Emily (Mcbride) Danielson Email & Phone Number

Portland, Me, Us

- Lead strategy and development for newly launched non-profit aiming to foster aspiring women producers and engineers.- Build partnerships with selected schools offering production/engineering programs in US/EU/AU markets.- Manage a team of social media managers, publicists, and digital marketing professionals.- Identify and execute compelling cross-promotional partnerships between audio brands and likeminded non-profits.

Greater New York City Area

- Managed full album life cycle for album campaigns.- Collaborated cross-functionally to acquire new talent, negotiate recording contracts, commission marketing and physical assets, allocate marketing/manufacturing budgets, establish timelines and campaign KPIs.- Managed North American & UK/EU stakeholders.- Developed long-term relationships with key label relations and editorial staff at local and international DSPs. - Analyzed data sets across Spotify for Artists, Chartmetric and distributor insights to inform DSP strategy.- Lead on campaigns resulting in 1 Grammy nomination, 1 CBS Saturday Morning performance, The New Yorker's album of the year, and key press features in Pitchfork, Forbes, Billboard, among others.

Greater New York City Area

- Built Indie/Alternative music corpus of 300+ playlists for Google Play and launch of YouTube Music app in North America. - Beta testing and bug reporting for YouTube Music app. Ongoing optimization of over 300 playlists based on engagement, skip rate, audience retention, etc. with the use of YouTube/Google Analytics.- Pitching/executing comprehensive editorial features around artists, releases, events, and cultural moments.- Led YouTube Music/Google Play's Indie/Alt genre in collaboration with Artist and Label Relations teams for artist/label partnerships on national campaigns.- Creation and ongoing curation of the most popular playlist on the platform.- Position required an unparalleled understanding of indie/alternative music and the music industry as a whole, an in-depth knowledge of the current landscape of music streaming, and an ability to synthesize strong creative and analytical skills to craft effective programming.

- Freelance features and news writer at Noisey.- Freelance video interview host for COLLiDE, interviewing Okkervil River, Albert Hammond Jr., The Shacks, Larkin Poe, lovelytheband, and R.LUM.R.- Freelance video interview host for Consequence of Sound at Governors Ball Festival 2019, interviewing King Princess, Clairo, Sunflower Bean, and Calpurnia.

Greater New York City Area

- Assigned/edited all debut album reviews/features on emerging acts, conducted on-camera interviews, curated weekly playlists, coordinated coverage of festivals, set up song/video premieres, worked with roster of freelancers.- Booked and produced all Paste Studio sessions and video features with artists, managing a team of videographers, sound engineers, and video editors.- Created a master Editorial Calendar used by the entire staff of editors across music, movies, TV, politics, sports, games, books, drinks, and comedy departments.- Used Google Analytics to track and improve performance of articles.

Greater New York City Area

- Created and edited an online music magazine from scratch.- Built relationships with labels, publicists, and managers to coordinate features, reviews, and interviews with both local and international artists.- Partnered with the University of Georgia to obtain and lead an intern staff of writers, advertising managers, social media managers, graphic designers, and photographers.- Formed partnerships with local and international breweries, music production companies, and venues.- Acquired by UGA in 2019 as official Music Business Program student-run magazine - acting as Staff Advisor.

Bachelor Of Arts (Ba), Journalism

Product Management Certificate, Product Management