Social strategist with a emphasis in social commerce. Working majority on the Walmart account but additionally lead TikTok Shop strategy across Publicis agencies within the US. Also working on new business pitches across Publicis Groupe to help think through first to market social commerce opportunities.

• Building and nurturing internal relationships between Publicis Commerce and Publicis Agencies through leading monthly partnership meetings, Team's channel management, and acting as point person for commerce resources and materials across 14 advertising agencies, 4 consulting groups, and numerous external partnerships• Consulting all Publicis Agencies on emerging commerce trends including Social Commerce, Shoppable Livestreams, and Web3• Crafting brand stories through commerce capabilities decks for companies such as Marriott, General Motors, GSK, Samsung, Walmart, and more• Productizing offerings from vendors and partners including TikTok, Snapchat, Google, Pinterest, GoPuff and more for Publicis Groupe usage and capitalizing on first to market opportunities

•Developed and executed an account transition process allowing sales accounts in danger of being lost to purchase more efficiently through KIND ecommerce channels, resulting in over $700k of saved revenue a year•Effectively vetted over 100 leads per month saving the company over $500k in potential rebate and legal fees•Led the onboarding and client relationships for strategic partnerships such as 40 Blood Center of America accounts and 10 Fit4Mom franchise locations combining in $20k of revenue.•Collaborated with the IT, master data, and finance team to implement the KIND Wholesale invoicing system quantifying over 20 partners to make $100k in purchases•Completed PMP course training then acted as lead project manager after pitching the combination of all KIND subsidies into one wholesale experience, making it the first of its kind in the DTC B2B ecommerce space•Over took manager responsibilities one month into coordinator role then developed and trained new hires for the department•Designed new management systems and CRM tools in house to track 7,000+ business partners and an average of 100 incoming monthly leads saving the department $50k in external expenses•Support all marketing efforts for B2B and B2C ecommerce including design and copy writing for 5-10 monthly emails, maintaining 10 marketing partnership relations bringing in over 100 yearly business leads, and monthly business outreach through LinkedIn and Instagram• Contribute to financial reporting such as forecasting budgets, volume pacing, generating POs, and managing all invoicing•Lead monthly B2B reporting using Tableau, Google Analytics, and Salesforce to track KPI's

•Assisted National Sales team to close $100k+ deals for NPR on podcasts and radio media placements•Conducted routine spot checks for companies like Capital One, Zoom, and Rocket Mortgage ensuring client satisfaction and retention •Wrote copy compliant to nonprofit regulations for sponsored deals airing on NPR podcasts, broadcasts, and radio shows  •Recommended potential clients to senior management after careful review of companies media spending, revenue, and alignment with the NPR audience•Created pitch decks and marketing materials used by leading sales representatives with high spending clients

•Worked with VP of Sales at today's leading, global media company handling client relationships with Dove, Disney, Netflix, etc. bringing in $250k+ deals •Stayed nimble as multimillion dollar acquisitions of Inverse and Nylon were obtained during time at company in order to train new employees and adapt to new media options offered for clients•Conveyed stories through data collection from Comscore and Quantcast and reviewed campaign results into concise case studies to close deals with potential clients•Participated in cross-department brainstorming meetings, then created marketing materials, pitch decks, and media proposals for RFP responses

•Gained promotion from intern to contractor within 3 months of the role, taking on a staff of graphic designers and editors to complete social promotion tasks•Managed the PBS Digital Studios Twitter account with 27,600+ followers creating all assets, social copy, and implementation•Created interactive Instagram content, stories, and posts for PBS Digital Studios account with 2,000 followers in Adobe Premiere which gained an influx of 100+ followers monthly during management•Streamlined workflow organizations for social media, and production work within Airtable and Google Documents across the company during PBS rebrand of digital focused marketing. •Collaborated with 12+ production teams through monthly team meetings, and weekly YouTube and Facebook Watch produced content managing content ideas and talent

•Managed internal websites' Search Engine Optimization, HTML coding, keyword density and user experience.•Enhanced user experience after following user flow and analyzing user intent through heat maps on Hotjar. •Created extensive KPI spreadsheets with Google Analytics trends and data for market research.•Wrote original content daily for several social media platforms for websites.

• Assisted in managing calendar, deadlines and asset coordination for social media and copy-related projects requiring heavy collaboration with multiple internal departments and Director of Digital & Social Engagement.• Assisted in creating strategic social media plan and daily posting content to increase brand visibility and growth while engaging fans.• Assisted in creating social media calendar, strategy and content for Director of Digital & Social Engagement to increase visibility and grow following.• Monitored customer responses on social presences including troubleshooting issues as they arise through all social media avenues including: Instagram, Facebook, Twitter, Tumblr, Pinterest, Google+, YouTube and all forums & blogs.• Conducted routine research to understand competitors as it relates to content and social media strategy.• Attended off-site events and photo/video shoots as necessary to garner content for social platforms.• Compiled weekly and monthly reports to measure results and optimize strategy and tactics.