Managed vendor relationships Alo Moves is the subscription-based online video platform of Alo Yoga. Alo Moves has always been inspired by a single goal: to empower people to live healthier, more fulfilled lives. In our increasingly connected world, we believe in creating real connection — that feeling you get after a quiet moment of meditation, a soul- stirring yoga flow, or a challenging sweat session with friends. Our platform is designed to make those moments happen. What we do goes beyond trends, fads, and quick fixes. We’re committed to helping you find what moves you so you can build healthy, sustainable habits for life. Because when you make time for your health and wellness, you’re able to create deeper, more meaningful connections with the people around you — and the world is better for it.

Account: T-Mobile (Direct Response, Brand, Local) Channels: Facebook/Instagram, Twitter, Snapchat, Reddit, Nextdoor• End-to end-campaign social activation, planning, trafficking, pacing, in-flight optimization, reporting, and management towards campaign success • Leveraged data to build and present weekly, bi-weekly, and quarterly campaign reports, insights, optimizations, and presented strategic recommendations to clients • Improved data analysis process by creating Excel vlook up templates to streamline reporting deliverables • Tactical media planning for $10MM social budget, strategy contribution, developing primary CPA KPIs and benchmarks • Sent RFPs for experimental channels, signed for IOs up to $50K, and managed vendor relationships• Inter-agency and client communication management regarding creative assets, trafficking, and data sharing• Mentored and guided 5 junior team members on campaign results Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, YouTube, Target, T-Mobile, Flipkart, NBCUniversal, L'Oreal, and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA, and North America.

Account: T-Mobile (Sponsorships, Brand, Local, T-Mobile For Business)Channels: Facebook/Instagram, Twitter, LinkedIn, Snapchat, Reddit, Nextdoor, Giphy, TenorCampaigns supported: Superbowl LIII, Major League Baseball, Coachella, Billboard Music Awards Show, Sprint and T-Mobile merger • Paid social campaign launch support, including pacing, trafficking, optimization, and campaign hygiene to improve performance• Monitored daily campaign pacing and bid management, achieved zero overspend and minimal budget underspend • Produced campaign reports, including data inputting with Excel pivot tables and vlookups, provided insights, commentary, and presented recommendations to client• Assisted with planning strategy and media buying process for $24MM yearly budget, sent RFPs (request for proposals) to partners and IOs (insertion orders) for relevant channels• Ensured platform accounts aligned to all channel best practices, established media objectives, strategies, tactics, and KPIs (key performance indicators)• Achieved a 32% improvement in Facebook/Instagram CPA year-over-year• Consistently drove accurate data integrity and financial reconciliation

• Managed and supervised digital display, print, social and classified advertising sales for the publisher Washington State University (WSU) Office of Student Media, including The Daily Evergreen and the WSU Visitor Magazine• Recruited and managed a team of 3 direct reports that generated over $50K in advertising sales revenue in 4 months and exceeded projected ad revenue by +24% year-over-year• Provided team with training in such areas as client relationship building, media planning, ad specs, and proofing• Collaborated with the Creative Manager and graphics team of 4 to develop creative assets and ensure the quality of client’s marketing materials • Handled administration details relating to the day-to-day operation of the advertising department, including developing updated media kit, preparation of dummies for each issue of the paper (75 issues per semester), quality assurance of ads in the daily run sheet, sent publication memos to printer services, managed IOs (insertion orders), and ensured that all deadlines were met• Served as a member of the WSU Student Media Board• Held bi-weekly staff meetings to review sales performance, provide feedback, training and brainstormed campaign strategy objectives and tactics Washington State University’s Office of Student Media is dedicated to providing students a public forum through The Daily Evergreen newspaper, Chinook yearbook, and digital channels and to provide a comprehensive training program for students interested in communications careers.

• Sold over $18.5K of digital, print and classified media space for the WSU Office of Student Media including The Daily Evergreen and Chinook Yearbook• Managed over 40 local and regional clients, vertical markets included: education, banking, real estate, food and beverage, transportation, and local government• Educated clients on the benefits of local brand messaging through print, and opportunities for traffic objective campaigns through digital channels • Assisted in the administrative duties relating to the day-to-day operation of the advertising department, including the preparation of dummies for issues of the paper, and quality assurance of ads in the daily run sheet and sending publication memos to printer services

• Supported the Murrow student services team by implementing communications plans, strategic public relations, and awareness objective marketing tactics to engage 580 current undergraduate students within the college and prospective students Edward R. Murrow is known for taking his audience places they had never been and allowing them to experience things they could never imagine. True to our legacy, the Edward R. Murrow College of Communication is dedicated to providing students—the communications professionals of the future—this same level of inspiration, experience, and real-world education.

• Provided leadership and direction to over 35 club members• Led meetings and oversaw the executive board of 9 officers• Served as a spokesperson for the organization, which is comprised of 1.1K members nationwide • Event logistics and planning for the annual Mom’s Weekend Auction, that raised $1.8K and broke our chapter fundraising record by +44% • Maintained daily communication with club advisor • Assisted in all officer positions including advertising, community outreach, creative, event planning, financial, secretary, and social media roles • Recipient of the national 2018 Rising Star Award, the highest achievement award for an AWC StudentPrevious positions: Vice President (December 2017 to April 2018)Finance Officer (September 2017 to December 2017)The Association for Women in Communications is a professional organization that champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era. Since 1999, the WSU/AWC chapter has received 25 national recognitions from the professional, national association.

Teams supported: Internal/External Communications, Cooperative Affairs, and MarketingTools used: Sprout Social, Cision PR software, Bambu, Canva for Work • Performed content publications including adding, editing, and expiring designated internal communications to all levels of BECU staff (2.1K employees) • Produced photography content, drafted social copy, executed, and measured a 15-week organic social media campaign with objectives to drive awareness and engagement around the BECU summer internship program that garnered 113K impressions and 1.8K engagements across organic Facebook, Instagram, and LinkedIn channels• Solicited $2.4K of in-kind donations, food vendors, and custom promotional product donations for the BECU Foundation Golf Tournament that raised $407K for college scholarships• Event planning and logistic support for community engagement projects focused around financial education for all ages, including the credit union movement, Financial Reality Fairs, and Closing For Good • Drafted and pitched an external press release, and updated regional media contact list

• Collaborated with a marketing team of 15 people to promote a start-up technology application for college community delivery services • Helped develop and rapidly grow business and operations to over 900 orders per week and 7.5K customers• Assisted with executing marketing campaigns and promotions with 3 local business partners• Monitored key metrics/goals to track results of all activitiesJoyRun is a peer-to-peer platform that makes group deliveries for the community, by the community, social, affordable and rewarding.

• Developed 3-month social media plan and objectives for an in-house marketing agency which increased engagement by over +95%• Created organic content to drive brand awareness, engagement, and traffic to 4 social media accounts and company website• Generated over 22K Facebook impressions over 10 weeks• Increased Twitter follower count by +700% over 10 weeksJuice Marketing was created to provide marketing solutions a “little bit differently”, as we saw the need to bring a more personal touch to marketing partnerships. Our mission is to tell your brand story through merchandise, video and web solutions. We are a marketing production house – always striving to execute the tangible elements of your brand with creativity and passion.

• Promotion and management of 6-day pop-up events featuring online clients in 10 Kroger stores• Drove sales of $31K Net ($39K Gross) in 10-weeks• Direct-marketing and public speaking to up to 950 people per week• Trained new staff as needed

• Managed a staff of 30 volunteers that served over 1K customers per shift• Responsible for stocking and managing up to $12K worth of inventory• Processed up to $8K in cash and credit card batches• Worked up to 30 hours a week while maintaining a full university course load• Promoted quickly in 2 events from cleaning staff to management team

• Served between 200 and 300 customers per shift• Covered up to 10 hours of extra shifts per week for call-outs and dropped shifts• Recognized by management for exceeding expectations

• Preparing and blending up to 160 smoothies per shift• Closing and balancing cash till with up to $7K in sales per shift• Stocking up to $15K of product in the store• Managed up to 3 other staff members and lead closing duties

• Achieved sales goal of 98% of seasonal products sold before the end of the deadline • Processed up to $2K of sales per shift• Assisted in achieving a +30% increase in soft donation items to support non-profit partner, Big Brothers Big Sisters

• Responsible for greeting and signing in up to 100 pool members per shift• Collecting up to $500 in dues• Providing assistance to 3 on-duty lifeguards to maintain a clean and safe environment