Senior Brand Program Manager
Current· Oversee all corporate branding; responsible for thousands of pieces of new and existing art assets to support licensed product, media sales, and marketing· Plan and execute brand style guides for licensees and vendors that support Pokémon’s global retail sales exceeding $3 billion annually· Provide brand guidance for top corporate marketing priorities, including major marketing initiatives (20th Anniversary Super Bowl ad, Pokémon GO), industry trade show booths (Toy Fair, GameStop), and strategic retailer merchandising (Toys “R” Us, Target)· Manage branding for worldwide community gaming events attended by nearly a million competitive players annually· Train partners, marketing, and sales on correct brand use as the Pokémon Brand SME