Emily Smietana Email & Phone Number

Sacramento, California

West Sacramento, Ca

• Managed marketing, communications, and entertainment teams to effectively execute marketing strategy to successfully grow brand reach and organizational success • Developed and executed marketing plan that grew single-game ticket sales in 2019 for first time since 2015• Grew marketing database by 20,000 live emails over two years to 180,000+• Set and ensured execution of communications and media relations strategy to increase brand equity in marketplace• Advised on process… Show more • Managed marketing, communications, and entertainment teams to effectively execute marketing strategy to successfully grow brand reach and organizational success • Developed and executed marketing plan that grew single-game ticket sales in 2019 for first time since 2015• Grew marketing database by 20,000 live emails over two years to 180,000+• Set and ensured execution of communications and media relations strategy to increase brand equity in marketplace• Advised on process development and delivered necessary marketing elements for stadium naming rights change • Created and executed digital marketing strategy to increase database size and performance• Strategized, purchased, and trafficked all advertising buys and trades• Acted as liaison between marketing and all other departments Show less

Sacramento, California Area

• Managed entertainment, graphic design, and trainee team to ensure execution of marketing strategy• Developed and controlled departmental budget exceeding $1 million• Managed gameday manifest to include detailed information for each River Cats game for company-wide distribution• Wrote and oversaw distribution of marketing emails to 160,000+• Managed the creation of daily game program, The Inside Pitch• Oversaw creation, bidding, purchasing, and printing of all organization… Show more • Managed entertainment, graphic design, and trainee team to ensure execution of marketing strategy• Developed and controlled departmental budget exceeding $1 million• Managed gameday manifest to include detailed information for each River Cats game for company-wide distribution• Wrote and oversaw distribution of marketing emails to 160,000+• Managed the creation of daily game program, The Inside Pitch• Oversaw creation, bidding, purchasing, and printing of all organization collateral• Strategized, purchased and, trafficked all advertising buys and trades• Acted as liaison between marketing and all other departments Show less

Greater Memphis Area

- Plan, service, and execute elements of contracted marketing partnerships- Produce and direct all Redbirds and collegiate games at AutoZone Park- Execute or direct in-game partnership marketing elements- Script games and coordinate the execution thereof between production crew, camera operators, music coordinator, PA announcer, baseball statistician, and onfield promotional crew- Use Daktronics' Show Control System to operate largest videoboard in the minor leagues- Manage… Show more - Plan, service, and execute elements of contracted marketing partnerships- Produce and direct all Redbirds and collegiate games at AutoZone Park- Execute or direct in-game partnership marketing elements- Script games and coordinate the execution thereof between production crew, camera operators, music coordinator, PA announcer, baseball statistician, and onfield promotional crew- Use Daktronics' Show Control System to operate largest videoboard in the minor leagues- Manage and direct promotional crew and emcee- Manage marketing, corporate sales, and community relations interns- Plan, organize, and execute theme nights Show less

Greater Memphis Area

-Use Click Effects software to load, edit and play music and videos for all Redbirds' games at AutoZone Park-Create and edit promotional videos-Recruit, hire, manage, and direct the Redbirds RedHots promotional team to ensure proper sponsorship activation-Prepare for and ensure execution of all gameday giveaway items-Manage and organize marketing storage area-Organize and implement Rockey's Kids Club, a sales package designed to increase season ticket sales revenue-Plan,… Show more -Use Click Effects software to load, edit and play music and videos for all Redbirds' games at AutoZone Park-Create and edit promotional videos-Recruit, hire, manage, and direct the Redbirds RedHots promotional team to ensure proper sponsorship activation-Prepare for and ensure execution of all gameday giveaway items-Manage and organize marketing storage area-Organize and implement Rockey's Kids Club, a sales package designed to increase season ticket sales revenue-Plan, organize and execute game theme nights-Implement grassroots marketing strategies by distributing marketing collateral around the Mid-South region -Various duties as assigned Show less

Assisted coaches in communications with potential student athletes, which resulted in a recruiting classes ranked #24, #3, and #5 nationally Organized official recruit visits to the University of Oregon, which resulted in the commitments of 12 recruits for the 2011 season Gathered and analyzed data on current players' performances in order to aid the coaches in their responsibilitiesGathered and organized statistics on scheduled opponents to present to players and coaching staff to… Show more Assisted coaches in communications with potential student athletes, which resulted in a recruiting classes ranked #24, #3, and #5 nationally Organized official recruit visits to the University of Oregon, which resulted in the commitments of 12 recruits for the 2011 season Gathered and analyzed data on current players' performances in order to aid the coaches in their responsibilitiesGathered and organized statistics on scheduled opponents to present to players and coaching staff to prepare them for contests Show less

Implemented all on-field sponsorship activationsMade sales calls to area businesses resulting in increased group event revenueWrote the gameday public address scriptScheduled and managed promotions internsImplemented a complementary game admission program for community non-profits and their constituents in conjunction with regional retailer Fred Meyer

Implemented pre-game and in-game marketing promotions as stipulated in sponsorship contractsTrained and managed junior promotion assistants in order to maintain consistent job performances throughout the seasonInvolved surrounding community through grassroots marketing and community relations appearances

Implemented pre-game and in-game marketing promotionsGathered data on customer base that was used in future marketing effortsMaintained club relations with corporate partners by demonstrating the club's co-branded marketing campaigns