• Utilize existing relationships with 200+ independent beauty and wellness brands to provide strategic consulting to help them meet their business growth targets and marketing objectives• Combine in-depth knowledge of Faire’s marketplace platform with retail industry expertise to help brands achieve measurable results on the platform• Drive adoption of our advertising program that enables brands to boost their visibility on the marketplace and attract new customers• Upsell brands on our “Insider Partnership” program, supporting subsidized free shipping and increased retailer buying• Effectively manage sales pipeline to provide timely and accurate forecasts• Collaborate cross-functionally with Product, Enablement, Marketing, and Engineering teams to develop forward-thinking strategies that align with brand needs with an optimized user experience• Customer advocate and lead for our semiannual virtual trade show attended by 90K brands and retailersKey Achievements:• 2024 attainment: 151%• Keynote speaker at the FaB (Fashion and BeautyTech) event, offering insights into the retail and wholesale landscape

• Built and managed long-term relationships with a portfolio of 200+ independent beauty and wellness brands, acting as their primary point of contact within Faire• Collaborated with brands to develop tailored sales strategies that align with their goals, utilizing data insights and industry trends to optimize their performance on the Faire platform• Monitored brand performance metrics through Salesforce, Looker, and Mode to provide actionable recommendations that improve sales, optimize product listings, and enhance brand visibility on the marketplace• Empowered brands to utilize Faire email, link, and widget tools to help grow salesWorked closely with internal teams, including Sales, Marketing, Product, and Customer Support, to ensure that Faire met brand needs and maximized their growth opportunities• Addressed any issues or challenges brands may encounter, offering solutions and support to ensure a positive experience on the platform• Regularly communicated brand feedback to internal teams to help improve Faire’s platform and services and prepared and delivered performance reports to brands, highlighting key successes and areas for improvement• Stayed informed about industry trends, competitor activities, and market developments to provide brands with up-to-date insights and strategic adviceSystems: Salesforce, Looker, Salesloft, Calendly, Loom, Guru, Slack, Mode, ChattermillKey Achievements:• 2023 attainment: 113%• 2022 attainment: 125%

• Responsible for West Coast revenue growth, new business development, and account management of existing accounts ranging from established retailers to emerging indie brands• Create customized sales opportunities by understanding market trends and client needs to showcase new sampling formats and technology through email, in-person meetings, and videoconference calls• Managing approximately $4 Million budget in new development and reorders for turnkey sampling with cosmetics, skincare, and hair care clients• Act as key client contact overseeing end-to-end management of account programs by communicating job details to cross-functional teams, managing multiple deadlines, and requesting quotes through CRM (Microsoft Dynamics) • Clients include: Benefit Cosmetics, ILIA, Morphe, Lawless, Summer Fridays, Sephora• Partner with Engineers, Project Managers, Estimating and Finance teams on each program• Personally onboarded 10 new accounts in tenure through warm leads and cold callingKey Achievements: • Successfully grew ILIA from a $10k account in 2019 to $1.3M in 2021 • Built and managed Sephora's in-store sampling program. Work directly with Sephora Merchant and Marketing teams to customize a “Warby Parker” sampling experience across multiple fragrance and beauty brands—total revenue of $2M in 2021.

• Oversaw new product launches for more than 20 fragrance brands including: COTY (Gucci, Chloe, Marc Jacobs), Tom Ford, and Jo Malone• Managed SKU creation, validation of product information for printed/ digital collateral, and reporting on product sales and launch performance.• Held quarterly meetings with brand partners to review sales, assortments, new launches, and upcoming deliverables• On-air personality for Instagram Live, launching key fragrance lines and holiday campaigns for Sephora's 20 million Instagram followers• Planned and managed events ranging from Clean Beauty Summits to fragrance launches with more than 600 attendees.

• Assisted with the Ellie Mae annual user conference, including the development of 9 workshop registration websites, management of the registration flow for more than 2,000 attendees, and coordination with 51 exhibitors and sponsors• Accrued and forecasted department spending, providing budget roll-up reports to the SVP of marketing• Managed leads, vendors, and purchase orders through multiple marketing systems, including but not limited to CVENT, Salesforce, and Workday

• Led the company's website redesign, creating a mobile-first experience to generate new sales leads• Built the social media channel across Facebook, Instagram, LinkedIn, and Twitter to increase the company's reach, followers, and sales leads• Implemented an email marketing program to nurture leads from in-person trade events, newsletters, social media, and the web

• Recruited for technical roles by working closely with clients to identify hiring needs and organizational changes• Responsible for making more than 100 outbound cold calls per day and submitting at least five qualified candidates per week• Assisted account managers and customer service by taking inbound calls, troubleshooting payroll issues, and setting up candidate meetings