Emily Jackson Email & Phone Number

Charleston, Sc, Us

Charleston, South Carolina Metropolitan Area

>Manage a team of creatives including marketing and design staff remotely and in person across South Carolina and Virginia>Project manage all marketing and design tasks including assigning roles and deadlines, proofreading drafts, and reporting on results>Create internal strategies for onboarding, training, and professional development that fosters positive team engagement and company culture>Monitor a budget across all marketing initiatives including ad spend, collateral, software, and programming>Design and execute an annual marketing strategy within brand standards for strategic scaling and growth>Ensure cross-functional alignment across all Easton Porter luxury brands through consistent communications strategies utilizing task management platforms: Basecamp and Monday>Manage internal company digital communications and lead all leadership meetings across 10 properties>Oversee relationships and communications with 3rd party PR companies and media affiliates

>Maintained a database of current local marketing campaigns and materials>Managed internal franchisee communications including hosting monthly trainings>Remotely managed internal franchise support team members and 85+ franchisees across the U.S.>Managed the local marketing funds budget for HQ and franchisees, and reported on campaign effectiveness to senior management>Monitored monthly digital reach for all markets and worked closely with franchisees on strategies to accelerate their local digital growth>Consulted with the Marketing Director to gather, evaluate, and share best practices that were most successful within certain markets to expand and deploy across all markets>Acted as a subject matter expert through the conception and execution of marketing initiatives that build brand credibility and a stronger pipeline for franchisees>Launched and actively optimized cross-channel campaigns across platforms>Used Google and email analytics to understand the effectiveness of campaigns and online consumer behavior and develop strategies to optimize content and contact forms for maximum engagement>Developed partnerships to test and measured lead-generation campaigns through those channels>Planned and coordinated email campaigns to all prospects to help convert leads from the pipeline>Developed paid advertising campaigns to drive qualified leads to the website>Acted as an advisor for franchisees on the execution of local events and sponsorships

Baton Rouge, Louisiana, United States

>Served as the lead in the development of organizational marketing materials>Led all internal communications and content including leadership forums and communications from the Board>Developed, implemented, and evaluated the annual communications plan>Managed the development, distribution, and maintenance of all print and digital collateral>Prepared press releases, media alerts, and managed internal PR files>Represented CAA at public and professional meetings and events/served as the organization’s primary media spokesperson>Tracked/analyzed data to evaluate communications strategies and improve effectiveness >Supervised and mentored scope of work of the Communications Associate>Researched and wrote grant proposals and reports>Project management of teams keeping everyone abreast of reports, next steps, and deliverables to ensure that the organization is meeting requirements

Baton Rouge, Louisiana Area

>Cultivated strong relationships with donors, board of directors, vendors, constituents>Oversaw grant administration, execution, and reporting>Spearheaded organization events and marketing strategies>Designed philanthropy and communications strategies aligned with the organization’s $1.8M budget>Monitored and tracked marketing and fundraising campaign performance>Problem-solved budgetary needs and campaign strategies>Updated CRM database of 8,000+ constituents and pull system reports>Managed all brand marketing and media including social media, websites, annual reports, TV appearances, press releases, e-newsletters, and PSA's>Leadership and project management of staff, volunteers, interns, and committee members

Baton Rouge, Louisiana Area

>Scheduled and executed weekly events and outreach>Managed grant initiatives and reporting>Oversaw all programs and results reporting to Board and leadership>Assisted with weekly market operations>Collaborated with local TV affiliates to design segments around current programming>Recruited and coordinated volunteers for market operations>Served on community collaborations including HealthyBR>Developed communication strategies and educational materials>Designed social media content>Worked with external vendors/partners to help fulfill the organization's mission

Advanced Creative Operations

Advanced Creative Operations Certificate

Bachelor Of Science (B.S.), Human Resources Development

Activities and Societies: SHRM, ATD Baton Rouge Chapter, PRSSA