The Adfellows program is an 8-month rotational fellowship that is designed to expose diverse talent to marketing and advertising careers from both brand and agency perspectives gaining hands-on experiences and a well-rounded understanding of the industry.

Monitered news and social media coverage for stories mentioning or impacting seven different accounts across entertainment, CPG, and technology industriesBuilt and maintained media lists of 500+ contacts on an account and pitch basis to broaden outreachWrite a variety of pitches, industry scan analyses, and press releases to communicate effectively with clients, journalists, and media outlets

Crafted daily rundowns and ‘coming up next’ emails for Inside Edition to be sent to 400+ recipients on MailchimpCollaborated with a team of 10 interns to produce and present a Gen-Z marketing plan to CBS CMO, senior leadership team, and 122 staff members that included strategic recommendations for entertainment, sports, and newsCataloged 75+ social and broadcast assets to track Phil Keoghan’s “Tough as Nails” CBS Affiliate tourResearched and assembled a competitive analysis to compare “Survivor Australia” and American “Survivor”Created and delivered a deck on the history of CBS sitcoms identifying common traits, themes, and archetypes to build a recommendation for marketing modern CBS sitcomsSynthesized data to develop a profile of 138 cast member hometown affiliates across 19 on-air linear CBS programs

Spearheaded graphic identity creation and launch strategy of “SmithCareers”, the new website for the departmentManaged weekly newsletter email content on Emma to ensure students receive all career-related event informationDeveloped five to ten employer event graphics on Canva weekly to include in Instagram and Facebook postsProduced real-time material for Instagram and Facebook Stories at in-person events to increase attendance rates

Intern of the Month-October 2021Assist in registration of 1200 University of Maryland students for Midnight Mile, a preseason Men's Basketball eventCollaborate with other interns to call 600 schools to visit University of Maryland Women's Basketball gamesPrepare giveaways and promotional materials to give to students and fans at athletics eventsPromote University of Maryland Athletics to fans, students, faculty, and surrounding communityCoordinate on-field promotions at athletics events four to five times per month

Designed and executed a large-scale fan engagement promotion to increase student attendance by ~200%Oversaw one to three interns that completed assigned tasks and executed promotions at each gameDeveloped promotional ideas and giveaways to use at 24 home baseball games

Resolved conflicts and concerns from guests regarding the poolDelegated set-up, clean-up, and other tasks with other employeesEnsured pool rules and regulations were followed by all guests

Analyzed and compiled monthly data from social media accounts on Buffer Analytics for four Agency 102 clients to create leeway for new marketing strategiesCrafted engaging captions for posts uploaded to Agency 102’s social media platforms and website Designed graphics for Agency 102 and four Agency 102 clients on Canva to post on respective LinkedIn, Facebook, and Instagram social media accounts

Execute promotional content utilizing Instagram, TikTok, and Twitter to engage students with the dining services offered at the University of MarylandDevelop ideas and prototypes of graphics using Canva and Adobe Photoshop and Illustrator to post on social media platformsCollaborate with team members using Slack to create a plan to promote using GrubHub on campus

Instruct students of all ages in fundamental floating, kicking, and stroke technicalitiesDemonstrate critical safety skills to promote importance of water safetyAdminister American Red Cross level-based tests to students to evaluate their developed skills

Developed creative lesson plans with lead instructor weekly for 10 weeks to engage students in courseGuided 16 students through the design thinking process and how to apply it to their time in collegeEvaluated and critiqued weekly reflections and assignments submitted by students

Coached 12 kids ages six to 16 every weekday for an hour during the month of JulyDeveloped plans for each practice to improve on each individual swimmer's technique and speedCollaborated with two assistant coaches and coaches from other teams within our recreational league to set up swim meets

Resolved conflicts and concerns from guests regarding the poolDelegated set-up, clean-up, and other tasks with other employeesEnsured pool rules and regulations were followed by all guests

Maintain cleanliness and supply stock within COVID-19 testing centerLead hundreds of guests daily through check-in process to get seated and tested Collaborate effectively with team members and guests to ensure a smooth process